Electricity Suppliers Have Seized The Wholesale Market Of Clothing.

< p > Sijiqing, Hangzhou, < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > market, is one of the most influential clothing wholesale and circulation markets in China.

It has been said that in China, 1 billion 300 million people have an average of a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > from Sijiqing, Hangzhou.

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< p > Sijiqing, a national garment city, has now become the battleground of e-commerce providers, whether big or new.

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The other side of P is the cold shoulder of businessmen.

Whether or not to go online for business has been discussed for a long time. Young wholesalers are always trying to test water users, but "online business" is still "non mainstream" in the traditional old market.

In the face of more choices, some businesses value the platform built by their own market, while others value the strength of the website itself.

In terms of whether or not to touch the net, the new generation of "80 generation" and "90 generation" are totally different from those of "70 after" and "60 after".

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"P" day ago, and "my hair" homophonic auspicious day, the four green season near two hotels, two electricity providers held a meeting respectively.

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Less than p days ago, Hangzhou net group network technology Co., Ltd. held a news conference in a hotel not far away from Sijiqing. It announced that the Internet trading platform was formally launched.

According to Zhong Huiguo, chairman of the company, the net will be opened through an online platform and two offline service centers to get through the whole industry chain of clothing industry from production to wholesale to online sales.

Obviously, the website is targeting Sijiqing's clothing wholesalers.

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On the same night, another hotel in Sijiqing on the same night, Alibaba's "Hangzhou clothing wholesale business circle" also opened a press conference, announcing the establishment of Alibaba e-commerce service center, providing third party services for garment wholesalers docking network.

Most of the 400 wholesalers in Hangzhou are from Sijiqing.

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< p > in fact, in Sijiqing's nationally known clothing distribution center, there are websites like Sijiqing clothing net, four seasons constellation network and Italian French net, and other websites specially designed for clothing wholesale.

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< p > < strong > A: on the same day, two electricity suppliers took aim at Hangzhou wholesale clothing trade zone < /strong > /p >

< p > compared with retail industry, the impact of electronic business of wholesalers is relatively small.

Wholesalers think more about buying this cheese online.

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< p > the "80 generation" Xiao Jiang, who is doing the children's clothing business on the first floor of the children's clothing city, is still hopeful about doing wholesale business online. "The entity is a traditional industry, we are young people, the service is good, the heart is a little bit more, and the computer and data know better, maybe it's better to do something online."

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Mr. P, who is in the same market doing children's clothing business, is hesitant about whether to participate in the online wholesale platform. "They are young and have a concept for the Internet. For us, after 70 years, the Internet is still a strange field."

Business is OK this year, but I think we must integrate the Internet in the future, and how to integrate it is still very vague.

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< p > > care for < a target= "_blank" href= "http://www.91se91.com/" > "dress less than /a > City business" Xiao Wang, because the domestic demand of garment industry is found to be sluggish, has just started trying online wholesale this year. He found that customers who come online wholesale are not as many as retail customers, and customers do not yet fit in to wholesale clothing online. Many people prefer to go to the physical store to be more reassured: "after all, online retailing is seven days without reason to return, and every time it is one or two, it has little relationship."

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Ms. P, another operator in Sijiqing, also has some entanglements. "In fact, we are doing online shops and have an impact on our physical customers.

For example, one of our clothes is marked 220 yuan on the Internet, and it earns cash, and the customers of the physical store plus all kinds of costs, if the purchase price of 200 yuan is 220 yuan, is it a loss? 280 yuan is sure to be sold.

Then do we want to go online or how to deal with the relationship between online and offline customers? "< /p >

Chiang Kai Shek, who has done many years of clothing business in Sijiqing, told reporters that last year her daughter son-in-law specially hired a house, hired someone to build an online platform, and planned to do a good job. Unexpectedly, the Internet business was not up at last, and it also lost about 1000000 yuan.

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< p > "the market tells us to learn electronic commerce, who will learn? Nine of the ten operators will not go. It is unrealistic. They have done well in the Internet wholesale market, and have done a good job, but they have not done it now. They are all in batches."

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< p > Mr. Jin also admitted: "as far as my contact is concerned, there are a few people who do wholesale work on the Internet, and there are more people who are down."

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< p > in the various entanglements of merchants, "Xiao Si" is quietly changing its face.

At present, there are three modes of clothing wholesalers in Sijiqing: one is to do offline business, the other is not to supply to online stores; the other is to supply goods on the offline line; the three is only for net goods, but not under the line.

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< p > < strong > B wholesalers: lingering at the door of the electricity supplier < /strong > /p >

< p > < strong > C electricity supplier: strongly recommend O2O mode < /strong > /p >

Less than P, compared with wholesalers' entanglements, the mentality of electric providers is much more active. They do not think they are competitors of traditional wholesalers. They appear as partners, trying to implant new concepts in the various business circles into the minds of wholesalers.

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< p > "now there are traditional enterprises in China, which directly turn the floor of the 5000 square meter workshop into a flexible production mode, so as to adapt to the rapid production and quick turnover in the Internet era.

Now he is a good online businessman. He has quick turnover ability.

The era of e-commerce requires us to respond quickly according to the needs of consumers, otherwise we will lose business opportunities.

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"P >" again, if you ask the shopkeeper if a dress can be added with a shoulder straps, the shop keeper may decline it gently.

But in the Internet age, if ten thousand people want to make such a demand, the traditional production mode can hardly meet the needs of individuation. The advantage of the Internet is that your personalized needs can be amplified online, through a mode, to turn personalized demand into a common demand and mass production.

Now the consumer groups are gradually moving to the "post-90s", and the "post-90s" pay great attention to their personality and emotions, and pursue new strange. The future is "small and beautiful" world, which is also one of the potential of online wholesale clothing.

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< p > "now there is a better way, that is," offline experience online ordering "(that is, O2O mode).

The goods number, price and style of all goods under the line are the same.

In order to display goods and serve as a main service, the entity shop has become a offline experience store, the service of the back end and the maintenance of the customer, which may be the focus of the future survival of the offline entity store.

And when customers come to the store, they can give customers a two-dimensional code or coupons, allowing customers to place orders online and give them some concessions. According to the use of two-dimensional code or coupons, the head store will grasp the situation of the following physical stores.

Foreign businessmen have already done it. The secret of the famous underwear brand "Vitoria" has been trying.

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< p > the better the professional market, the less worried we will be to rob their customers.

In fact, no one grabs a customer's view, no matter how it is, ultimately, customers and consumers decide where to go and choose their own platform.

The professional market must be changed now. "

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< p > D Market: both want cooperation and worry, < /p >

< p > electricity suppliers compete for the wholesale clothing market. For some traditional market masters, the mentality is complex. They want cooperation and worry.

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< p > a person in charge of the clothing market is worried that it is relatively easy for e-commerce providers to run a market on the Internet, and they are mostly technically operated. But the virtual network needs real products to rely on, and the real thing is these businesses.

If these businesses are pushed to the Internet, that may mean the loss of businesses, and the physical market may face some challenges.

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Mao Zhongwei, general manager of Hangzhou Hangzhou boutique clothing market, told reporters that as the market side, we must conform to the trend and the situation, and see that we need to provide corresponding supporting services for businesses. P

In the era of electronic commerce, the development is too fast. Even the European and American countries have not tried new models. Our domestic new models have been pushed forward and are more advanced than them. Therefore, we are in a period of change and leap forward. We have been groping for it, and even the developed countries are exploring the mode of our country.

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< p > "I personally believe that garment industry and clothing enterprises still need the platform of clothing market.

Moreover, from last year to this year, I found that these garment enterprises need a demonstration platform while developing e-commerce.

Including a few a href= "http://www.91se91.com/news/index_c.asp" clothing companies < /a > just now, we hope our market will provide them with a larger exhibition hall to attract more customers, including some Internet business customers.

With the development of e-commerce, there are still many needs for the existence and development of clothing stores.

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Fang Changjun, general manager of Hangzhou P Co., Ltd., in 2005, first made the wholesale market of Italian style clothing through Alibaba.

He pointed out that some people think that wholesale clothing will eventually come online because the cost of online is the lowest.

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"P >" in addition, it is worth noting that there are already Sijiqing entities store stocking in online stores.

Now some stores have to purchase money online to earn money.

A shopkeeper in Sijiqing told me that there was a dress that cost him 90 yuan in Chengdu, and he bought the factory directly from the factory as long as 40 yuan. He sold it at a cost of 90 yuan for his purchase.

Now the change has come out, but we don't know. "

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< p > Zhang Zhenyi, a senior trainer of Taobao group of Alibaba group, told reporters that before the online retailers did better, many clothing wholesalers did well online, or were busy or disdained to do online business.

Over the past few years, wholesalers have felt powerless after doing business online, mainly because they do not understand the rules and methods of e-commerce, because they are two completely different formats.

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< p > but Zhang Zhenyi also mentioned that the bonus period of e-commerce has gradually passed.

Even on the Internet, business still can not escape the "28 principles".

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< p > "the key is to see the boss himself, to see whether the boss has the awareness of the electricity supplier and the open vision, and whether the power to operate the electricity supplier is enough.

Of course, it depends on whether the actual operators can adapt.

< a href= "http://www.91se91.com/news/index_s.asp > > clothing wholesaler < /a > from offline to online, the most important problem is the problem of people and teams. Now it is rather short of talents.

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