Garment B2C Industry Develops Exceptions

During the "11th Five-Year" period, China's e-commerce industry developed rapidly, and the scale of industry expanded rapidly. After entering "12th Five-Year", e-commerce continued to advance vigorously. As of December 2012, the scale of China's online retail market reached 13205 billion yuan, an increase of 64.7% over the same period last year. Among them, the volume of e-commerce transactions in small and medium-sized enterprises is more than 50%. In 2012, the number of online shopping users in China reached 247 million, an increase of 21.7% over the 203 million in 2011. By the end of 2013, the number of online shopping users in China will reach 310 million. As of 2012, the scale of China's online retail market has accounted for 6.3% of the total retail sales of social consumer goods. At the same time, e-commerce transactions in small and medium-sized enterprises also showed blowout development, accounting for more than 50%. Businesses in the future will be either e-commerce or business.

At present, clothing The rapid development of B2C industry has led to a new upsurge in the clothing market. However, although the whole garment B2C industry is showing a thriving scene, but in the clothing B2C camp, it is "killing step by step", fierce market competition, and weak enterprises are eliminated. shoes The competition of clothing B2C mall has reached the level of white hot.

Socks belong to low value and easy to consume goods, and the frequency of replacement is much faster than that of garments. The market is very huge. As a close fitting object, it is very important for human health. Wan Li He Clothes & Accessories Limited liability company, formerly a professional enterprise engaged in OEM processing socks, has processed socks for a large number of enterprises such as XTEP and POOVE.

Wanli and costumes have been committed to the research and development of socks for many years. They are working together with German Rudolf. While sterilizing effectively, it is safe and harmless to human body, and has super absorbent and sweat functions to keep feet clean. It is registered through the European Oeko-Tex100 certification and the US FDA certification and the EPA EPA. It can withstand washing at temperatures above 60 degrees and over 20 times, and still maintain 99% antibacterial capacity. This function has been tested and verified by independent testing institutions. Reach the national FZ/T73023 AAA standard for antibacterial knitwear.

Wanli and costumes display the unique and long-term strategic vision by implementing the business model of "accurate positioning of consumer groups and deep excavation of consumer demand". We have always insisted that we should win the service with high quality, high cost performance and high quality humanization, instead of a cheap route, but a boutique route. All the products offered to customers are products with high cost performance and good quality, allowing customers to buy value and buy at ease.

In 2012, Wanli and costumes began to develop e-commerce as a strategic focus. In particular, the Shanghai business group network technology Co., Ltd. (ShopEx) was commissioned to build Wanli and online shopping centers. As a leading provider of e-commerce software and service providers, the business school has only helped for a month or so to help Wanli and realize the successful online shopping mall. 3 months after the launch, Wanli and online mall not only successfully opened hundreds of distributors, but also made their retail sales reach an admirable height, and greatly improved their dealer / distributor management efficiency. With the words of Wan Li and the head of the electricity supplier, "with the help of our own e-commerce strategy and the technical services of the Shanghai business school, today's Wanli and costumes have tasted the sweetness on the road of e-business, thus perfectly realizing the strategic goal of the initial stage of e-commerce. Although the future is still very long and full of challenges, I believe that Wanli and online shopping centers will become better and better. I have a metaphor which is not appropriate but can express my inner feelings well, that is: Wanli and clothing + Shanghai business school = faster, higher and stronger.

As a rising star in the field of clothing B2C, Wanli and costumes will continue to expand the value added of their own brands by relying on their own development advantages, strictly control product quality, optimize customer experience repeatedly, strengthen customer trust and accumulate solid customer groups.