China Underwear Summit Brand Focuses On New Industrial Ecology

China's underwear market now has annual sales of more than 100 billion yuan, and it is growing at an annual rate of nearly 20%. clothing The last gold field of the industry. However, compared with international brands, the majority of Chinese underwear brands are directly decided by the boss rather than by the boss. Designer At the helm, the brand lacks concept release and personality awareness. In addition, we do not pay attention to capital operation, but also make the brand difficult to expand, forming a global and international influence.

As one of the important activities of the eighth Shenzhen underwear exhibition, 2013siuf China underwear summit is trying to achieve a great breakthrough in form and content.

The head of the Shenzhen Tian Zi Culture Communication Co., Ltd., who plans and organizer, said that "location" and "voice" will become the key words of this summit. The Organizing Committee of the conference will take stock of the status quo of China's underwear industry through the action of "brand search for underwear", and sort out the problems in the underwear industry, so that the brand enterprises with strong strength and representativeness can lead the future of the industry to prominence, thus giving the voice of the Chinese underwear industry to the society, the market, and the international industry, and finding the location of the industry.

Before the siuf2013 underwear summit, "looking for the right to speak in the underwear industry" Brand " The move triggered a heated debate. From the perspective of brand, whether popularity affects the right to speak, or is the balance between performance and channel share depressed the right to speak? From an industry perspective, can the whole industry be pushed forward by the industrial clusters pushed by local governments, or is the "industry discourse brand" still hidden by the outside world?

In a sense, "Chinese dream" is "brand dream". The first visit of the first lady of the state, Peng Liyuan, has aroused widespread criticism of Chinese brands in the global media. It seems that a brand's accidental profit is a long cry for all Chinese brands.

However, after all, "Chinese brands go to the world" is not a slogan, nor is it easy to appear on the brand. As for underwear, is the industrial ecology mature enough, perfect and healthy? How can the industrial cluster create a representative brand culture?

　　 Theme of China underwear Summit Forum: brand focus industry new ecosystem

China Spin Zhang Li, vice president of the Federation of industry and President of the China Knitting Industry Association, analyzed the status quo and development of the underwear industry ecology from the following aspects: how the national policy helps upgrade the industry, how to interpret the development trend of the underwear industry and how to create the "Chinese brand dream" by the marketing strategy, and so on.

In addition, the organizing committee invited two experts Lu Changquan and Zhu Yutong in the field of marketing to analyze the status and development of underwear industry from the perspective of industrial ecology and brand marketing respectively. Entrepreneurs, media people and people in the industry will also interact with them on the same stage. At present, the development of China's underwear industry is a huge consumption growth due to economic development and consumption upgrading. After the three shuffle of daily necessities, health care products and fashion models, the industrial environment is becoming more rational. Underwear industry is currently in the initial stage of market competition, and no brand has a significant market share, higher profit margins and larger market opportunities. How to integrate the industry chain of product development, fashion industry, fabric industry, retail industry, marketing consultation, industry association and advertising agency to build a strong comprehensive competitiveness is the key to the future leading brand. How to build a healthy industrial ecosystem, how to avoid the homogenization of brand positioning, marketing and advertising, how to identify the brand standard of discourse power, and what role the discourse brand should play in the industry will become the focus of this summit.

　　 China underwear channel forum theme: integration of industry platform, leading channel change

At present, the sales channels of various industries are meticulous, and the quality channel providers have also become the focus of the underwear enterprises' attention and competition, especially the franchising chains and low-end shopping malls. How to carry out the reform of channel information feedback mechanism to better help brands and consumers to connect and circulate information, and to win a win-win relationship between sales and brand is an important topic for the channel business. How can the channel providers acquire personalized competitiveness through the innovative channel mode such as parity super stores, high-end underwear City, pocket underwear shop, online shopping, underwear living hall and so on? Different levels of channel traders have very different psychological needs for brand and sale. How to help the distributors and brands to achieve better interaction and trust through innovative agency mechanism is a challenge for the future underwear industry. And who will lead the integration of the industry platform will become the focus of this forum.

　 The theme of Chinese underwear e-commerce Forum: new business mode in the era of e-commerce

In 2012, the online shopping scale of underwear was over 6 billion, and the annual sales volume of dream bazaar was 100 million, which created the myth of underwear brand. Taobao, Jingdong and other B2C websites already have specialized underwear shopping channels, and professional underwear online shopping platform is booming. Whether the electricity supplier mode can directly threaten and impact traditional channels such as supermarkets, stores, department stores and so on, or just become an important supplement to them. How to connect consumer habits and seize the minds of customers in the era of Internet sales and social media will become opportunities and challenges for underwear enterprises.

Theme of China underwear fashion trend forum: design branding brand vitality

In the absence of leadership brand, different brands of underwear industry dominate different regions of the market, and the differences of regional climate, consumer shape, aesthetic habits and consciousness require underwear to focus on user experience in development and design. How to combine different regional market characteristics to provide diversified and differentiated product experience for customers is the key to enhance product competitiveness. 20 years after the emergence of the underwear industry in China, the genes of the fashion industry have become more and more popular. Consumer demand has also developed from meeting the basic functions to the fashion trend. Individuality, originality and mashup will become the mainstream of the future. How to integrate product R & D, fashion trend information, fashion media organizations, famous designers, models and other resources to provide extended value for products is an important factor that can really drive the trend through design.

The head of the China underwear summit, Shenzhen Tian Zi Culture Communication Co., Ltd., said that the forum will be unveiled through a wide range of "search for the right to speak in the underwear industry" brand. The industry elite and experts will be gathered to discuss the topic of industrial ecology, so as to spread the voice of siuf's largest underwear exhibition in Asia Pacific region, and find Chinese underwear at the same time. fashion Industry and the position of building "Chinese brand dream".