Quanzhou Outdoor Fabric Business Hard To Go Northward

< p > "this year's new products, we have launched some heavy outdoor fabrics."

This year, many local fabric manufacturers have made such a sound.

In recent years, the outdoor products of Quanzhou a href= "http://www.91se91.com/news/index_c.asp" > fabric merchants < /a > are mainly light and thin fabrics, and their bright colors and fashionable styles are loved by consumers.

But this year, fabric manufacturers such as Dong Long and wing Gu have gone against the trend and have launched new outdoor fabrics with a heavy sense. These new products are more professional and functional.

Behind the trend of specialization of outdoor fabrics, local fabric suppliers are speeding up the pace of developing the northern market.

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< p > < strong > Professional < a href= "http://www.91se91.com/news/ > > outdoor fabric < /a > rise" /strong > /p >

< p > China's outdoor market from scratch, from a spark to a certain influence, this has gone through a slow development period.

Among them, the outdoor brand of Jinjiang is gradually rising, playing the concept of "Outdoors". The products are mostly pformed into fashion and leisure, and the fabrics needed are mainly fashion, no burden and light burden.

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< p > with the needs of customers, the local fabric industry has also picked up a "light breeze" last year, which has become a hero in the market.

This year, the trend of light weight fabric has not been reduced, but another kind of heavy professional outdoor fabrics products have also appeared in large numbers, and the popularity is not too much.

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< p > in the early days of the outdoor market, many new outdoor brands were pformed from leisure sports to a certain distance from professional outdoor.

Moreover, most consumers do not care much about outdoor a target= "_blank" href= "http://www.91se91.com/" > dress < /a > whether they are professional or not. They pay more attention to the appearance and price of the product.

Therefore, the concept of "Outdoors" can be accepted by consumers, and many outdoor brands are also pursuing outdoor styles in pursuit of fashion and fashion.

But with the gradual development of this market, many local outdoor brands began to enter the northern market.

The north market demands more professional products, so the proportion of professional outdoor a target= "_blank" href= "http://www.91se91.com/" shoes less than /a is now gradually increasing, and the demand for professional outdoor fabrics is also increasing.

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< p > < strong > the opponent is numerous and difficult to advance North > /strong > /p >

"P", driven by the northward advance of outdoor brands, the outdoor fabric is spreading to the heavy feeling trend, which means that local fabric suppliers are accelerating the expansion of the northern market.

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< p > although the northern market has high professional requirements for outdoor fabrics, the market potential is great.

For example, the cost of outdoor fabrics needed in the South may be within 12 yuan per meter, but about 20 yuan per meter in the north.

Some local outdoor brands are now being produced in the north.

We are also indirectly expanding the northern market. We have recently reached a cooperation intention with several Nanjing customers.

We have been observing this market for a long time, but everything is just beginning.

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< p > there are more than one enterprise that intends to vigorously expand the northern market. Longfeng < a target= "_blank" href= "http://www.91se91.com/" > textile "/a", "Yong Gu", "Lian Jie" textile and "Tai Long" are all members of the "North March".

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< p > "for fabric enterprises, autumn and winter products sales are the top priority of the year.

The northern market is fond of cotton fabrics, heavy windbreaker fabrics and high-end outdoor fabrics. These high-end autumn and winter products will bring good benefits to enterprises.

Therefore, we will intensify our efforts to follow up the marketing and service of the northern market.

Although the product category is not the same, but the above enterprises' marketing layout plan coincide.

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< p > although ambitious, but in the north of this relatively unfamiliar away from home, "novice" on the road of Quanzhou fabric enterprises feel the pressure.

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< p > L is the first enterprise to enter the northern market, < a href= "http://www.91se91.com > > Quanzhou enterprise < /a >.

Mr. Lin, head of the company, said that in the four years of deep ploughing, its sales in the northern market had been quite difficult.

"The competition in the north is very fierce. Besides the fabric suppliers in the north, there are also some overseas fabric suppliers.

Customers have many choices, so the bargaining power of suppliers is very low.

There are few so-called old customers. You may still be working with him on this list, but you will be robbed by the low price next time.

The pressure is huge on the strength of the North customers and the eyeing of competitors.

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Under the great pressure of P, F, an outdoor fabric manufacturer, decided to close the Beijing office this year.

It is reported that the office has been established for two years without any achievements.

The management analysis and conclusion of the company is different from that of the local private economy. The northern market is mainly state-owned economy, and the economic environment is easy to cause the southern enterprises to feel uncomfortable. "When developing the northern market, the enterprises need to do a full range of inspection work, and the local cultural differences will test the comprehensive strength of the local enterprises."

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< p > "the market demand is large, but enterprises need to keep close to understand the market demand, combine their own advantages, increase R & D and investment in new products, and expand the market segments.

The project "northward" requires enterprises to increase their efforts to do so.

< a href= "http://www.91se91.com > > Quanzhou fabric > /a > merchants have indicated.

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