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"The World Is Not Good." Guangzhou Zhonghua Plaza Brand Shop Is Now Closed Shop.

2013/4/25 14:56:00 64

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recently, some consumers have reported to the new express reporter that there has been a closing shop tide on the one or two floor of the popular Plaza in Yuexiu District.

New express reporter visited Zhonghua square yesterday, and saw many shops closed in the crowded area. There are many famous brands such as FILA, natural elements, sowing, Theme and so on.

Chen Yuan (alias), who is close to China Plaza, told reporters that the poor economic environment and the high rent level of the Chinese Plaza are the main reasons for the withdrawal of the brand. "If the situation is not reversed in time, the current evacuation of shops will be a start," P said.

Chen Wensheng, vice president of Hai Yin group, said yesterday that "the world is not good, we also want a lot of solutions."

For example, to make profits instead of fixed rent, but to divide them according to their turnover.

phenomenon .

shops change "women's clothing sales tide .

"the vacancy in the two floor has been maintained for one or two months."

Chen Yuan said that reporters visited that only 5 vacant berths were available in the latter part of the two floor. From the signs, the shops that had been withdrawn were mostly famous brands, such as sowing, natural elements, WEEKEND WORKSHOP and so on.

On the vacant berth of the brand Theme, a "warm reminder" inscribed on April is 6. "Shop adjustment, please do not enter inside", indicating that the shop has been idle for at least half a month.

it is worth noticing that in the field, there are more popular shops and even "changing" special stores. With the slogan of "1 fold up", the price of women's clothing in shops is below 100 yuan, which is not consistent with the positioning of high-end routes in the Chinese Plaza.

On the first floor, the first shop at the entrance of the main entrance, the sports brand FILA, was also vacant for a long time.

on the third floor, the vacancy rate of small shops outside the park is also quite high. There are several connected shops that are vacant in the passageway which is not very popular. Consumers Miss Huang said, "far away, it seems that few of them are in business and do not want to go."

as a matter of fact, as a popular Chinese Plaza in Yuexiu District, it is difficult for many shops to feel that a shop is hard to find. The long time vacancy is not normal.

"Shopping mall like Tianhe City and Zhonghua Plaza will always have tenants continuously enquiry, even if it is a rich city in the Chinese Plaza, the brands will also rush to the top."

Insiders said Miss Li.

factorial

1 main store rent is low, pressure goes to small shops .

the economic downturn and the impact of the electricity supplier are undoubtedly affecting the revival of the traditional retail market. As a popular Chinese Plaza in Yuexiu District, the shop vacancy problem is also making the industry feel pressure.

"The main reason for this is that the macro environment is unfavorable."

According to Chen Yuan's analysis, China's Plaza itself is the reason why its rent is too high and its planning is not good enough.

"at present, some of the vacant buildings on the first floor are originally small owners. They attach great importance to the rent level and seldom consider other factors. The rent is too high to cause shops to be vacant.

The high rental level is also the reason for the withdrawal of brands.

Chen Yuan said, "at that time, the price of the seals was not low, but it needed to introduce the main stores at a low price. For example, the introduction of H&M on the 2 floor led to the rise of the rental pressure of other small shops.

As a result, the rent of China Plaza has been raised by 50%, which is several times the rent of Ji Ji island at that time.

It is understood that at present, the rental level of ordinary small shops on the two floor of the Chinese Plaza is 600-1000 yuan / square meter / month. The monthly rent of the vacant shops in the better flow area is about one hundred thousand yuan, and the shops with lower rents are also about 680 yuan per square meter.

By comparison, the average rent in Tianhe City is about 480 yuan / square meter / month, with a layer of 2800-3500 yuan / square meter / month. The Plaza is about 250 yuan / square meter, and the first floor is 1500-1800 yuan / square meter per month. The rent level is comparable to that of Tianhe business circle.

2 the design of mobile line is not good, and a large number of passengers are blocked.

in addition to the high rental level, the poor design of the line is also the main reason for the withdrawal of shops. "As the main store, H&M occupies the best bunk on the two floor, because the brand influence is strong, almost blocking the passenger flow behind the shops, and the flow of people in the back shops is greatly affected."

Chen Yuan analysis, but this situation is now relatively difficult to change.

Chen Yuan worried about the frequent withdrawal of brands. "If this situation is not reversed in time, it will have a great impact on the sales of other shops in the Chinese Plaza. After all, the current withdrawal is mostly 1-3 levels, which is quite a facade of the shopping mall."

response .

consider giving profits businesses to be divided into by turnover.

for the phenomenon of so many shops closing in Zhonghua square, Chen Wensheng, vice president of Hai Yin group, explained yesterday that this is due to the adjustment of some shops' contracts.

At the same time, he admitted that the economic environment is sluggish, and many brands are unable to bear the pressure of rent and can only withdraw.

He also said that the impact of electricity providers on them is also great.

"the world is not good, we also want a lot of ways.

For example, to make profits instead of fixed rent, but to divide them according to their turnover.

Chen Wensheng said that this is a coping strategy in the pitional period.

"P," the Chinese Plaza responsible person said yesterday that the shopping center is in a period of adjustment. "I believe this situation is not just happening in Zhonghua square, but the whole Guangzhou business has been adjusted due to the downturn in the economic environment."

However, it said that it would not adjust the positioning of stores because of the closing of stores. "Like the two floor attacking fashion brands, this position will still be the main thing."

link growth in retail sales in the first quarter was nearly 8 years low,

because the macro environment has not yet recovered, Guangzhou's business has begun to quietly adjust. For example, Huang Yongzhi's reputation in Zhongshan's four way has been pformed into a gold selling company. CEO has admitted that the impact of online shopping on traditional retail can not be ignored. As a traditional retail brand, the growth trend of young brands is relatively slow. Considering the competition in the same trading area, the gold direction is chosen. "After all, consumers dare not buy gold and diamonds online."

the 6 major sports brands including Lining and Anta closed nearly 5000 stores last year. The industry leader Lining is still in the stage of massive low price inventory.

Some businesses are stepping up the online shopping mall and grabbing the market. The domestic business giant Wangfujing group announced this year that it will invest 100 million yuan to build an online shopping mall, targeting young fashion shoppers.

according to the statistics of the China National Business Information Center, in the first quarter of 2013, the number of retail sales of 100 major large-scale retail enterprises increased by 7.6% over the same period last year. The growth rate slowed down by 1.2% on the basis of a 19.7 percentage point slowdown in the same period last year, the lowest growth rate in the last 8 years since 2005, and the development of large retail enterprises remained slow.

Insiders admitted that at present, the adjustment of the traditional retail industry is not sure when it will last.