The "Growth King" Of Wenzhou Garment Export Enterprises In The West

< p > "Wenzhou foreign trade" a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > is facing the freezing period, and the market is facing severe test.

This has almost become a coherent study within and outside the border.

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< p > last year, under the background of a sharp decline in the overall export performance of the industry, Zhejiang's fans a target= "_blank" href= "http://www.91se91.com/" > dress less than /a increased by more than 70%, becoming the "growth king" of Wenzhou clothing export enterprises.

"This winter is really cold, but we made the winter jacket in advance."

Yu Qiangchun, chairman of the fashion department, said with great assurance.

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< p > < strong > overseas Chinese trade will no longer be < /strong > < /p >.

Like P, most of the local foreign trade clothing enterprises, 7 years ago, fan Xi Shi was also an ordinary overseas trade clothing enterprise, and simply relied on overseas Chinese, foreign trade companies and other channels to achieve export.

Yu Qiangchun said that this mode allows many enterprises to make money, but lack of technical content often results in low added value of products, which is rather unfamiliar with many links such as R & D and marketing of foreign trade garments.

"Too good to make money, surely it will not last long."

For this reason, Yu Qiang Chun began not to take the unusual road in 2004, and actively approached the big line of the international line to seek the road of upgrading.

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< p > in recent years, fan Xi Shi has been accepted by New Look, Guess, Forever21 and other international brands after rigorous and harsh scrutiny.

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< p > "big foreign brands have harsh conditions for cooperative manufacturers. Before they are ready, they need hundreds of thousands of yuan to make rectification.

Moreover, the initial volume is small and the price is not high, so many domestic enterprises are unwilling to do so.

But Yu Qiangchun understands the benefits of cooperation with the international big names: not much at first, but with the expansion of the subsequent orders, the production cost has dropped, and the profit space has been there; the international market of big names has spread all over the world, and the supply season of the four seasons of the northern and southern hemispheres has been stacked together, so there is no difference between the season and the peak season.

Because of this, Yu Qiang Chun is very cooperative with international brands. At present, the company has 15 thousand orders per day.

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< p > "with the increase of labor force and land cost, the overseas trade clothing has lost its advantages, and the glorious period of overseas Chinese trade will never return."

Yu Qiangchun believes that Wenzhou's foreign trade clothing should take the initiative to integrate into the European and American markets.

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< p > < strong > "fast fashion" precise positioning < /strong > < /p >

< p > to mention cooperation with international brands, the first reaction of many people is "big cards".

However, the way to go is not unique. It is not simply to rely on or rely on, but to work hand in hand and cooperate with others.

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< p > fast fashion is the direction pursued by "fan Xi Shi".

Yu Qiangchun said that the fast fashion in the fashion industry characterized by "fast, ruthless and accurate" has springing up rapidly, driving the global fashion trend.

"Fast" means fast fashion clothes always follow the trend of the season. The speed of new products to shops is fast. The frequency of display is two times a week.

"Ruthless" means that the competition between brands is fierce, and the speed of consumers buying fast fashion apparel is comparable to that of brand competition.

"Accuracy" means eye sight.

< a target= "_blank" href= "http://www.91se91.com/" > designer < /a > can predict the trend of the near future and design all kinds of fashionable clothes in a short time. When consumers choose goods, they will buy them without hesitation.

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The choice of "P" has made a huge return: just as many garment companies shouted "no order", fans were cutting down their customers.

This year, fan Xi Shi reduced the customer from the original more than 20 to the current 10.

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< p > "the capacity of a company is limited. Only by choosing the cooperation of large brands that match the development of enterprises can we get the greatest development."

The "matching" brand in Yu Qiangchun's eyes refers to the international brand which focuses on the fast fashion field and the brand is in a fast rising period.

Every time the Canton Fair returns, fans will receive hundreds of customers' intentions, but in the end they will always select a small number of two or three.

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< p > < strong > opening global market strategy < /strong > /p >

< p > over the past few years, for the "fans", the cooperation with the international giants has successfully completed the process of enterprise upgrading, whether it is production technology, R & D design, management capabilities, service level, technical personnel deployment and so on, which have been upgraded to the advanced level in Europe and the United States, forming excellent pairing with European and American brands.

"Fan Xi Shi" has always been the vision of the world's best fashion manufacturer, and continuously improves the overall quality and competitiveness of enterprises with the cooperation of international brands.

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< p > last year, "fan Xi Shi" invested large sums of money to upgrade equipment, so that the production of electricity consumption by 65%, and strengthen the internal management of enterprises, for employees to find benefits.

At the beginning of this year, many enterprises were deeply hurt by the shortage of electricity and the difficulty of recruiting workers.

"Fan Xi Shi" this year's electricity is absolutely enough, workers return to the factory rate of more than 90%.

Many enterprises complain about the difficulty in employing labor, and even move the factory to the mainland. In Yu Qiangchun's view, instead of moving factories like migratory birds, it is better to keep improving and enhancing the value of products through development and technology.

In Yu Qiangchun's view, a low level of repeated investment expansion seems to be bigger, but it can never be stronger.

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< p > Yu Qiangchun said that sudden "cold winter" also provides enterprises with "positive energy" in a certain way, prompting enterprises to think about such a problem: when we have a good day, we should think about how to do bad days, so when bad days come, we will not have a mess, and there will be more ways to deal with them.

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< p > < strong > paved tomorrow's road < /strong > /p >

< p > some people say: how big the heart is and how big the world is.

Others say, "how far is the eye, and how far is the road?"

As an enterprise, it is the vision, courage and wisdom of entrepreneurs to find their own reasonable position.

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< p > from the age of 14 to enter the social struggle, Yu Qiang Chun engaged in the production of signs, children's clothing printing, suits and other industries.

He said he likes to think about new things and love challenges.

In the glorious period of overseas trade clothing, he tried to break through the difficult and unfamiliar market.

Remember to take the first big international order of $9000, resulting in a loss of money to do business, but he concluded: it is very valuable! < /p >

< p > to do business is to learn to pave the way for tomorrow, or to learn to prepare for rainy days.

At present, fans in Germany and the United Kingdom have established fans of the West International Group Limited and registered trademarks of fans in the European Union. The next step is to gradually take the road of their own brand.

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