Qinghe Cashmere Aims At The International High-End Market.

After more than 30 years of transformation, Qinghe cashmere has been advancing rapidly from the low end to the high end, and has seized the leading edge of the industry with unstoppable momentum. Qinghe international cashmere fair this year clears up the theme of "leading, merging and breaking through". This theme also agrees with the "roadmap" of Qinghe cashmere, which has always been very high end.

　 Leading - the magnificent turn of technology driven

　　 cashmere fibre Qinghe cashmere industry is famous for its raw materials both inside and outside the industry. The amount of cashmere processing has been maintained at over 50% of the total output for many years. In order to ensure the quality of the raw materials, Qinghe has worked hard to improve the combing skills. They used the unique combing technology to comb out the "fine cashmere" with a rash of less than 1/10000 and a impurity rate of less than 2/10000. The standard of the cashmere is far higher than the national standard. The products not only supply famous domestic cashmere brand enterprises, but also sell well in the international market, and become the perennial suppliers of famous international brands such as Lauro Pia Aa of Italy and Bill of the French. In 2012, the total export volume of Qinghe County cashmere industry reached US $630 million, accounting for the domestic market. Cashmere industry 29.6% of total exports. Among them, sales of cashmere, cashmere yarn and cashmere sweater accounted for 42%, 33% and 16% of the international market respectively. By the end of December, Qinghe County was listed as the "Cashmere foreign trade transformation and upgrading demonstration base" by the Ministry of Commerce.

Qinghe County Party committee and county government cooperate with the State Administration of quality supervision, inspection and quarantine to invest in Qinghe national quality inspection center of cashmere products. The center is a national statutory inspection institution specializing in the quality inspection of cashmere products in China. It is a third party fair and authoritative inspection institution that provides fair data to the society. The inspection report issued can be recognized in many countries. In order to further consolidate the raw material base, in 2011, Qinghe and the China Livestock Products Circulation Association jointly launched the Qinghe cashmere price index, so that Qinghe cashmere entered the era of price index officially, and the successful operation of cashmere (International) trading center and the cashmere (Hongye) were about to be traded on the Bohai Mercantile Exchange, so that the traditional trading mode of cashmere raw materials was completely broken.

Transformation and upgrading are Qinghe cashmere The emphasis of industrial development. 經過幾年的快速發(fā)展，全縣羊絨粗紡設備已經達到110多條，大多紡紗設備為意大利第六代畢佳麗(BIGAGLI)紡紗機，紡出的羊絨紗不但條干均勻，紋理清晰，而且抗起球性能明顯高于其他同類產品，目前，清河縣全縣年紡羊絨紗達到7000噸，成為全國最大的羊絨紡紗基地，紗線品種的多樣化進一步提升：從28支上下的粗紡紗到200支的精紡紗、從高檔的純山羊絨紗到“量體制衣店”熱銷的80/20抗起球紗線、免后整理紗線，及貉子絨、牛絨、駝絨、兔絨等其他動物纖維紗線全部能夠生產，不但品種齊全，而且花色眾多，而填補國家空白的“粗紡高支羊絨紗”、“戒鉆披肩”也相繼問世，清河現(xiàn)已成為全國最主要的絨線生產及經銷基地。

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Integration -- the way to expand sales channels

In the Taobao column, cashmere products are listed in the first few pages. Almost all of them are dealers in Qinghe, and the online brands such as cool Mei, Pamir, Beijing and Weiss have become the cashmere brand that consumers like to talk about and create a miracle of sales. In recent years, Qinghe cashmere enterprises have firmly grasped the opportunity for rapid development of e-commerce and vigorously expanded online sales channels. At present, Qinghe cashmere business operators have set up more than 5000 online shops through self built platforms and third party platforms, employing over 50000 people, with annual sales of 1 billion yuan, and have become the largest network sales base for cashmere products in the country. Among them, the sales of cashmere yarn account for 74% of the total sales volume of Taobao, and the "Taobao village", which is influential in the whole country, has sprung up.

With the rapid development of the Internet market, the real market of Qinghe has also been growing rapidly. In 2008, Qinghe successfully operated the first professional market of cashmere products in China, and ended the development dilemma of Qinghe cashmere industry. There was a rapid expansion of domestic sales channels. At present, the annual sales of Qinghe cashmere products market has exceeded 1 billion yuan, and more than 400 enterprises and merchants have been settled. The radiation area covers more than 20 provinces and autonomous regions in North China, Northeast China and East China. To speed up the gathering of e-commerce and the growth of business incubation, the two phase of Qinghe cashmere products market, the e-commerce Pioneer Park with a total construction area of 220 thousand square meters, has completed the preliminary procedures such as project planning, design, environmental impact assessment, and so on. The construction of the Pioneer Park will further speed up the application and development of e-commerce in cashmere enterprises at the same time improving the market function.

The idea of "channel is king" has been running through all cashmere enterprises. In line with the development guideline of "online and offline interaction, tangible and intangible complementarity", Qinghe vigorously exerts the guideline of walking on two legs, and actively cultivates and develops the entity market and emerging market. The expansion and integration of channels make Qinghe successfully resist the adverse factors such as the world economic crisis and the European debt crisis, and realize the healthy and sustainable development of the industry. In 2012, more than 800 computerized flat knitting machines were added throughout the county, and more than 9 million kinds of cashmere products were produced throughout the year, becoming the fastest growing period of automatic knitting equipment in recent years. Computerized flat knitting machine Most of them are suppliers for network operators. Integration, so that Qinghe sales channels to expand rapidly, integration, so that the international cashmere. Clothes & Accessories Popular fashion information gathered here, produced and transmitted, so that Qinghe enjoyed the right to speak in a single world, so that she still deserved the reputation of "Qinghe cashmere".

Breakthroughs -- the golden age of brand promotion

The lack of brand was once the short board of Qinghe cashmere industry and the pain of development. Now, this situation is changing. Chu Zhaojun, pears, two Qinghe people in the field to build the famous cashmere brand in the field, Qinghe is developing a new generation of its own brand, Hongye, Yi Shang, Hua Jia Na, Lun Di LAN, Bei long, cool Mei Jiao, Pamir and other new brands are rapidly rising, Qinghe cashmere industry is on the branding road stride forward.

In order to further enhance the original level of brand, Qinghe increased cooperation with relevant institutions and design research and development institutions. In 2012, Qinghe and the Academy of Fine Arts of Tsinghua University jointly organized the "Qinghe and the design of the cashmere cashmere design studio" to develop and design cashmere products with strong color of Chu culture for Qinghe cashmere enterprises and achieved great success.

This year, Qinghe will cooperate with China Fashion Color Association to jointly launch the cashmere color base construction and the release of Chinese cashmere fashion trend. Qinghe cashmere in the future will be a high-end industry with brand building and design research and development going hand in hand, and technology innovation and fashion leading together. As the core, Qinghe cashmere will begin to expand from volume to quality, achieve substantive breakthroughs, and is moving towards high-end, personalized, fashionable and diversified high-end products. clothing Strides forward in the field.

Change makes Qinghe cashmere more and more fashionable, more and more "good-looking" and at the same time more and more "look at it". With the breakthrough of many times, Qinghe cashmere industry has been realized from "Cashmere capital" to "Cashmere" in China. Spin The transformation and leap of famous cities.