World Luxury Brand GUCCI Sues Suda Women'S Shoes Infringement

The women's shoes of Italy were printed on the "GG" sign of Gucci group in Italy, and placed in the first Pudong shop.

Yesterday morning, the people's Court of Pudong New Area issued a verdict on the first instance. Jiangsu's Senta company and the first eight hundred partners immediately stopped the infringement. Among them, the company should compensate Gucci for economic losses of 180 thousand yuan.

GG brand Gucci is a world-renowned luxury brand. Since 1961, the "GG" trademark has been used. So far, all kinds of luggage and footwear products have been printed with "GG" trademark.

"The ladies' sandals authorized to use the" GG "brand are priced at 3690 yuan in Beijing Hualian Xinguang department store.

Gucci's agent said in court, but in August 2006, Gucci found that in Pudong's first eight hundred shopping mall, women's sandals with "GG" trademark appeared. "This shoe is made by Jiangsu Sunda Group Co., Ltd., which sells for only 187 yuan."

Gucci believes that the actions of the company and the first eight hundred partners are easy to mislead the public and infringe the trademark rights of Gucci, so they are required to stop the infringement immediately and jointly compensate for the economic losses of over 61 yuan.

Sunda election material has a fault, and the company has argued that the sandal logo is clearly marked on the women's sandals, and the corporate name and graphic logo of the company are clearly marked on the shoebox, and it is sold in the Sunda counter, which does not cause consumers to misunderstand. "The GG's figure on women's shoes is not a trademark, nor is it a pattern attached to goods or packaging. It's just a pattern symbol on the shoe's interlining."

But after hearing the trial, the court held that the "GG" trademark has become a high-end brand in clothing, shoes, leather products and other fields. The company used the "GG" figure on women's sandals, and consumers might mistakenly think that Sanda and Gucci jointly launched the women's shoes, or mistakenly thought that the production and sale behavior of Sunda was approved by Gucci. "Sunda company has the duty of care for the well-known registered trademarks in the industry, and the company has faults in choosing the interlining of this kind of shoes."

At the same time, the court held that there was no evidence that the first eight hundred companion knew the infringement of women's shoes in the sale, so there was no fault and no liability for compensation, but the sale of women's shoes should be stopped immediately.