Adidas World'S First Brand Center Beijing Opens

Adidas fashion show (from left to right cuckoo Lunmei Kwai, Joseph Cheng, Mo Wandan) to meet the 2008 Olympic Games in Beijing, Adidas's first global brand Center settled in Sanlitun, Beijing. In July 5th, 00:00 officially opened.

The Adidas brand center displays the latest retail store image of the brand, bringing together Adidas's two major product line sports performance series and sports fashion series (including Originals classic and Y3) in the same store, which greatly enriched the shopping choices of consumers. What's more, it is worth mentioning that the brand new Adidas brand center has subverted the image of traditional sports retail stores: the store has carefully set up a series of interactive experience zones in China and even the world for the first time, enabling consumers to acquire more sports experience and services while shopping, and upgrade shopping to a consumption experience.

Alex Temin G, President of Adidas global brand, Bai Wenkang, director general of Adidas Greater China, and NBA superstar Gilbert Arenas cut the ribbon for the new store. Luo Xuejuan, the 100 meter gold medal winner of the Athens Olympic Games, Gao Min, "Queen of diving" Gao Min came to congratulate them.

Located in the newly built Beijing Adidas shopping center, the Adidas brand center is located at the top four floors of the Adidas brand center, with a total area of 3170 square meters. This is Adidas's largest retail store in the world.

Alex Temin G, Adidas's global president, said: "China has become one of the most important markets in Adidas. The first brand center opened in Beijing has become another important milestone for us to consolidate the leading position of the brand in the Chinese market.

At the same time, it will also become a model of Adidas's main concept store in the world.

Bai Wenkang, managing director of Adidas Greater China, added: "the brand new Adidas brand will display the Adidas brand to Chinese consumers and all those who will visit Beijing during the Olympic Games.

We are very happy that the first brand center in the world can settle in Beijing.

The brand new Adidas brand center aims to provide consumers with unprecedented consumption experience. The huge steel structure decorated by glass curtain walls has a full sense of the future. Consumers can not only get a more complete selection of products here, but also a series of interactive areas with innovative ideas and cutting-edge technology, which provide people much more experience and pleasure than shopping itself.

In the Adidas brand center, consumers can customize professional sports training programs in "Mi Coach", make personal exclusive sneakers in "Mi Adidas" and "Mi Originals", experience the integration of brand and art, music and culture in "Urban creative space", get special services such as product delivery and Adidas exclusive modeling at the ritual guest inquiry office, rest at "juice bar", and even play ball games on "roof basketball court".

In the opening ceremony, the athletes at the opening ceremony of the Jersey Jersey began to play the "brand ambassadors". They took the lead in experiencing and demonstrating all the interactive areas in the shop: the "Diving Queen" was seated in the "Mi Coach" core technology experience area, demonstrating that MI Coach helped customize the professional sports training program through personalized means; Luo Xuejuan, the first gold medalist of the Athens Olympic Games, displayed the high-tech products specially designed by Adidas for the 2008 Olympic Games in Beijing through the interactive device in the Olympic brand release area; the NBA star Gilbert Arenas kicked off the roof basketball court.

As the climax of the opening ceremony, a great show featuring the world famous model Rhododendron and Mo Wan Dan, entertainment star GUI Lun Mei and Joseph Cheng guest stars has shown the charm of Adidas's different brand products.

The tennis shirt hot stamping area is located in the center of Sanlitun Adidas shop football products area, which allows the football fans to customize their own football shirt only through simple key operation.

After choosing the clothes of the most favorite team, consumers only need to enter the number of their own shirts and their names in English. Adidas's unique sophisticated intelligent horizontal stamping technology can easily cope with the rest of the work.

Within 20 minutes, consumers can go to the shop concierge inquiry office to extract this unique product from the world.

Inspired by the MI Coach core technology experience area, the childishness challenge area is located in the children's challenge area on the two floor of the brand center. It also provides corresponding skills test equipment for children aged 6 to 12, and tests their ability to respond to running and jumping in a lively and interesting way.

Of course, children can compare the test results with each other and understand their actual differences with sports stars in these areas.

The childishness challenge area does not over emphasize the scientificity of the skill test. It only focuses on encouraging children to better participate in the enjoyment of sports.

Urban creative space, located in the Urban area on the four floor of Adidas brand center, is a new concept of creative space, which mainly embodies the integration of various elements such as brand and art, music and culture. Here, Adidas will display the most powerful concept of its brand and provide an opportunity for consumers to explore.

A series of activities will be held in the region, including concerts, art exhibitions, new releases, fashion shows and so on.

After the unveiling of the Sanlitun store, the Urban region will first launch a two week Exhibition on human shoes, called Shoetales.

The exhibition is jointly launched by Adidas little ART e.V., focusing on the evolution of shoes, a daily necessities, and will communicate and communicate with children and adolescents in an artistic way.

At the end of the exhibition, Lang Lang, a famous Chinese young piano performance artist, will be landing in the creative space in August 1st to accept Adidas Originals's special custom product.

The magic guerrilla shop: when there is no activity, the magic will be the default style of the urban area, reflecting the coolest retail and fashion trends.

Based on the concept of "guerrilla shop", the entire magic space will allow the store staff to quickly change their layout. Meanwhile, the ingenious use of materials will help to create various characteristics in the space.

Every activity in the magic space will suddenly appear, quickly attract consumers, and quickly disappear and turn into another different activity and style.

Information free port: Urban will also serve as a venue for public meetings to exchange views on specific issues.

Visitors can find inspiration or enhance knowledge in interactive activities, forums or seminars.

Of course, every forum will be carried out on specific activities, and the whole space will facilitate group meetings and individual services.

In the:Urban area of the Asian Chaozhou "gathering place", Adidas will also host activities at all levels from the mainland to the whole world. It will also become a gathering place for another great tide in Asia, and the popular elements of all kinds of art, fashion, sports and music will be sparking with inspiration from fashion designers.

mi Coach core technology experience area technology query area is located in every corner of the brand center. Adidas technology inquiry area can provide consumers with instant information inquiry service in any store.

Consumers can pick up any desired Adidas product to the technical inquiry area, and query the instant information about the product through RFID technology, including color schemes, technical parameters and Related videos.

All technical enquiries will be equipped with touch screen query interface to facilitate consumers to interact instantly and query information that meets their needs.

The concierge inquiry office is outside the core technology experience zone, which is the store concierge inquiry office. Well-trained shop assistants will provide guidance to the consumers in the store and provide corresponding help.

The information provided by the concierge service includes product delivery, hot stamping clothing extraction and Adidas exclusive modeling services.

At the concierge inquiry office, visitors to the store can also apply to join adiClub, a dedicated community of Adidas supporters.

The new element juice bar is on the four floor of Sanlitun shop. The famous restaurant chain enterprise will open its new Beijing semicolon.

Because of its refreshing meals and relaxed atmosphere, the new element juice bar will provide leisure and relaxation for visitors while enjoying their activities and services.

The roof basketball court will also set up a half court professional basketball court on the roof of the Sanlitun shop, which will enable Adidas's fans to display their skills on the basketball court while shopping.