Luxury Industry: Thank China.

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< p > "thank China!" this is a common saying made by Swiss watch industry in recent years, and thanks to the amazing purchasing power of Chinese tourists.

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< p > recently, the reporter came to the national gold shopping mall in Shanghai. Although it was noon on weekdays, it brought together many luxury brands such as G U CCI, Louis Weedon (LV), H ERM s (s), a href= "http://sjfzxm.com/news/index_c.asp", Chanel "G" and so on.

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< p > reporter found that there are two points to note: first, discount plates are hardly seen.

In other shopping malls, the signs of sale, clearance and sales are everywhere. Even the other floors of the shopping mall show the word "90 percent off clearance", while on the luxury brand floor, almost no brand has information on discounts.

After consulting several brands, reporters were told that it would be very difficult to discount unless they bought more than one hundred thousand yuan at a time; even if they bought more than one hundred thousand yuan, the discount would be very small.

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< p > two is also characterized by age.

Unlike many foreign luxury brands, most of them are middle-aged people. In this luxury shopping mall, there are more than 40 year old business people and more than 20 year old young women. There are also many family buyers who are shopping for luxury goods. Many of them are carrying luxury items that they have just bought.

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< p > reporter observed in the store of "a href=" http://sjfzxm.com/news/index_f.asp "Hermes" /a "for nearly half an hour, more than a dozen customers came to try on silk scarves, try skin a target=" _blank "href=" http://www.91se91.com/ "> shoes < /a > and so on, including a more than 40 year old man, a young couple, and so on, three or four customers finally came back full.

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< p > a woman who is picking scarves looks familiar with the shopping guide. After picking it for ten minutes, she bought three scarves at a single time, and the price of each of them was around 4000 yuan.

"This time I have to draw lessons from previous lessons. I have seen several good results in the last few times, but I didn't buy all of them in the first few days. The same pattern was sold out in second days, and regret was too late."

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< p > however, some brand salesmen also indicated that under the background of increasing anti-corruption efforts, some consumers showed a weakening trend.

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Some experts point out that Chinese consumers are largely saving Europe, Swiss watches, designer clothes, jewellery, perfume and leather goods. With the increasing consumption ability of Chinese tourists and the changing consumption concept, many countries and luxury brands attach great importance to Chinese tourists to P level.

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P, a reporter who has visited various luxury exhibitions held recently in Beijing and Shanghai, has seen many new European and American brands set up counters in China for the first time, expressing their desire to enter the Chinese market.

At the Shanghai international luxury life Fair held in 2012, 100 top brands were brought together, of which 1/3 were the first to enter the Chinese market for the first time.

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The Swiss independent Watch Association has exhibited its own custom watches in Shanghai with its 8 brands. Some of these brands have set up offices in China and are planning to enter the first tier cities in China. The average price is about 200 thousand yuan, and the customization cost is between 400 thousand -60 P.

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< p > brand "L A N G H E Y N E" sales director told reporters that domestic customers have increasingly focused on personality and customization, and the pursuit of brand is also getting higher and higher.

Although the brand used to take root in Europe and America and Hongkong, China, it is now more optimistic about the mainland's consumption power.

"We will shift the focus of Asia from Japan, China, Hongkong and Southeast Asia to the mainland of China in the future, and we are looking for distributors."

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"P", "every Christmas season and other shopping carnival season, many British department stores are full of Chinese people."

Ms. Zhang, a Chinese who has lived in the UK for a long time, said that even in the shop of B U R B E R R Y in London, even though there were no fitting rooms, many Chinese tourists queued up to buy them, and often saw a Chinese tourist carrying several handbags of the same style.

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Ms. P said that in order to attract Chinese people, many large shopping malls, including Harroz in Britain, have installed UnionPay terminals. Chanel and other stores also have Chinese shopping guides, providing more convenient services to Chinese customers and increasing sales. Some media have also created the word "Beijing pound" to describe the Chinese people's consumption abroad.

"The logo L O G O is especially popular, and is recognized in China."

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