Yueda Textile Technology Innovation And Brand Creation As The Core To Enhance Profitability

< p > Jiangsu Yueda a target= "_blank" href= "http://www.91se91.com/" > textile < /a > Group Co., Ltd. is a high-tech textile enterprise set up by Yueda group, which integrates textile, printing and dyeing, home textiles, knitting a target= "_blank" href= "corrosion", "clothing" and "industrial textiles". Based on the guiding ideology of "differentiation, scale and internationalization", the company focuses on the construction of the three major industrial chains: first, the high-grade household textile industry chain. Integrate Yueda home textile research and development and Yuehong weaving resources, give full play to the company's brand and technology advantages, and produce medium and high grade household textile products. Two is the knitted apparel industry chain. Mainly produces ecological, fashion, technology, sports, leisure, knitted apparel. The three is the industrial textile industry chain. In collaboration with Germany's Evan group, it produces high-grade automotive, aerospace and other fabrics. < /p >
< p > facing the industry rumors: "it is better to not start work and start losing money". Jiangsu's < a href= "http://www.91se91.com/news/" > Yue Da textile > /a > group is still thinking of development. Through the systematic investigation of all the factors affecting consumption, the company strengthened internal management in the first quarter, and actively explored the sales channels. The output increased by 9%, the sales volume increased by 27%, and the production and marketing rate reached 101.6%. < /p >
< p > in order to make the "Lu Kai Jeni" brand enter the ranks of "a href=" http://www.91se91.com "casual wear" and "famous brand" at home and abroad, in January 10th, Yueda textile signed a cooperation agreement with Sweden Nordic design company of Sweden, and agreed to cooperate in product market positioning, wind grid positioning, brand promotion and operation system construction. < /p >
< p > the development of this cooperation shows that the company is changing from the profit centered product centered mode to the profit pattern centered on customer demand, and promotes the operation of all departments of the company around the market and customers. The company focuses on the creation and cultivation of the independent brand of terminal products, so as to speed up the process of textile industrialization and enhance the profitability of enterprises. New product development meets the needs of different customer groups. In the first quarter, 4 new products were identified. At present, the company's new product sales account for 25% of the total. At the same time, the group has worked hard to expand high-end customers and seize the high-end market. The company takes the road of characteristic boutique, giving full play to its equipment advantages, producing high-quality and special products, and producing all the machines according to the orders of customers, so as to strive for higher price advantage and more room for synergy. In order to expand sales channels, the company has set up sales offices in Shanghai, Guangdong, Fujian and other places. < /p >
< p > carry out meticulous management, ensure quality production, and further improve fine and efficient quality assurance system. Through convening various meetings, the group analyzed the favorable conditions and unfavorable factors in production and operation in 2013, and systematically investigated all factors affecting consumption, thus forming a target of variable cost reduction of 8%~10%. In terms of how to strengthen the internal management and control the production cost effectively, the company signed a written responsibility letter with the person in charge of every process and workshop. A detailed quota management is made for the cost and consumption of raw materials, and specific assessment methods are formulated according to the economic indicators such as output and quality. < /p >
< p > Yueda textile takes the scientific and technological innovation and brand creation as the core. It introduces the world's most advanced equipment such as Germany, Italy, Japan, Murata and Tsuda Ko, and applies modern management concepts and information technology to the high-end customer market. It is committed to promoting the transformation of Yancheng's a href= "http://www.91se91.com/news/index_c.asp" > textile industry > from big to strong, from production oriented to market oriented, and actively promoting industrial upgrading. In the next 3 to 5 years, Yueda textile will endeavour to give full play to its advantages, make full use of all kinds of resources, seek international cooperation, introduce advanced technology from the world, build high-tech textile industrial clusters, and strive to create "Jiangsu's first-class, important and world-famous" textile enterprises. < /p >