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China Shoes Capital E-Commerce Center Is Settled Today

2013/4/18 11:42:00 61

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China Shoes Capital Sports Shoes China Shoes Capital E-Commerce Center

the electronic commerce center of China shoes capital is officially settled today.

the project was launched by the government of "a href=" http://www.91se91.com/news/index_p.asp "Jinjiang" /a "Chen Dai town government, and a number of well-known enterprises participated in the investment. The total investment was 1 billion yuan, and the first phase completed investment amounted to nearly 300 million yuan. It was listed as the key support project of Jinjiang municipal government in 2013.

The center is the first modern e-commerce center in Fujian, which integrates e-commerce District, exhibition area, logistics distribution area and supporting service area. It is also the first professional e-commerce market established by Jinjiang.

at present, the center has completed the construction area of more than 40 thousand square meters.

"Investment work can be said to exceed our expectations, many enterprises have identified their respective positions, as of now, there are more than 200 brand shoes enterprises settled.

It is estimated that after the completion of the project, the center will be able to accommodate thousands of suppliers and e-commerce enterprises.

Project operator Li Haiting, director of Jinjiang electric business development company, revealed.

"P", Chen Dai shoes, "take together" to take the electronic commerce as the most concentrated place of the national a href= "http://www.91se91.com/news/index_x.asp" sports shoes < /a > production base and sports shoes brand. In recent years, with the rapid development of e-commerce, many Chai Tai enterprises have set foot in e-commerce.

However, due to the lack of a large professional market as a support, enterprises can only fall into their own situation.

Under such a big premise, some enterprises may have done well in e-commerce, but more enterprises have encountered "Waterloo" in e-commerce.

In order to change this unfavorable situation, and in order to make more shoe enterprises more standardized in the field of electronic commerce, this year, Chen Dai Town, relying on a well established and responsive shoe making industry chain in Jinjiang, combined with many well-known enterprises in Chen Dai Town, jointly established P Electric Power Development Co., Ltd., to build e-commerce center of China shoes capital.

"it is said that these two years" a href= "http://www.91se91.com/news/index_c.asp" > shoe industry < /a > market downturn, this is the inevitable rule of industry and market development.

There is no way to change the environment, but we can "winter" by strengthening ourselves.

Choosing to build the e-commerce center of China Shoes Capital in such an environment that is not so ideal is a manifestation of Chen Dai shoe enterprises' Strengthening themselves.

Li Haiting said.

let the responsible officials of the relevant government departments be more gratified that the electronic commerce center of China shoes capital is jointly invested by many enterprises in Chen Dai shoe making industry.

for Chen Tai town shoe enterprise "Baotuan" to build e-commerce center behavior, Chen Dai town Party Secretary Pan Ziliang gave a high evaluation.

"When the industry is developing at a disadvantage, the more we need to cooperate with our enterprises, we should work together to share and integrate resources, so as to achieve win-win situation and win-win situation.

The construction of e-commerce center of China shoe capital is a very positive approach.

After more than half a year's preparation, planning and repeated discussions, Chen Dai town government has collected opinions from all sides, and has found out a marketing mode suitable for shoe manufacturers in Chen Dai Town, P.

Chen Dai town government is looking for a 9 storey building with an area of more than 40 thousand square meters near the Chinese shoe market in Chai Tai, which can accommodate more than 1000 merchants and take the lead in setting up the "China Shoes Capital e-commerce operation center" to operate the e-business center of China shoes capital.

"up to now, more than 200 brand shoe manufacturers have signed the contract.

After that, many companies are waiting in line.

This is really "one shop is hard to find".

Li Haiting said.

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what will be done by the e-commerce center of China shoe capital? This is a problem that many people worry about when Chen gets to build an e-commerce center.

for this question, the parties have the right to speak.

Bai Sheng, chairman of the project and Chen Zhiyong, chairman of shoe materials Co., Ltd., Fujian, told reporters that the center adopts the first seamless mode of electricity supplier operation in China, which is a seamless docking platform between suppliers and electric business enterprises.

"We have assembled hundreds of well-known domestic shoe brands to set up products directly, including sports shoes, travel shoes, casual outdoor shoes, leather shoes, children's shoes and women's shoes, and so on, providing the most direct way for the vast number of e-commerce enterprises to find suppliers."

In the vision of the project operators, the next step will be the e-commerce center of China shoe capital, which will combine small and medium-sized shoe manufacturers and e-commerce enterprises to explore a new mode of "selling products".

"In the past, local shoe companies adopted the mode of" fixed sales ".

When the market is good, there is no problem with this model, but when the market is close to saturation, the disadvantages of this old mode are revealed: inventory increase and sales cost increase.

Chen Zhiyong said.

In the discussion, the mode of "selling products" can help shoe manufacturers to solve this problem.

"We first put the designed shoe samples on the Internet through the electronic business platform, and then carry out the omni-directional packaging operation for this shoe pattern, and make this shoe sample into a hot selling product.

Since then, according to the order of consumers, e-commerce enterprises are placing orders for shoe manufacturers.

This mode puts forward higher requirements for the style, price and online trading skills of our products.

Chen Zhiyong told reporters that through this model, not only can solve the problem of inventory, but also can save a lot of costs for shoe companies.

At the same time, a large number of orders from the online can also solve the problem of insufficient orders for small and medium shoe enterprises, and really help small and medium-sized shoe enterprises to break through the bottleneck of development.

not only that, in the planning, the electronic commerce center of China shoes capital will also join forces with the giant e-commerce giants such as Taobao and Jingdong. Through brand alliance, trading platform strategic cooperation, style joint promotion, joint sales promotion and discount, the boutique display and online "China Shoes Capital Pavilion" special area will be constructed under the line. The certification system of origin mark will be established, and the brand business will be provided with credibility and commodity quality confirmation. At the same time, the regional brand of "China Shoes Capital" will be further promoted, and the sales promotion of shoe industry will be promoted from offline entity to online and offline.

"P", "the center will further integrate information flow, stream of people, capital flow, through the construction of the platform, speed up the docking process between business enterprises and suppliers, form shopping brands, promote the development of local products, mould the innovation and development model of service industry, provide new ways and impetus for the prosperity of the surrounding areas, and finally realize regional resources sharing and win-win success."

Li Haiting said.

Li Haiting revealed that the electronic commerce center of China shoe capital after the completion of the project will adopt the "one-stop" service, which will set up seven modules for the electronic commerce enterprises, including purchasing, warehousing, distribution, customer service, recruitment, training and financing, to solve the contradiction between convenient online pactions and complicated offline businesses, so as to promote the circulation of product economy and shorten the space of the upper and lower industrial chain.

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"leading enterprises are spire, small and medium-sized enterprises are the foundation.

The foundation is unstable, and the spire has lost its foundation. The development of the whole industry will suffer a fatal blow.

More and more small and medium enterprises are involved in the industry chain of shoe industry, and they can input more fresh blood for "China Shoes Capital", which will help Chen Dai's leading position in shoe industry.

Pan Ziliang said.

create a new business card for e-commerce: /p >

for China Shoes Capital e-commerce center, both investors and industry have placed high expectations, which can be seen from the slogan "shoes world and world shoes".

"P >" online, the footwear industry in Jinjiang has sold Jinjiang shoes to all parts of the country through its stores throughout the country.

In the future, as long as consumers want to buy genuine shoes, whether through Taobao or other operators, as long as they enter the "China Shoes Capital" area, you can see more than 1000 brands from Jinjiang: 361 degrees, happy wolf, treasure floating, climbing climbing......

All kinds of shoes are available in every brand.

Ding Pengpeng, a CEO holding company.

originated from e-commerce, but not only in e-commerce.

Ding Pengpeng disclosed that the center will integrate information flow, stream of people, logistics and capital flow, and continuously promote the development of the third industry.

"in the future, we can also display the big Quanzhou brand enterprises and special products through the center, integrate the featured products of Quanzhou into the online trading center, and the big Quanzhou products will be displayed all day and night, and will never stop showing the" e-business center of China Shoes Capital "as a new business card for Quanzhou and even the whole country.

Ding Pengpeng said.

investors are full of confidence and the industry is looking forward to it.

"E-commerce can no longer be called a trend, but it should be called a channel choice that has arrived.

It is believed that the establishment of e-commerce center of China shoe capital can provide a platform for small and medium-sized shoe enterprises to expand new channels.

Three Ding Fangmei, assistant general manager of Sida Plastics Co., Ltd., told reporters.