Works Are Called The Awkward Situation Of Selling Independent Chinese Designers.

< p > "this fashion show includes not only the evening dress that he is good at, but also some of the more urbanized single products, such as the matching of laser cutting A skirt and short jacket."

Known as the "fashion Bible", "women's Wear Daily" reported on its website a "a target=" _blank "href=" http://www.91se91.com/ "designer" /a ".

Do you think it's describing Marc Jacobs or Pheobe Philo? Wrong.

This is the first Chinese designer who landed in Milan Fashion Week: Wang Peiyi.

< /p >

< p >, then his works should have a boom in China? Wang Peiyi has completely moved his design work to the just concluded international fashion week.

But it did not cause a heated response - probably because Mercedes's sponsorship made his work mixed with the new car release and a brand in Italy, which made the whole show look like a hodgepodge. On the contrary, on the China Fashion Week, the most popular response was the release of the old men's seven wolves.

< /p >

< p > perhaps this is a common problem of many independent Chinese designers represented by Wang Peiyi.

On the one hand is the applause of the fashion capital of the world. On the other hand, it is a market door that is hard to pry open in China.

Although Wang Peiyi's design has attracted quite a few eyeballs in Europe, few people in China know it.

< /p >

In February this year, he appeared in the biennial fashion week in Milan and became the first Chinese fashion designer to hold fashion show in Milan.

His < a target= "_blank" href= "http://www.91se91.com/" > clothing "/a", inspired by Aurora Borealis, has been a great success.

Vogue Italy released a set of photos of his boutique on his website.

< /p >

< p > well, back home, Wang Peiyi's Chinese compatriots are hard to find his fashion.

Although his brand was set up in Beijing in 2004, it has been praised for its first show in Europe, and Wang Peiyi has not yet had a boutique in China -- of course, it is related to the type of customization he made for stars.

< /p >

Besides P, Wang Yutao, Gao Yang, Xie Feng and other independent designers are facing similar situations in China.

The Uma Wang, Xander Zou, and Masha Ma also encountered the same problems. Their work reputation was especially good, but they lost some of their elegance to the public and the market.

< /p >

< p > < strong > question 1: what does the designer focus on design funds? < /strong > < /p >

< p > the most important thing for independent designers is the money problem.

They set up their own studios and hired their own backbone members to design their own pockets.

Sales of products also rely mainly on word of mouth between customers and friends, which explains why many of them need to have a good relationship with celebrities.

< /p >

< p > Wang Peiyi once said in an interview that he was always short of funds.

He said he really wanted to concentrate on the design, but since he was an independent designer, he had to distract himself from other aspects, such as how to manage people, how to run a studio, and so on.

< /p >

Wang Yutao P was also in the same predicament despite his successful landing in the fashion week of Berlin in 2012.

"Independent designers do not have enough financial support," he said. "There is also lack of experience in running fashion week.

< < /p >.

< p > < strong > question two: who is willing to buy the design work or not? < /strong > < /p >

Another problem is that there is a gap between independent fashion designers and ordinary consumers. < p >

They may be able to draw the applause of overseas critics with fresh and creative works, but they will also be unattainable by potential customers in China.

< /p >

< p > to star design < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > is a double-edged sword.

Fame has opened up, but it is far from the ordinary market.

Both Wang Peiyi and Wang Yutao have made costumes for Chinese first-line actresses, such as Gong Li, Zhang Ziyi, Fan Bingbing and Li Bingbing, but many people find it too expensive.

Wang Peiyi is also known as "the first Chinese red carpet" by the Chinese fashion circle, meaning that the female stars who walk on China's red carpet have to wear his designs.

< /p >

< p > but think carefully that most people will not spend thousands of dollars on the purchase of a young designer.

In contrast, Chinese consumers prefer to spend money on famous brands.

< /p >

< p > besides, many Chinese designers do not like or even say they do not want to be close to the market to publicize themselves. They feel that they must first do their own things well and then publicize them. This is a misunderstanding in itself. The famous fashion blogger, the reporter of the tide watching network, thinks that this is a particularly fatal weakness.

< /p >

< p > fortunately, their efforts still pay off.

< /p >

< p > Uma Wang said in the interview that at present, China has a very good soil, a large growing fashion consumer group, enthusiastic folk sponsorship institutions and people's fashionable lifestyle, all of which provide a good environment for designers to grow.

< /p >

Less than P, she founded her own brand in 2003.

Today, her brand not only appears in many buyer shops, but also opens a physical store in Shanghai -- this is a very important step, which is acceptable and acceptable to the public.

Finding a platform like designer brand store is a very important nutrient in this soil.

< /p >

Young p independent designers are also working hard to search for sponsorship of brands.

Wang Yutao and Wang Peiyi have been supported by Mercedes Benz. A better example is relaxation. Every time his press conference has many brands to join, in a sense, it will lose part of the purity of fashion, but at least relieves their financial worries.

< /p >