Cooperation To Win The New Pattern Of Future Clothing Business Alliance

"This is a major alliance between shopping malls and enterprises. In the future, we will continue to deepen cooperation between the two sides." Shishi Spin clothing Tian Qiming, President of the chamber of Commerce, said excitedly that the new mode of cross border docking and strategic signing ceremony was held in Shishi in April 18, 2013, attracting more than 150 enterprises in Shishi textile and garment industry. There are many famous brands such as adden, rich bird, star, Wirancis and Wolf Road. It is worth mentioning that, joining the docking activities is almost "clean" chairman of the board, "a lot of people take the initiative to let me introduce the general manager of these stores, shopping malls." Gao Pei Rong, Secretary General of the chamber of Commerce, said that this event did help the Shishi enterprises to solve the problem of entering the shopping mall.

　　 Transformation of business and brand models

What is the relationship between business and brand? Wang Yao, vice president of China Federation of Commerce and director of the China National Business Information Center, said that for a long time, brands were looking for more businesses and fewer businesses looking for brands. Wolf Road Clothes & Accessories Liu Yiqun, chairman of the board, said that before the brand entered the shopping mall, it was everywhere, and even if it had to go all the way, the mall would not necessarily let it enter. In the eyes of these stores, "foreign monks are good chanting", and international brands are always better than domestic brands. However, this phenomenon is changing fundamentally as the domestic economic growth slows down. "Consumers are becoming more and more picky, and" change their minds ". If commercial department stores do not actively connect with brand enterprises, they will probably pay more for ten years, and they will not be able to introduce these more influential clothing brands. Wang Yao said that nowadays, most shopping malls and department stores in the field of clothing basically form a contending situation between domestic and international brands.

Meanwhile, a recent news has attracted the attention of the industry: a cold spell is spreading over the luxury goods market in Europe and the United States. Many luxury stores have been batting down. The Bund 3 is the only German luxury brand MCM company that has recently become a new favorite for young people in China. It has been quietly closed for 3 years in the flagship store of Giorgio Armani (Giorgio Armani), which has been in the market for nearly 10 years. Coincidentally, the Du Gabbana flagship store in the Bund No. 6, which is separated by a street, has been closed down. As early as 2009, HUGO BOSS finally chose to pull out because of its declining sales. In the Bund No. 18, the top brands such as Patek Philippe (Patek Philippe) and Boucheron (Boucheron) have been withdrawn. Even in some shopping malls, even Nike and Adidas have encountered cold currents. They must belong to their "gold storefront". They have been replaced by fast fashion brands such as ZARA and H&M. Liu Yiqun said that the price of fast fashion brands is almost the same as that of online prices, and it is a path of small profits but quick turnover. So the future will also become the mainstream mode of shopping malls and department stores. "The business community is paying more attention to local brands, hoping that there will be more local brands in the department stores."

　　 Government bridging business

With the rapid development of China's economy, all kinds of clothing brands are emerging one after another. On the one hand, they adapt to the increasingly rich demand of the market. On the other hand, branding is also facing the problem of developing and developing the market. The prosperity of commercial real estate has shown broad market prospects for Chinese and foreign clothing brands. However, due to the lack of information and communication channels, there are different levels of poor docking between brands and commercial stores. In view of this, more than 20 business elite gathered in Shishi to conduct in-depth exchanges and explore the direction of cooperation with min Pai clothing brand, and guide the new development mode of Fujian style clothing. Aiming at providing the market service for the national clothing brand, and integrating the brand resources, we should combine commercial retail channels to achieve a good docking between the brand and the business, and establish an efficient and perfect comprehensive consultant and information platform serving the brand and commercial channels. "Although the competition pressure of the domestic brands is more from international brands, they have more price advantages and channel resource advantages than we do. But I believe that with the power of binding, Shishi brand will continue to carry forward the spirit of holding together and go out together. Perhaps it will soon usher in the third spring of Shishi garment industry, "Tian Qiming said confidently.

According to the introduction, the "Chinese clothing brand business channel alliance" mode will be operated in three stages. The specific operation modes are as follows:

The first stage: according to the requirements of commercial channels, we recommend different brands to the local brands.

The second stage: set up a Chinese clothing brand group and enter different commercial channels in the form of different theme pavilions.

The third stage: the establishment of China's clothing channel construction fund, to participate in China's two or three types of market commercial real estate construction; the formation of China's clothing brand sales business circle, the formation of brand service management company.

With the launch of the alliance, more enterprises and trade associations will be gathered under this platform to boost local brand enterprises to interact with heavyweight high-end department stores, commercial real estate and shopping centers across the country, providing more in-depth and extensive business dialogue to open up the way to high-end market for them.

　　 voice

Cambodia

Ma Jinlin: the Haibo Fair has done a very good job. It has set up a good communication platform for the entire textile and apparel industry chain across the Taiwan Strait. Many people came to the consultation on the opening day and gained a lot. Many companies decided to form a group to visit Kampuchea, mainly in garment processing enterprises. The economic development in Kampuchea is equivalent to that of our country in the 70s and 80s of last century, but the clothing industry has not yet developed, but the labor force is sufficient. It is believed that enterprises will get great results when they come to Kampuchea.

Taiwan contract precision machine Limited by Share Ltd Ye Wenrong: I am from Taoyuan, Taiwan. This is my first visit to China. I learned about the information from the friends who invested in Shishi. This time I brought the company's latest dyeing and finishing machinery design, hoping that our new energy saving and emission reduction technology will make more people familiar with it.

Wu Jiangping, Minister of the comprehensive coordination department of Zhenghe Economic Development Zone Management Committee: we are the county leaders taking part in the Expo. This is our first participation in the Expo. I think the Expo provides a good communication platform for textile and garment enterprises across the country. It is very good. This time we have brought the provincial and Economic Development Zone, Fujian, which is the nearest provincial port of Fujian Province, to the economic development zone of Zhenghe and Tongxin, so that more entrepreneurs and friends at home and abroad can get to know and understand politics and politics.

Chen Wenjing, Xiamen Tianyi Garments Co., Ltd.: I am an old friend of the Expo. This year I am more concerned about the new e-commerce exhibition area this year, which is the most need for me to learn. Because I want to further expand my network sales platform, to create a professional, small, fine, cost-effective private brand outdoor platform.