XTEP'S Labor Arbitration Dispute Escalation

< p > when XTEP's domestic sports brands are generally experiencing a downturn in performance and a close trade crisis, XTEP also needs to distract from some of its employees.

Because of "strategic adjustment", its plan to relocate some business departments of Guangzhou branch and XTEP employees who are unwilling to follow suit is applying for labor arbitration because of the compensation scheme.

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< p > the labor arbitration dispute is only a microcosm of XTEP and the whole sports industry.

Industry experts said that in the context of declining demand and the impact of the electricity supplier, the trend of large business closes will remain for a long time in the future.

XTEP, Anta and other related enterprises are now seeking pformation, such as trying to expand children's wear, casual wear, business men's clothing and other subdivision areas, but their prospects are also not optimistic.

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< p > < strong > > the labor arbitration dispute under the shop closing tide < /strong > < /p >

< p > from February this year, XTEP Guangzhou branch "a target=" _blank "href=" http://www.91se91.com/ "> clothing /a > design department, technology department and material department staff received the notice from their Quanzhou head office." in order to enhance the operation efficiency of the company, the company decided to relocate some of Guangzhou's business departments, and the corresponding departments moved to Xiamen. "

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< p > "the number of employees involved in relocation is about 80, of which 40 have gone to Fujian with the company, while the remaining 36 employees are determined to stay in Guangzhou."

Employees of XTEP Guangzhou branch said that these employees indicated that they could not move with the company for personal reasons. They hoped that the company would pay the arrears and give corresponding compensation plans, but did not receive any reply.

In order to recover the compensation, these employees have applied for labor arbitration.

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< p > for this reason, XTEP international human resources director Wang Zhiyu said publicly that he had reached an agreement with most of the employees of "understanding" company, and said he was willing to solve the problem through legal channels.

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The labor arbitration dispute of < p > XTEP Guangzhou branch is only a microcosm of the whole sports product industry, including XTEP, resulting from poor performance.

CEO Cheung Ching, Beijing's key Road Sports Consulting Co. Ltd., said that the current domestic sports brands encountered a deep adjustment period, and all enterprises were adjusting strategies and optimizing channels. The phenomenon of substantially closing stores will continue for a long time in the industry.

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< p > with the coming out of the recent annual reports of listed companies, the declining trend of sports products industry is shown in front of investors.

The performance and net profit of the whole industry suffered a sharp decline, and the number of some brands in last year's stores was also staggering.

In the 6 Chinese listed Brand Company listed in Hong Kong, except for the slight rise in net profit in China, Lining, Anta, XTEP and other 5 companies all showed negative growth in net profit.

Among them, Lining, the first sports brand in the mainland, surrendered a "worst report card" with a loss of nearly 2 billion yuan.

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< p > these 6 companies closed nearly 5000 stores last year, and staged a "closing shop boom".

Among them, Li Ning Co has the largest number of stores. By the end of 2012, the number of shops in Lining decreased from 8255 in 2011 to 6434 in 2012, a net decrease of 1821.

The number of stores in PEAK has decreased by 1323.

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Compared with P, XTEP's financial data is relatively good, although net profit fell 16.18% to 810 million yuan, but the revenue in the industry rarely appeared 0.19% to 5 billion 550 million yuan.

The number of its stores has decreased by less than 100 last year, and it has become a minor adjustment in the industry.

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< p >, however, some industry members told reporters that the number of XTEP actually closed may be much more serious than that reported in its earnings report.

In terms of its market performance this year, the trend of continuing to close the shop is still very obvious.

The reporter called XTEP headquarters in Fujian, but failed to respond.

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< p > < strong > busy busy pformation < /strong > /p >

< p > after the rapid growth of the sports industry in China, it is an indisputable fact that the group has entered a period of deep adjustment.

How to deal with such problems as shrinking demand, high cost and the impact of electric providers is a real problem facing all sporting goods companies.

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< p > "all enterprises are seeking pformation, such as 361 degrees are turning to casual wear and children's clothing, PEAK is seeking to internationalize, while Anta is testing the direction of children's wear and outdoor series."

Zhang Bingliang, general manager of Shanghai lion Consulting Co. Ltd., said XTEP is also trying to expand into more clothing areas, including business men's wear and children's wear.

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< p > it is reported that XTEP formally launched the "XTEP children's wear" brand in 2011. In 2012, the Xiamen XTEP children's products Co., Ltd., which specializes in the operation of the brand, is now expanding in the corresponding area.

It has begun to exert force in the direction of commercial men's wear, and has seen its stores in cities such as Shanghai.

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< p > "now a very bad sign in the industry is that when an opportunity arises in a certain field, all enterprises are crowded inside."

Zhang Bingliang said, such as children's clothing industry, originally associated with the sporting goods industry is not large, but due to the relatively large profits and the market is still growing, now including 361 degrees, Anta, XTEP and other brands are concentrating resources to tap the opportunities in this field.

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< p > Zhang Bingliang said that the children's clothing market is "not as beautiful as it looks", and there is a problem of insufficient overall demand and low repeat purchase rate in the subdivision market.

And in this field, Semir, doctor frog and many other enterprises have worked hard for many years, and the market competition is equally fierce.

It is not hard to imagine that the problem of sports goods industry will also break out in the children's wear industry.

If the industry and enterprises want to get out of the crisis, it is the right way to work hard.

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Liu Xiang, director of public relations, P, told reporters that while the company was closing its stores, the company was reforming the flat management of the channel management, encouraging dealers to cultivate regional markets and making efforts to make profits in single stores. "Liu Xiang"

In addition, by adjusting the order system, we can avoid inventory burden as far as possible.

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