Men'S Clothing Has Become A New Consumption Growth Point In The Consumer Market.

< p > in the current Chinese luxury consumer market, men's wear has become a new consumption growth point.

In recent days, all men's fashion brands have taken customized services as their killer, showing two aspects of their fabrics and manufacturing processes to male consumers.

In order to reflect the strict and high-end customization, some brands also specially asked craftsmen to fly to China and personally serve their customers.

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< p > < strong > custom-made is accepted only by a small number < /strong > < /p >.

< < p > "customized" every a target= "_blank" href= "http://www.91se91.com/" > dress < /a >, each pair of a target= "_blank" href= "_blank", "shoes" and "children" must comply with the strict production process and standard, which can be said to be a handcraft art that computer technology can not replace.

At present, custom service is at a high position in China.

This is because custom processes are more complex and have a longer cycle, so they are usually accepted by only a small number of people.

However, this service also embodies the strength of the brand, so even if the volume of business is not enough, many brands will still have.

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< p > besides, the high price is also one of the reasons.

However, reporters found that the fact is not necessarily so.

Take the Italy leather goods brand a.testoni as an example, the salesperson Kelly introduces: "the price of the customized shoes in the shop is usually only about 30% higher than the finished product, and some are even almost".

Jiang Ling's "a" target= "_blank" href= "http://www.91se91.com/" > designer "/a" has not been added to the shop.

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< p > < strong > the origin of the suit is uneven. < /strong > < /p >

< p > Ciro Paris, a gold tailor in Italy, believes that the reason for the initial customization is that people's shoulders are often not on a horizontal line, so the mechanized mass produced suits can not match perfectly with the human body.

To this end, recently, reporters visited the Italy men's wear brand Corneliani, which has just settled in CITIC Pacific square, to understand its custom-made service characterized by traditional sewing technology.

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< p > into the store, the reporter saw a classic and improved style of suit style.

Walk to the custom area on the third floor, the clerk introduces that customers can choose more than 100 kinds of fabrics, 500 colors and patterns.

"Usually, a custom made coat requires 150 processes, 548 hand stitches and 27 manual steps." the clerk said, "in addition, we will make detailed measurements for the guests, and finally send them to the Italy office by computer, together with the specific needs of the customers.

In short, we dare not neglect each step. "

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< p > < strong > Italy shoemaker sits for two days < /strong > /p >

< p > besides the western-style clothes, custom-made leather shoes are also one of the concerns of men.

Last week, a.testoni held a "craft Heritage Tour" in Shanghai.

At the scene, Stefano Feglioli, a shoemaking craftsman in Italy, demonstrated various classic shoemaking crafts including Norway style craft sewing. He told reporters: "it is an art from sewing, drilling, trimming, and < a target=" _blank "href=" http://www.91se91.com/ > Leather > /a > material selection.

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< p > reporter learned that at present, customers can only customize shoes through the brand SHANG Jia Center store. The choice of 4 styles and 5 shoe last is not large, but training domestic male consumers for high personality and quality is probably the brand's determination.

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