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The First Quarter Results Show That The Company Revenue Fell 15.72%

2013/4/19 10:07:00 21

High Inventory Casual Wear American Bond E-Commerce

high inventory. Since last year, it has been shrouded in the shadow of the domestic textile and garment industry, and the overall performance is difficult to improve.

P, 002269.SZ, despite its efforts to improve, last year's performance in the first quarter of this year is still not "beautiful" after its first decline in performance over the past five years.

the first quarter report released by the United States yesterday revealed that the company's revenue declined by 15.72% to about 2 billion 224 million yuan during the period, and net profit dropped by 46.99% to about 126 million yuan and earnings per share by 0.13 yuan.

it is worth noting that this downward trend does not seem to be contained in the short term. Smith Barney expects its net profit to decline by 30%~50% in the first half of this year.

an industry analyst told reporters that the unsightly performance of the first quarter of the United States has a lot to do with the decline in its revenue, and the terminal sales are flat.

According to the source, the franchisee's overall confidence is not enough.

downward trend "hard to brake" .

Less than P, which is different from the same industry in the same country, the total business income of American Apparel is about 50% of its total contribution.

However, since last year, the United States has obviously slowed down the pace of expansion, including direct stores.

Last year, there were 176 new stores in the United States, 1306.

In 2011, the United States had only 440 more clothing stores.

"P" said that it is "satisfying the rapid development of consumer demand in the new market environment" through product innovation, quality management, commodity planning, and the adjustment of market operation strategies.

The above measures have been achieved in the direct operation system, and will be more fully implemented after the fall of 2013. "

In addition, the newly opened stores in the near future are also gradually increasing.

for the reasons for the change of performance, MaBang apparel said that although the revenue of direct outlets in the first quarter was basically the same as that of the same period last year, the gross profit was greatly improved. However, the adjustment of the business strategy of the joining market was lagging behind the direct business, the e-commerce business was in the adjustment period, and the income from joining and e-commerce declined compared with the same period last year, so the performance in the first half of 2013 is expected to decline.

"P" also said that by constantly improving the technology and services of BPO and actively leveraging other external platform resources, it will further promote the rapid development of e-commerce business.

the industry insiders said that because the domestic market is still weak this year, the first half of the performance of the United States can not be reversed, and the decline is still so large. It seems that it is not easy to achieve the same goal throughout the year.

internal and external difficulties

house leakage is a continuous rain.

Mei Bang has been busy clearing a href= "http://www.91se91.com/news/index_h.asp" > inventory < /a > recently. Meanwhile, the downturn in the domestic apparel market has not improved.

reporter has learned that since last year, the most important part of Smith Barney has always been on clear inventory, including adjusting several departments and focusing on building supply chain management.

At present, the United States has also adjusted the top management team, including hiring foreign product designers, supply chain leaders and human resources leaders.

financial report shows that in the "clearance", the state of the United States has a slight improvement in inventory. After the end of last year, the inventory value dropped by 20%. At the end of the first quarter of this year, its inventory amount dropped to 288 million yuan from 310 million yuan at the beginning of the year, down 7%.

Guo Jin securities Zhang Bin also said in the research report that in 2013, while the total number of stores remained at the same scale, the new store was mainly focused on shopping centers, and the two is to upgrade the terminal shopping environment of the existing 5000 stores in 3 years in the future.

In general, the adjustment ideas focus on products and channels, but the business environment in 2013 is not optimistic. The above adjustment ideas are difficult to complete in the short term, and it is difficult to achieve results in the short term.

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in addition, the research report also states that the United States has made efforts to build new brands, especially high-end brands, in line with the development trend of the industry. However, all these need to re establish the new supply chain, thereby putting in a lot of capital and energy, while consumer cognition and acceptance are relatively slow process, which will obviously drag down the company's performance in the short term and medium term.

external environment is also not optimistic.

The industry generally believes that this year's clothing market domestic market downturn on the basis of last year to continue to look down.

The downturn in the environment will further drag on the industry and extend the recovery time of the industry.

> a href= "http://www.91se91.com/news/index_c.asp" > textile and garment industry < /a > expert Wang Qianjin told reporters that from the data of the first two months of this year, the export market has improved and picked up, but the domestic market is still recovering.

For enterprises, the adjustment in 2013 is still the inventory problem, and the inventory problem depends on consumption, including domestic sales and exports, which is related to the economic situation at home and abroad.