Leather Industry Will Become The Leading Industry In Brand Building Of Shoes And Clothing.

According to introduction, in order to promote Leatherwear From the manufacturing industry to the "two pioneering" process of creation and development, and creating a good environment for fair competition in the industrial concentration area, accelerating the cultivation of regional brands and coping with the new challenges of the industry, the China Leather Association launched the "industry standard for granting the honorary title of the leather industry in China" in 2001 in the light industry, and encouraged all the leather industries to focus on the quality oriented, integrity based (exclusive store), brand oriented and development driven. After 12 years of efforts, "China shoes Zhejiang, Wenzhou, "leather leather capital of China", Hebei Xinji, "China leather goods capital", Guangzhou Huadu Shiling, "China leather capital" Zhejiang Haining and other special regional brands stand out and develop rapidly, and spawned a large number of backbone and famous brand enterprises. These well-known enterprises have formed regional brand and enterprise brand complement each other, rely on each other and promote the development together.

China Leather Association The responsible person said, it is worth mentioning that many leather characteristics area is becoming a new force in leather industry transfer and transformation and upgrading.

On the 2012 China footwear industry transfer and transformation forum, Yang Jianlong, vice minister and researcher of the Ministry of industry and Economic Research of the State Council Development Research Center, said that after the financial crisis, China's coastal developed areas readjust its industrial structure and seek the pressure of industrial upgrading. The labor-intensive industries represented by shoemaking, clothing, toys, electronics and so on began to shift to the central and western regions due to cost and technology upgrading.

To undertake industrial transfer is not simply to accept, but to achieve economic restructuring in the process of undertaking, to help transfer enterprises to use the policy of the demonstration area to seek industrial upgrading, and to combine transfer and upgrading organically.

At present, in the undertaking of industrial transfer, "modern China" Shoemaking industry The practice of "city Anhui Suzhou" set a benchmark for leather featured areas.

According to the briefing, "China's modern footwear industry city Anhui Suzhou" became a new member of the leather special area last year. At present, there are 62 well-known shoe enterprises in Suzhou's shoe making industry, including BELLE, Dongyi, Kangnai, Yi Erkang and Hongxing Erke. After they are completed, they can achieve annual sales revenue of about 41000000000 yuan, tax revenue of about 3 billion 500 million yuan, and more than 100 thousand workers' employment. At present, Suzhou has already classified the shoe leather industry with industrial agglomeration effect as an important leading industry. In order to promote industrial upgrading, Suzhou is actively guiding qualified shoemaking enterprises, jointly with relevant institutions of higher learning and footwear research institutes inside and outside the province, and establishing R & D and testing centers, and concentrates on training industrial workers for shoe enterprises, and enhancing the core competitiveness of enterprises.

It is estimated that the comprehensive cost of the central region such as Suzhou is only 60% of the developed coastal areas, and has great advantages compared with the Anhui area along the Yangtze River. Wu Rongguang, President of Hongxing Erke group, believes that one of the most important features of economic transformation is structural adjustment and industrial upgrading represented by technology, equipment and technology. Like footwear enterprises, there are no advantages in costal areas due to cost factors. In order to achieve structural adjustment and industrial upgrading in such an environment, it is impossible to increase investment through the use of the cost advantages brought by industrial transfer. Industrial upgrading The real purpose of transfer is to seek adjustment and upgrading and gain stronger competitive advantages.