Clothing Brand Enterprises Need To Enhance Their Control Over Channels.

E-business enterprises have far fewer buckles for brands. One person clothing The general manager said that when working with Dalian locks, the cost of garment manufacturers should be divided into two parts, the contract and the contract. The contract is usually 13%, higher or even 16%. The contract cost is mainly charged by various stores, mainly including the selection fee and the store fee. Generally speaking, the total cost rate is 15% and two respectively. "If the gross margin of products is below 30%, it means losing money, selling in chain stores in the first tier cities, basically working in chain channels." The cost of the independent third party e-commerce platform is 14%, and the cost of the channel has been reduced by half at a draught.

For clothing brand enterprises, enhancing the control of the channel has always been the dream of enterprises. The channel has been the core of the industry, and the sudden rise of e-commerce has provided an alternative way to help traditional channels such as clothing enterprises to compete.

Zhao Weimin, vice president, pointed out that clothing brands had suffered a great loss in the last wave of chain integration, which made them miserable.

In recent years, in order to reduce the dependence on Dalian locks, brand enterprises have invested huge sums of money to build their own channels, and have a considerable scale. At present, clothing and other garment enterprises have built about 2 self built channels, and other garment enterprises are also actively building their own channels.

Clothing related personages said that with the expansion of the sales scale of clothing brand enterprises in recent years, the major garment enterprises have made great efforts in building their own channels. The guests attended include e-commerce experts, leading industry executives and service providers. They will explore how to make adjustments to the changing clothing market in the context of e-commerce. At the present stage, it is difficult to achieve standardized and unified management in terms of supply, service and logistics of home textile products in the short term. How to ensure the brand and quality of home textile products is a question to be considered when preparing to enter e-commerce and home textile enterprises that have already entered e-commerce. The main purpose is to enhance channel control. If e-commerce continues to grow, of course, it is pleased to see its success, which can be linked to the current self built channels, chain channels as a third channel.

With the promotion of clothing to the countryside in recent years, many garment brand enterprises are expanding their channels in the three or four tier clothing market. The way that clothes are put in is the way for the tide people to dress in a long height. Not only is the effect excellent, but also the tidal smell is worn. The irregular way of insertion is even more novel, and the leather pants of self-cultivation can also add handsome children.

The lack of meticulous and systematic research on a large number of clothing market research, product design with "heart" desire, or feeling, or copying, imitation, lack of the most basic grasp of the clothing market, and the innovative spirit and independent spirit of home textile design, the success of the works are few and far between. At the same time, it is promoting four types of channel construction at the same time: four husband and wife shops in the four level clothing market, self built channels based on exclusive stores, chain channels of the one or two level clothing market mainly based on "chain supermarket", and online platform based on "e-commerce".