80 And 90 Become The Main Consumer Of Underwear

< p > nowadays, < a href= "http://news.sjfzxm.com/news/shichang/20130508/341058.html" > underwear < /a > is no longer taboo topic. With the differentiation of social strata and women's differences in age, social status and income, the underwear market has gradually formed a group with different needs, attitudes and values.

Recently, this reporter interviewed 78 women aged 19~30 and 22 who were 30~35 years old, and analyzed their purchase attitude, choice behavior and consumption demand. This is of great reference value to grasp the market positioning of new fashion products, young fashion underwear products.

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< p > survey showed < /p >

< p > less confident, less than /p.

< p > underwear consumption behavior characteristics: buying a href= "http://news.sjfzxm.com/news/xieye/20130508/341055.html" > bra > /a >, underwear average quantity and unit price is lower, because the buyer is buying at 40%, so the department stores and shopping malls are the main ones, and the relative proportion of the pursuit of beauty and price is higher than the average level. When buying underwear, the importance of brand, fabric and other attributes is lower, and the preference for underwear color, flower type and upper body effect is not obvious compared with other types. Nearly 60% of people do not know which cup type bra they like, and the difference between the 1/2 cup, the 3/4 cup and the whole cup is also biased.

Generally speaking, the price acceptable to this group is relatively low, and the annual cost of buying underwear is not high.

About 68% of people buy behavior: buy underwear often choose inexpensive, and do not spend too much energy and time.

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< p > the working class who loves life. < /p >

< p > underwear consumption behavior characteristics: the number of bra, pajamas and underwear is higher than the average level. 60% of women buy bra at least 3~5 sets each year. The average price of underwear purchased is about 100~300 yuan. 40% of the reasons for buying underwear are buying suitable and joyous people, and 25% of them choose to buy when sales discount is made. Shopping centers are mainly shopping malls and underwear stores.

Choosing and wearing underwear is the main pursuit of comfort and health. The fabric and quality, style color, upper body effect and brand of underwear are all valued.

Prefer the brevity style of the bra, and prefer the steel band and the decorative type.

The awareness of the main young fashion underwear brand, a href= "http://news.sjfzxm.com/news/hangye/20130506/340734.html" > FENDY < /a > a href= http://news.sjfzxm.com/news/zhengce/20130506/340745.html > love beauty < /a > > a href= 'http://news.sjfzxm.com/news/zhengce/20130506/340719.html' > metropolis Li < /a > > > is in the top four.

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< p > fashionable female modern < /p >.

< p > underwear consumption behavior characteristics: purchase bra, pajamas, underwear number and unit price are significantly higher than other types, because of color, style and upper body effect to buy 45.7% of the people, buy the main place for shopping malls, fashion shop and online shopping, nearly 65% of people choose to wear underwear and pursue sexy.

When buying underwear, the brand, style, color, fabric and quality, upper body effect, service quality and so on are highly valued, but the price and professional guidance are low.

Often buying young lingerie brands include a, href= http://news.sjfzxm.com/news/fushi/20130506/340712.html, BODY POPS /a, urban beauty, CK, peach pie and so on.

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< p > survey results < /p >

< p > 80 and after 90 become the main consumer force < /p >.

< p > young underwear brand is the general trend of market segmentation. More and more young women begin to pursue brand and personalization in underwear consumption.

Young underwear will open up a blue sea in the future relative to the highly competitive Cougar series underwear brand.

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< p > now 80 and 90 have become the main force of consumption. This young fashion underwear consumer survey shows that the major shopping malls and stores are the main places of consumption after 80 and 90. Nearly 58% of the people buy single underwear at 100~300 yuan, and 56% of them choose to buy at least 3~5 underwear each year.

These target customers include students at school, staff members entering the society and so on.

They pursue fashion and enjoy their young life, and they will follow the trend in their affordable price, highlighting their taste and style.

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< p > survey also shows that < a href= "http://news.sjfzxm.com/news/fushi/20130505/340547.html" > online shopping < /a > has become an important way of consumption after 80 and 90, 36% of them choose to buy underwear online, especially when brand discount is promoted.

Of course, they also pay great attention to the quality of products, but cost performance is also an important reference value.

When choosing underwear, they are most interested in fabric, quality, style, color and upper body effect.

In the survey, up to 85% of the respondents said that they had uncomfortable troubles in wearing bras, 71% of them felt that they had skin marks on their skin when they wore their belts, and 46% of them wore shoulder straps when they wore them. In addition, there were also a few people who had different degrees of joint friction, lace friction, allergy decoration and other uncomfortable feelings.

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< p > for the main force of future consumption, the brand needs to return to the essence of demand at the same time as increasing the channel construction and brand investment.

Only the brand that changes with the situation and the brand of marketing mode has the potential of sustainable development.

Only products that meet the needs of < a href= "http://news.sjfzxm.com/news/shichang/20130503/340296.html" > 80 < /a > a href= "http://news.sjfzxm.com/news/xieye/20130502/340202.html" > 90 "/a" demand can be sold quickly.

Who can win the main consumer force in the next 5 years? Who is the winner of the market?

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