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New Wu Textile Development History: Stepping Out Of The Fabric Boutique Road

2013/4/17 20:52:00 35

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New Wu Textile Textile Enterprise Textile Industry Chain

1996, in the "a href=" http://www.91se91.com/news/index_p.asp "> Jiangsu < /a > Wujiang Shengze Town, the new textile Co., Ltd. was established. Today, in the past 17 years, under the impetus of Shengze's a href= "http://www.91se91.com/news/index_c.asp" > textile industry < /a > chain, the new Wu textile has changed from a small factory to a total area of 40 thousand square meters, with two weaving factories and an international and domestic "a href=" http://www.91se91.com/news/index_cj.asp "trade" /a, with 480 sets of international advanced air-jet looms, 360 water jet looms, and an annual production of 70 million meters of fabric accessories. As the head of new Wu textile, Wu Liusheng, chairman of the company, positioned himself in this way: "we are not big supermarkets in the textile industry, but boutiques." 
 R & D direction /p >
 equipped with internationally competitive high-end equipment, laid a solid foundation for the production of new Wu's fabric. Nowadays, there are dozens of fabrics such as satin, brocade, silk, cotton, satin, peach, leather, suede and so on. 
 "new Wu uses new slicing technology and melt direct spinning technology. The annual output is about 100 thousand tons. In terms of equipment, we need to match our requirements with Japan, Korea and other countries. For example, we have a machine that can achieve 288 spindles, and under such circumstances, output can also be doubled. " In the spacious and bright conference room of new Wu, Wu Liusheng introduced the way to reporters. 
"P >" our fist product is elastic fabric, about 80% of the fabric is elastic, of which four rounds and tail bombs are available, which can be used for fashion fabrics and trousers. As we all know, GAP, UNIQLO and other fast fashion brand's light down clothing sold very well last winter, and this series of down garments can be directly carried into a very small bag to carry around. Hangzhou, Zhejiang province has made a lot of this kind of light down eiderdown fabric, and we have done something with this market trend, which is a new attempt. In addition, new Wu is making memorizing fabrics. The garments made of this material are smooth after shaking and can be said to be convenient for people who travel and travel frequently. I believe this fabric will have great market space in the future. Wu Liusheng said. 
In the nineteenth Beijing excipient exhibition, which was not long ago, P has exhibited more than 1000 fabrics in the area of 54 square meters. Shen Zhixiang, the general manager of the company's trade department, introduced a piece of fine fabric, like the snow spun series, the T400 elastic memory series, the jacket fabric, the mechanical elastic force, and so on. Now the outside world has some bias towards the textile industry. It is said that the textile industry is a sunset industry without a future, but I think the textile industry is very promising. As for the popularity of fabrics, I feel that it is popular to do well in their own quality and return to nature. {page_break} 
 talent team /p >
Less than P, enterprises that are strong enough are no longer a potential company. As the source of the strong nation and the source of strong enterprises, talent is a valuable resource for the rising and developing new Wu. 
 "last year, our new Wu sales amounted to more than 500 million yuan, and the local tax revenue in Shengze reached about 15000000 yuan. As you can see, all kinds of fabrics, all kinds of machines, busy workers, designers and management personnel constitute the new vitality of Wu. We now have nearly 1000 machines and 1000 employees, basically the ratio of one machine to one employee, one radish and one pit. " Wu Liusheng said. 
 as the leader of new Wu, Wu Liusheng also has his own principles in the aspect of enterprise employment. It is precisely these principles that ensure the stability of new Wu's employment and use. "Talent is our primary capital. Respecting talents, increasing investment in this field, creating a harmonious and passionate environment for excellent talents can be said to be an important factor in the success of enterprises. Therefore, we also strive to achieve equality in the face of development opportunities, provide a good working environment, create a harmonious working atmosphere, and advocate a simple and sincere interpersonal relationship. Many people work for work. I think that work is not only a means of making a living, but work itself should bring happiness and sense of achievement to us. Of course, we also encourage employees to pursue physical and mental health, family harmony and the richness of personal life. 
 in new Wu, the high-quality professional team is the concrete embodiment of the concept of talents. Continuous cultivation of professional, passionate and creative talents is an important mission for the development of enterprises. Under the guidance of this concept, new Wu has formed a professional R & D and design team composed of more than ten people. "Hengli and Sheng Hong, we want to avoid directly producing various products and market conflicts with them, we need to make differentiated products and take a differentiated approach. Our R & D and design team is a good guarantee for our boutique. Judging from the current situation, the textile industry in 2013 has a good momentum and we are confident. " Wu Liusheng said. 
 intellectual property > /strong > /p >
 enterprises are not afraid of developing new products. They are afraid that a product will be plagiarized immediately. To learn the protection of intellectual property is indeed beneficial for enterprises to grow bigger and stronger. 
 Wu Liusheng told reporters that intellectual property rights protection had attracted much attention before or before the accession to the WTO. However, due to the late start, various industries in China are lagging behind in terms of intellectual property protection, trademark registration and so on. According to the State Intellectual Property Office, China has about 0.3% of the core technology of independent intellectual property rights, 99% of which have not applied for patents, and 60% of them do not have their own trademarks. China's total foreign trade volume is at the forefront of the world. However, the export of high-tech products with independent innovation accounts for only 2% of the total foreign trade, and few enterprises own independent intellectual property rights in the textile industry. 
"P >" in Shengze, Hengli Group and Fuhua weaving have enhanced the awareness of intellectual property protection, nurtured and developed independent brands, enhanced the capability of independent innovation, continuously applied for patents on their own achievements, and realized the use of legal weapons to protect their intellectual property rights. For our new Wu, we have also realized the importance of this aspect. Intellectual property right is indeed the right way out for the long-term development of enterprises, and it will also help our traditional industries to regain the right to speak. Wu Liusheng said frankly.