Hangzhou's Garment Industry Needs To Be Upgraded To "Create In China"

< p > China's < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > industrial development has been faced with pressure of pformation and upgrading in recent years. If the pformation and upgrading can be accelerated, it will promote the economic and social development of our country. If action is slow, it will not only carry out the resources and environment, but also miss important strategic opportunities.

At the beginning of last year, the State Council officially issued the "industrial pformation and upgrading plan" (2011~2015), and clarified the guiding ideology and main objectives of the 12th Five-Year industrial pformation and upgrading.

On the same day, the Ministry of industry and information technology released the "12th Five-Year" development plan of many industries such as textile industry and chemical fiber industry.

The intensive publication of the above series of planning means that the "tough battle" has already started for the pformation and upgrading of China's textile industry. In the face of increasingly fierce competition in the international situation and the gradual increase of comprehensive production costs in China, the smooth pition from "made in China" to "China" has become the most important work content in the industry, and industrial upgrading is imperative.

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In the early years of P > 2013, many phenomena were foreshadowing the "second spring" of China's local a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > brand.

The weathervane, which represents the unique creativity and cultural revival of China's fashion design, has been seen in the first quarter of the A market. Many apparel companies have been eye-catching in price performance, resulting in a sharp rise in clothing a target= "_blank" href = "http://www.91se91.com/" > shoes > /a > plate; and with the end of March, China's international apparel a target= "_blank" href= "_blank" > clothing "Expo" (also), there has been a good start in the cooperation between many local brands and foreign clothing brands. Obviously, Chinese clothing brands, especially women's wear brands, seem to have had the opportunity to catch the clouds after 2012. First, some Chinese women's wear brands are frequently exposed in foreign media.

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< p > < strong > Hangzhou garment industry needs to be upgraded < /strong > /p >

When it comes to Chinese women's clothing, P has to mention Hangzhou women's clothing.

After nearly 20 years of rapid development, Hangzhou women's clothing has formed a brand scale and has hatched a number of excellent brands that are heading for the world.

Because of such a good textile and clothing regional foundation, many areas of Hangzhou and surrounding areas have gradually become the famous textile and garment production cities in China.

Yang Jizhao, vice president of the China Textile Industry Federation, said: "Hangzhou women's clothing is very famous. Besides, Yuhang, Xiaoshan and other areas are also the industrial base of home textiles and down garments. Most of the national chemical fiber production is also in Xiaoshan. These regional development industry innovation has the conditions of being favourable to the right place and the right people."

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< p > but developing areas and enterprises should also face up to industrial upgrading. "In the face of the actual needs of enterprise pformation and upgrading, we should make good use of Zhejiang's good industrial base and integrate Hangzhou's cultural advantages as an international city, fashion publishing, garment industry, talent reserve, and natural advantages of channel clusters. We will provide a large-scale international integrated service platform with the theme of" industrial design "in Hangzhou Yuhang district and other places, which will greatly promote the development of the whole industry.

Chen Bingxin, director of Hangzhou economic and Information Bureau of Yuhang District, told the local government's desire for the pformation and upgrading of the garment industry.

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< p > because of the above reasons, China (Hangzhou) textile and garment industry design and creative center came into being.

This project, which is jointly promoted by the China clothing association and Yuhang district government of Hangzhou and Singapore Kaihua (China) Klc Holdings Ltd, has an overall planning of 1.98 square kilometers. It is located in the ecological brand enterprise headquarters park. The project will gather the high-end segments such as the international a target= "_blank" href= "http://www.91se91.com/" > brand clothing < /a > R & D, design, regional market management center and enterprise headquarters of enterprises and domestic independent innovation enterprises. Feng Dehu, vice president of the China Garment Association, said: "this will be an important position in the upgrading and pformation of China's industry, and will gradually form the industry standard of" China's creation ".

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< p > < strong > the center of design creativity is "China creation" < /strong > /p >

< p > "China (Hangzhou) textile and garment industry design and creative center project is located on the core plate of Yuhang District of Hangzhou, Linping new town, Shanghai Hangzhou high speed rail YuHang Railway Station and Hangzhou Metro Line 1 Weng Mei station, which is close to the two highways of Shanghai Hangzhou and Hangzhou Pu, and enjoys the advantage of" double track, double airport "unique pportation hub, quickly connecting Hangzhou and Shanghai" double center ", with strong inter city radiation capability.

Chen Bingxin said, "the surrounding cities of Shaoxing, Haining, Tongxiang and Xiaoshan have all been awarded the" national textile industry base ". The industrial chain is complete and has a good foundation.

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Zheng Nianhua, general manager of Hangzhou Kaihua Investment Co., Ltd., another sponsor of the project, which belongs to Singapore Kaihua (China) Klc Holdings Ltd, also introduced: "as the demonstration base of industrial upgrading, the creative center will construct the three core driving structure of the headquarters enterprise, the whole industry chain and the commercial release. The project will be equipped with the national industrial chain authority, including the textile and garment national inspection center, the popular publishing center, the brand exhibition center, the innovative face accessories trading center, the fashion industry development institute, the electronic commerce headquarters center and the new brand incubator and other comprehensive industrial functions. After completion, it will become a one-stop service platform for the innovation and development of the textile and garment enterprises."

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< p > over the past two years, many investment companies are interested in projects such as finance, while Singapore Kaihua (China) Klc Holdings Ltd has been looking at the traditional clothing industry. This is a bit surprising.

Zheng Nianhua said that although the clothing industry is a traditional industry, it ranks first in the residents' life. Meanwhile, the clothing industry has gradually become a high-tech intensive industry. At present, many Internet companies and hi-tech enterprises are serving the garment industry, and clothing is also in the leading position in the e-commerce platform such as Taobao.

"Clothing is a fashion industry. Clothing development will promote the development of fashion industry.

If cities like Paris and Milan have no clothes, they will not be as famous as they are now.

China is already a powerful country in garment production in the world. In recent years, it has produced many excellent brands, but not many of them are coming to the world.

Now the input of this national level project will promote the development of China's fashion industry. "

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< p > because of this, Zheng Nianhua and his team also have a series of plans for the operation after the completion of the project: "the center will eventually form a vivid core of international exhibition, cutting-edge information, fashion design and creative expression. Every year, we will bring together more than 1000 fashion shows and Industry events and enterprise orders, and hundreds of fashion media and international professional media organizations will gather annually to form the most concentrated social focus. With the launch of all kinds of high specification exhibition summit and frequent international business activities, Hangzhou Yuhang will become the center of Chinese fashion publishing, and will boost the important pformation of China's textile and garment industry from" made in China "to" made in China ".

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