The Three Phase Of Canton Fair: The Rise Of European Emerging Markets And The Downturn Of The EU Market

< p > < strong > order is more prudent and rational, mostly small single short, < /strong > < /p >.

< p > according to the introduction of the three session of the 113rd Canton Fair, from from May 1st to 5th, 195 enterprises in Jiaxing went to Guangzhou to seize business opportunities, exhibiting 427 booths, an increase of 3 over the same period last year.

Exhibits include men's and women's wear, underwear, sportswear and casual wear, clothing accessories and accessories, fur and leather products, fabrics, shoes, bags, household textiles, office stationery, food, medical equipment, sports and tourism and leisure products.

On the first day of the opening ceremony, the Jiaxing Trading Group's business intentions reached $8 million 327 thousand.

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< p > a lot of exhibitors in Jiaxing indicated that merchants felt less than that of the previous session, although most businessmen came with sincerity, but the order was more cautious, and most of them were based on wait-and-see inquiries.

"This year, the wages of workers have risen by about 15%, while the cost of production has risen and risen, the exchange rate has been falling and profits are getting smaller and smaller."

Jiaxing Yi Shang Mei Clothing Co., Ltd., responsible person told reporters that the low value-added clothing industry, profits were thin, coupled with the recent appreciation of the renminbi, enterprises are very cautious when ordering, some long list, big single dare not hastily take over.

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< p > "under the current international trade situation, exhibitors and purchasers are very sincere, because the external economic and financial environment is difficult to judge, both sides will be more cautious in placing orders."

Zhang Jun, deputy director of the Municipal Bureau of Commerce, said that the long-term changes of the external environment are hard to judge. Both sides are more cautious and rational in order to avoid risks.

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< p > < strong > > uniting and attacking to enhance the brand awareness of the regional brand < /strong > /p >

< p > Hongtong sweater is the tenth consecutive group to attack.

According to the briefing, Honghe woolen sweater has greatly enhanced the popularity of Honghe town as a regional brand of sweater production and export base.

There is a strong demand for Honghe sweater booths at this Canton Fair. The rate of booth satisfaction is only around 60%, and nearly 40% of enterprises fail to attend the exhibition because of the tension of the booth.

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< p > through the active efforts of the commercial departments of Haining, the household textiles and Wang Jiangjing textile fabrics have also been carried out in the Canton Fair. The brand new special uniform image, bright colors, and unique design style have attracted many buyers to stop.

"There are more than 100 home textile enterprises with annual output value of more than 20 million yuan in Haining, and the industrial agglomeration is very high. We want to enhance the visibility through the form of Baotuan exhibitors."

Cao Yaoqiang, chairman of Zhejiang Yijia home furnishings Co., Ltd. believes that Baotuan's attack is conducive to further developing the market and allowing more merchants to know Xu Cun's home textile production and export base.

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< p > "in light of the characteristics of Jiaxing's industrial clusters, government departments are also actively seeking ways to help enterprises expand their overseas markets."

Zhang Jun said that in the town with relatively concentrated industries, exhibiting by uniting the special clothes and holding together can facilitate the docking and connection between foreign buyers and production bases, and further create regional brands and form industrial advantages.

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< p > < strong > European cold emerging market warmer < /strong > /p >

< p > Europeans, Middle East, Russians, Africans...

Every year, the world's merchants gather in Yangcheng.

Some of them have become "old friends" and others are new at first.

In the interview, the reporter learned that the total number of the three purchasers of the Guangzhou Fair is less than in the past years. Businessmen mainly come from South America, Africa, India and the Middle East, Europe and the United States and Japan still have less merchants. From the market market, the new market is better than the traditional markets in Europe and America.

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< p > because the European market has been sluggish in recent years, there has been no obvious improvement so far. Many companies have been testing the emerging market areas such as Africa and South America.

However, reporters also learned in the interview that the price competition in emerging markets is fierce and price sensitivity is high. They often choose the lowest price manufacturers to purchase, and many domestic manufacturers do not match the local market demand because of rising costs and product positioning.

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< p > "buyers in Europe and the United States generally have more long-term customers, and more care about the quality and integrity of their products, while emerging markets such as Asia, the Middle East and Latin America are more sensitive to price and often have three goods."

The head of a clothing and fabric enterprise in Jiaxing said there are different requirements for products in different regions, which requires enterprises to adjust their product structure in different markets.

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