The Current Vice President Of Nike Will Be A Senior Executive In Greater China.

Nike has announced that its current Vice President, Michael Spillane, will be vice president and general manager of Nike Greater China since June 1st. Spillane recently became Nike's president and chief executive of UMBRO (Umbro), which was stripped last year. Spillane will succeed Craig Cheek, who will be the vice president and general manager of Nike children's wear, responsible for strategy and growth, and support the company's main products around the world.

Gary DeStefano, global managing director, said: "we are very pleased that senior industry Michael will lead our development in China. He has strong leadership, brand expertise and global experience, which will help Nike achieve sustained growth in this extremely important area. "

Spillane has brought over 25 years. clothing and Spin Industry management experience. He joined CONVERSE (Converse) in 2007 as North America. shoes President of business category, one year later, he served as president of North American and global products, leading CONVERSE clothing growth strategy. In October 2009, he was promoted to Chief Executive of CONVERSE, where he successfully led the brand for over two years and increased business.

In 2011, Spillane became chief executive of UMBRO, which was responsible for the successful stripping of UMBRO and the transition to Iconix early this year. Before joining Nike, Spillane served as CEO of Polartec and Malden Mills, as well as executives of Tommy Hilfiger and Jockey. He will report to DeStefano.

In 1990, Cheek, who joined Nike, held several leading positions in the 23 years of serving the company. Recently, he led the footwear business in the United States and was promoted to vice president and general manager of Nike North America. He was then transferred to China to lead the Greater China region. Cheek will report to Trevor Edwards, executive vice president of global brand and category management.