China Women'S Clothing Industry Development And Innovation Dialogue Conference Held In Beijing

"P" recently, the China Women's clothing industry development and innovation dialogue conference was held in Beijing. During the dialogue, exchange and collision, experts and entrepreneurs participated in the discussion on how to make Chinese women's clothing go out of its best path in terms of brand connotation, value orientation, business mode, development strategy and competition concept.

China's < a target= "_blank" href= "http://www.91se91.com/" > textile > /a > vice president of the Federation of industry, Yang Jizhao, Secretary of the Party committee of the China Textile publishing house, Shenzhen, a target= "_blank" href= "http://www.91se91.com/" > dress less than the industry association president Shen Yongfang, the president of Wuhan clothing trade association, Yuan Tian, "Shenzhen", "Shenzhen", "chairman", "Liu Shuren" and other leaders and guests, as well as more than 20 women's clothing enterprises in Wuhan and Wuhan attended the meeting.

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"P >" Shenzhen and Wuhan face different environments and markets, so the development models are different, but they do not affect each other's reference.

Enterprises need brands, but in the current situation, it is unnecessary to invest too much energy in building brands.

It is worth promoting the practice of Shenzhen to build regional brand. Women's clothing brands are not necessarily able to name a few, but women's clothing knows that they want to go to Shenzhen.

It is difficult for a single enterprise to build a brand, and Wuhan enterprises should collectively build regional brands. "

Yang Ji Chao said that Shenzhen women's clothing, shopping malls in all parts of the country can always find her figure, Shenzhen women's clothing is currently in the domestic market of a large shopping mall market share of up to 50%, Shenzhen is also known as "women's capital."

In the pformation and upgrading of the garment industry, Shenzhen has not simply regarded it as a traditional industry. Instead, it is based on the creation of the "fashion" industry gathering area and encourages enterprises to take the road of fashion design and brand export to achieve such a good result.

Shen Yongfang said that in 2012, the whole industry in Shenzhen realized output value of about 160000000000 yuan, and exported nearly tens of billions of dollars. A number of domestic brands with international competitiveness continued to develop, firmly established the leading position of Shenzhen clothing in the domestic first-line brand, and had a certain impact on the international stage.

At present, the two phase of the Shenzhen garment industry gathering base has more than 200 thousand square meters of planning area in the headquarters functional area. The public service platform for planning and construction, the two phases of headquarters building, incubator and R & D center are being actively and effectively promoted.

Shen Yongfang said that Shenzhen women's wear is longer than brand building, while Wuhan women's clothing is stronger than processing and manufacturing. It can connect Shenzhen's brand with Wuhan's processing enterprises and carry out more resources grafting.

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< p > in the early days of reform and opening up, the "Han style" clothing made a rapid development, and there emerged large and small private enterprises. According to statistics, there were more than 1600, and almost all were doing women's wear, children's wear and men's clothing accounted for only about 10%.

But in recent years, "Han style" women's clothing seems to be "disappeared" and "quit" in the outside world, to a certain extent, reflects the views of consumers and the market.

Nevertheless, the size of women's clothing in Wuhan is still in the leading position in China.

According to incomplete statistics, the annual sales value of women's clothing in Wuhan is about 40000000000, with 400 thousand employees.

But there are only 3 Chinese brand names in Wuhan, and there is a lack of large scale and strong brand enterprises.

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< p > to this, Liu Shuren said: we are looking for a road suitable for our own development.

At this fair, we put forward the "Wuhan women's clothing, the 1 world town", which is a positioning for the "Han style" clothing. We should take the road of urbanization in China and strive for the two or three line city market.

On the basis of consolidating the quality and strength of its own products, we should promote the products and brands through the commercial form that accords with Wuhan's personality.

At the same time, every brand and every enterprise should discard the homogenization and realize the fine division of labor according to its own situation.

At the same time, Wuhan enterprises should not only integrate resources with themselves, but also have to exchange and collide with the advantageous resources at home and abroad, so as to achieve wider integration of resources.

Wuhan enterprises are very dynamic and dynamic, "natural selection, survival of the fittest", I believe that Wuhan enterprises will be able to embark on their own way of development.

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< p > no matter Shenzhen or Wuhan, as an important cluster base of Chinese women's clothing industry, it has promoted the development of Chinese women's clothing industry.

In the current environment, it is also facing pformation and upgrading. Although the development of the two places has their own characteristics, they still have a new spark in the exchanges between the president of the two industry associations and the business representatives, indicating the future direction of development.

Whether it is Shenzhen's internationalization road or Wuhan's business alliance to build regional brand, it is most important to go out of the road suitable for the development of the cluster area according to its own geographical and industrial characteristics.

On this basis, we should increase the docking and cooperation among the cluster areas, integrate resources, and jointly promote the development of China's women's clothing industry.

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