Luxury Brands In Asia Give Way To Fast Fashion.

< p > let go, luxury brand.

In Asia, some of the less expensive retail brands, such as Zara and Uniqlo, grew for the first time in the first place than high-end brands, reflecting the shift in consumer interest and the growing dominance of fast fashion in the world.

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< p > with the growing middle class in China, the demand for brands and stores that meet their budgets also increased.

Chen Jing, 20, works in a restaurant with a monthly salary of 3000 yuan.

She said she often shoppers at Zara stores under H&M and Inditex SA.

Chen Jing said, I buy things to pay attention to the style, looking for the public brand.

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A report released this week by P A, a real estate consultancy, "http://www.91se91.com/pioneer/" > "http://www.91se91.com/pioneer/" > "Wei Li Shi /a" (CBRE), shows that the expansion of mid-range clothing retailing brands is faster than luxury brands in the new Asian retailers and brands.

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Shi Baisong Skiff, executive director of the P of Asia, said that this is the first time that luxury retailers have been developing in Asia for a long time, and that the pace of growth may slow down, which is reasonable. "Sebastian"

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< p > H&M and Zara are famous for their cheap and fashionable clothing products, including a href= "http://www.91se91.com/news/index_f.asp" priced at US $20 to US $75, skirts less than /a and accessories of 10 dollars. Compared with high-end luxury brands, the prices of goods often reach hundreds or even thousands of dollars.

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< p > as a consumer market, the importance of Asia is no longer the same: Asia has surpassed the United States as the world's largest retail market. According to data from Canadean Ltd., Asia's regional retail sales increased to 3 trillion and 800 billion US dollars in 2011 and 41% in the world, compared with 3 trillion and 200 billion retail sales in 2006 and 31% in the world.

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< p > another noteworthy trend is that Asia is embracing local brands.

Fast Retailing Co. is currently the largest clothing chain in Asia, with two new stores in Asia each week.

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< p > with the spread of Korean pop culture and fashion in the region, < a href= "http://www.91se91.com/news/index_p.asp" > South Korea < /a > pajamas brands (such as Sexy Cookie) and clothing chain brands (such as Love n Show) are quietly rising in Asia, especially in Singapore and China.

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< p > in recent years, the expansion of retail industry has concentrated on the field of luxury goods, driven by the gift giving and interest of Chinese businessmen and government officials.

The number of luxury stores in China has almost doubled in the past five years, according to CLSA Asia-Pacific Markets, a brokerage firm.

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< p > but MOET & CHANDON Moet Louis Weedon Hennessy Louis Vuitton and PPR SA's brand Gucci (Gucci) and other luxury companies say they are putting the brakes on actions to open new stores in China, LVMH.

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Less than P, Gucci said this year it is slowing down the pace of opening stores in China, which now has 56 stores in China.

A spokesman for Gucci declined to provide more details.

She said that the focus of Gucci's work in China is shifting to the renovation and renovation of existing stores.

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At the same time, China's young shoppers have more discretionary income than their parents in those days, and are willing to use the money to buy new clothes. P

Boston Consulting Group predicts that by 2015, the total sales of clothing in China will increase from nearly 460 billion yuan in 2011 to more than 800 billion yuan, nearly doubled.

The company estimates that in the next five years, China's contribution to the global fashion market will reach 30%.

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Shao Wenbi, a 24 year old marketing researcher in Beijing, like P, always wants to catch up with the latest fashion trends.

Shao Wenbi said he usually buys casual clothes and office suits in the H&M store of Haines Maurice (Hennes & Mauritz AB), a Swedish clothing chain.

He said, we are always looking for something new and popular. No one wants to look outdated.

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Shi Baisong, P, said that Chinese people no longer need to indulge in designer clothes. They want to make their clothes show a certain degree of uniqueness.

He said that valuable brands have many opportunities for development in China, but competition is fierce there.

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Less than P, he said, the emergence of technology and fashion blogs has made people even more interested in dressing up with fashion trends instead of focusing on luxury brands and brand names.

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Companies like P, Gap and Inc. are paying attention to this trend.

The company executives recently announced plans to expand the company's business in China and add 35 Gap brand stores on the basis of the existing 47 stores.

Executives also said they would also consider opening Old Navy and Banana Republic brand stores operated directly by the company in China.

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Ke Weijie (Jeff Kirwan), President of the Greater China area of P > Gap, said the company was optimistic about the growth prospects of the Chinese market because Chinese consumers were eager to understand global brands, and they were interested in the American style.

Ke Weijie said that Chinese consumers are now more progressive than their generation, and they have more opportunities to travel overseas. They know about brands, good customer service and attractive shopping environment.

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P Adidas, a German sportswear manufacturer, has launched more fashion choices for customers in order to cater for the growing demand of Chinese fashion people. For example, Adidas AG has launched more fashion choices for customers, such as the $3100 fringe leather windbreaker and high heel a href= "http://www.91se91.com/news/ index_x.asp" > tennis shoes "/a".

Adidas is enriching its low-end brand NEO products to many retail outlets in China to ensure that Chinese consumers can buy the brand's red skinny jeans, fashionable awning, and front button shirt flat blouse.

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