Xiaoshan Footwear And Other Enterprises From Overseas Foundry To Create Brand "Play The Role".

< p > Lang Xianping put forward in his "6+1" industrial chain theory that the United States is a real big manufacturing country. They occupy six major links, from product design, raw material procurement to terminal sales, and create 90% value of products, while China only accounts for 10% of the manufacturing links of the industrial chain.

This is the dilemma of "OEM for others".

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< p > however, many foreign trade enterprises in Xiaoshan have long been aware of the frustration of OEM mode. They are actively applying for independent export brands, creating their own product characteristics and forming differentiated competition.

At present, there are 26 export brands in Zhejiang and 52 export brands in Hangzhou. Among them, 2 famous export brands in Zhejiang and 10 famous export brands in Hangzhou were adopted in 2012.

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< p > < strong > having "brand" has the bottom air < /strong > < /p >.

At the 113rd session of the Canton Fair, which has just been concluded, the export technology a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > Zhejiang Shan Di import and Export Co., Ltd. has dedicated its own brand "Shan Di" products to display, and many customers have expressed their intention to purchase.

In recent years, the company has paid more and more attention to promoting its own brand. They took their own brand products at the 9 major international exhibitions last year.

Last December, the "Hudi" brand also became a famous export brand in Hangzhou.

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Less than P, however, when the company was founded in 2008, they also relied on export OEM products.

"However, just OEM is not only a very low profit, but also produces products that are completely controlled by merchants and do not have their own right to speak, which is not conducive to the pformation and upgrading of companies."

Liu Feng, manager of the company's business management department, told reporters.

In such a dilemma, the company successfully registered the trademark of "Shan Di" in 2010, and actively registered overseas trademarks to expand the international market.

Nowadays, the shoes of "Shan Di" brand have been sold to countries such as the United States, Canada, Australia and other countries, especially in emerging markets such as Africa and South America.

Now, the company has set up a high-end sample room for fashion shoes to develop high value-added boots.

"Especially after having Hangzhou's export brand, we are more emboldened to introduce products.

In the future, these boots will be more "Shan Di" brand.

Liu Feng said.

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< p > < strong > sound is loud, the market is bigger than /strong > /p >

Younger than P, maybe he can see his future by looking at the old gear box group of Xiaoshan.

The Hangzhou forward gearbox group Limited by Share Ltd has applied for the "advance" trademark in 1983 and successfully registered the Madrid trademark in 2000. That is, as long as the member states of the Madrid Agreement will recognize the trademark.

In 2006, forward gear applied for overseas trademark in Philippines.

"Our enterprises insist on using their own brands at the beginning of export."

Mo Jianping, manager of the advance gearbox import and export company, told reporters that only by having their own brand can we better start the product's popularity and expand exports.

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< p > facts prove that the strategy of forward gear box is correct.

Now in the industry, any international company knows that China has a "forward" brand gearbox manufacturing enterprise, especially in ASEAN, South America and South Asian countries, the "forward" brand gearbox has a high reputation.

More internationally renowned companies take the initiative to find the forward gear box group, hoping to support them.

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< p > today, the forward gear box group has established a perfect agent network in 80% of the market, specializing in the sale of Qianjin brand gear box, while other market agents are also actively developing.

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< p > < strong > the government encourages Xiao enterprises to go abroad. < /strong > < /p >

< p > "brand is an important sign that a commodity is different from another commodity, and it is an important link in pformation and upgrading."

Lai Jianping, director of the foreign trade division of the District Commerce Bureau, told reporters that the traditional OEM mode had many competitors for export enterprises, whose work was good and the price was low, so that they could get orders, but their profits also tended to be zero.

This is also likely to lead to vicious competition, overcapacity and even the development of quality enterprises.

The export brand can effectively solve this problem, which can promote differentiated development of products and achieve healthy competition.

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< p > it is learnt that our region also attaches great importance to the export brand building.

For enterprises that have exported famous brands in Zhejiang and Hangzhou, they will reward 100 thousand yuan or 50 thousand yuan respectively.

The registration fee and the related expenses in the registration process will also be subsidized for enterprises with an annual export volume of more than US $1 million.

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