Men'S Consumption Focuses On The "Inner" Quality Of Underwear.

< p > with the increasing consumption of male consumption in China, more and more men begin to notice the "inner" quality of < a href= "http://www.91se91.com/news/index_c.asp" > underwear > /a >.

Many brands at home and abroad also take this opportunity to take the lead in grabbing men's underwear market, such as Germany's "Shu Ya" and "JOCKEY" of the United States.

This article discusses the characteristics of the middle and high class men's underwear in the market.

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< p > fabric: new fabrics emerge in endlessly, < /p >

< p > the most important type of men's underwear is men's underwear. Therefore, the fabric closely related to the comfort of underwear is of course the greatest concern of the people.

The former < a href= "http://www.91se91.com/news/" > men's underwear > /a > most of the materials are pure cotton.

But pure cotton as a traditional underwear fabric, though comfortable and hygroscopicity, is not easy to dry.

Men's underwear has abandoned cotton fabrics at present, and more of them are added with a proportion of spandex to increase elasticity.

In the men's underwear market, new fabrics are everywhere.

Lycra, Model (modal), microfiber and other new fabrics have been widely applied to the design of men's underwear.

These new fabrics are much more absorbent and breathable than cotton and feel smooth and sticky.

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< p > for example, the popular wood like fabric has a comfortable handle and feels like cotton. It absorbs and releases moisture at 50% faster than ordinary cotton.

Because of all the fine characteristics of Model, it has become the main fabric of these famous brands such as Shu Ya, Danbatu and Mr. mu.

The price of each brand's underwear is between 98~128 yuan.

Another kind of microfiber fabric underwear sells at a slightly higher price than wood Dyer. It is especially suitable for summer wear and has high comfort. It is also strongly publicized by Mr. Adam, Shu Ya, Danba ferry and other brands.

The classic brand hush has launched a series of men's underwear to catch up with the booming men's underwear market.

Hush's products are the first to adopt a new type of soybean fiber fabric. Its moisture absorption and breathability are good, and its handle is comparable to cashmere fabric, and its price is much lower than cashmere.

The combination of such high quality and price advantage has become the first choice for men in pursuit of quality.

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< p > style: create a new image in all directions < /p >.

< p > with men's passion for fitness and leisure life and the trend of the younger generation of high income groups in China, men's underwear is no longer simply a simple underwear, vest, and autumn clothes and trousers.

Men's underwear is breaking through from traditional tight triangle, loose four angle underpants and coarse sweater, becoming fashionable.

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< p > nowadays, the style of male a href= "http://www.91se91.com" > underwear < /a > has changed greatly in accordance with the different characteristics of men's daily work, life and physique.

For example, the traditional triangle underwear is more suitable for men wearing larger daily activities; the high slash underpants are mainly designed for men with stronger legs, and for many white-collar men who work in offices, many brands have launched seamless underwear.

If you put on this kind of seamless underwear, even if you wear thin trousers outside, you will not reveal embarrassing underwear edge marks, and keep the elegant and calm exterior image at all times.

The famous American brand "JOCKEY", which has a history of more than 120 years, has launched the "3D" style series in this season. This style adopts the technology of stereoscopic cutting, which is in line with the human body curve and is inclusive. It not only wears comfortable feeling, but also beautifies the body to a great extent, showing the male demeanor of the past.

In addition, sexy trendy T-shirts also play a role in the men's underwear market.

From this, we can see that the design concepts and methods frequently used in women's underwear are functional and shaping, which have gradually creeped into the design of men's underwear, providing a fashion for men who pursue fashion life.

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< p > besides the innovation and change in modeling, the range of men's underwear is wider: traditional underwear, vest, spring and autumn clothes, and men's pajamas, home clothes, casual wear, T-Shirts, swimming trunks, beach clothes and so on.

Many brands also put men's socks and other accessories on display, creating a new consistent image and higher taste of modern men from all aspects.

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< p > Color: combination of classics and pluralism < /p >

< p > black, white and blue are the most commonly used colors in men's underwear. There is no shortage of basic colors in every brand.

This is because most men choose the more traditional and classic black and white colors when choosing underwear / trousers.

However, under the current trend of diversification, more and more men are willing to try some new colors and textures.

Therefore, under the premise of meeting the needs of most consumers, the major men's underwear brands have begun to design some other colors or add new and fashionable colors to meet the further needs of some young consumers.

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< p > this season, the color of men's underwear is also on the way of fashion. Many brands have introduced the colors that meet the solar terms according to the replacement of seasons.

For example, men's underwear in autumn and winter is generally thick and steady. In spring and summer, the color of men's underwear is more fresh and lively, and bold application of abstract modern patterns to underwear.

Changeable colors are interspersed in basic colors such as black and white. Besides being calm, they give men's underwear more rich expression and connotation.

Mr. AI, Danba and other brands have launched a series of summer leisure underwear, leisure beach pants and other varieties, colorful and rich, can stimulate consumers' desire for summer leisure life and purchase needs, very appealing.

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When p underwear is still in its infancy, every lingerie brand should seize the opportunity to establish a brand image and penetrate into the consumer's heart.

In the < a href= "http://www.91se91.com" > fabric > /a >, we should constantly study the new fabric characteristics and satisfy the modern people's health awareness. In addition to retaining the original color, we can also develop fashionable colors to enhance the competitive vitality of the brand. We need to study ergonomics and introduce the health care style of underpants on the models. Besides, T-Shirts, household clothes, pajamas and socks can also be sold as objects in the counters to make the overall image of the brand more plump.

For some women with good reputation, a href= "http://www.91se91.com" > underwear brand < /a >, we can use the brand's original influence and advantage to introduce men's underwear series.

On the basis of the original brand prestige, it is easier to get the recognition of consumers.

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