Build A One-Stop Solution To Meet The Needs Of The Blowout

　　 clothing The industry has entered a deep adjustment, and dealers are eager to find new business opportunities and blue ocean. According to the data, the inside lap Clothes & Accessories It is quietly rising, of which underwear and household clothing industry is developing rapidly at the rate of 20%-30% per year, and the annual market scale has reached hundreds of billions of yuan.

In the meantime, the new wave of interior apparel is taking place. CASS, a clothing expert, redefines the interior clothing and creates a fashion solution within the whole category, bringing a brand-new revolution to the clothing format.

　 Interior clothing needs blowout

With the acceleration of China's urbanization process, a large number of young and consuming middle-class families are rising. According to the Research Report of Boston consulting company, one of the world's three largest strategy consulting firms, China will add about 270 million of middle-class families in the next 10 years, according to the average household consumption of 1000 yuan per household per year, that is, hundreds of billions of markets.

The growth of economic strength has changed the trend of middle class families. On the basis of satisfying the beautiful appearance of the coat, people gradually put their eyes on the inside. Once Asian consumers were generally implicit in their inner clothes, they only asked for enough comfort and low pitched clothing, and now they began to pursue interior and exterior dress. Interior apparel The demand then erupted.

After women's wear, men's wear, sportswear, sportswear, tide cards and children's wear, it has become a new blue ocean in the whole garment field. It has become the most dynamic and fastest growing category in the clothing industry.

CASS good definition of clothing brand new category

There has been no accurate answer to the precise definition of clothing inside. Until CASS appeared, new clothes were introduced into the brand new definition.

The key words of the clothing are the whole series, the whole crowd and the family purchase. In clothing category, the interior apparel integrates a whole range of undergarments, including underwear, home furnishings, interior decoration, home furnishings, accessories and so on. These categories were formerly or subdivided into categories, or were attached to men and women under the big costume category. Now they are unified by the inner clothing.

In terms of the applicable population, people who dress from 6 to 60 years old can meet the needs of different age groups. They can say that clothing is the way to solve the whole family's need to wear clothes. Therefore, it is family based, 25-45 year old housewife, quasi housewife as the core purchase crowd, for families to concentrate on buying clothes. "Inside the clothing is the whole series, the whole crowd, the family as a unit of one-stop clothing shopping solutions." CASS brand leader said.

CASS good to create a solution within the station

To enable housewives to enjoy one-stop service, CASS is committed to building a new self-service terminal. Whether it is underwear, home furnishing clothes, T-shirts or accessories, CASS is the best to display the colors and sizes of every type of clothing, so that customers can find the most suitable and proper interior. In addition, using color and quantity to create incomparable sense of weight and presence, let people in a well ordered environment, easy to find all the products needed.

In the terminal atmosphere, CASS is also trying to sell a warm family culture that makes housewives happy. Magnetic white floor tiles, log shelves, create a warm home shopping space; warm color design, folding goods display people feel very intimate, as if in a super store free shopping.

Experts said that a one-stop solution to provide clothing for consumers to provide a professional interior clothing super. market It is convenient, quick and economical to make consumers love it. Under the guidance of CASS's good fit, this one-stop integration and subdivision of products will create a full range of products for men, women and children.