Spain'S Chinese Clothing Industry Focuses On Quality Development And Low Price Strategy.

< p > according to the Spanish media, the "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "shop, which is operated by Western Chinese businessmen, has become a beautiful landscape in the Valleca area of Madrid.

Cheap and inferior is no longer the only label to comment on the characteristics of Chinese commercial ports. The dazzling products, bright and fashionable styles and considerate professional services enable Chinese businessmen to gain a foothold in a foreign country with a completely new look.

< /p >

< p > < strong > focus on quality development, < /strong > < /p >

< p > in recent years, Spain's economic situation is sluggish, the purchasing power of residents has declined, and the market performance is weak.

The price advantage that Chinese traders once relied on is no longer obvious. More and more Chinese businessmen are beginning to realize that low price tactics are not a long way to go. Bringing in professionals, standardizing business practices and developing brand effect is the permanent solution for maintaining evergreen enterprises.

< /p >

< p > this change starts with clothing sales.

According to Chinese media reports, Chinese businessmen who run high priced and high-end clothing are now majority.

Apart from a small number of garments imported from China, the rest of these shops are directly produced in Italy.

< /p >

At the same time, Chinese businessmen are also painstaking at the outer packaging of the shops. P

Over the past two years, the newly opened Chinese clothing store in Spain has paid a lot of money in decoration and purchase, hoping to change the stereotype of Chinese clothing shops through decoration design.

In addition, shopkeepers also thought of hiring Spanish salesmen to expand their target consumers.

< /p >

After more than a decade of exploration, the clothing industry has become one of the important pillars of the western Chinese economic circle, and has also provided many employment opportunities for the local residents. P

< /p >

< p > < strong > low price strategy is difficult to continue < /strong > < /p >

More than 10 years ago, Chinese businessmen crossed the ocean to Europe and excavated the blue ocean of overseas garment industry. P

According to foreign media reports, when Chinese clothing was first introduced into Europe, the style was monotonous and full of strong local flavor.

Every window in the shop is a uniform product with no regard for beauty and style.

< /p >

< p > Italy is the first stop for Chinese businessmen to land and land.

According to the national observation statistics report, the import of Florence's Chinese community, the platto Industrial Zone, has increased 30 times in 10 years, of which apparel products occupy the majority.

These garments have been sold in Europe through simple "OEM" processing at a low price, while Spanish Chinese clothing stores are among the main beneficiaries.

< /p >

Although the western merchants in China are winning the price war on the basis of their unique purchase channels, prices are only one of the factors that affect the sales of clothing. Businessmen soon find that the old fashioned style can not keep up with the fashion in Europe, and the narrower sales and quality clothing are the right way to develop P.

< /p >

< p > < strong > blindly imitate no way out < /strong > < /p >.

"P", from the single development mode of price war to the repositioning of focused quality nowadays, western merchants have embarked on a healthier path of development, but the current industrial situation is not perfect. Vicious imitation and duplication are a major obstacle to its healthy development.

< /p >

< p > a Spanish a target= "_blank" href= http://www.91se91.com/ "designer" /a, who worked in the Chinese luggage and bags company, revealed that she had never been designed by the director for any one and a half years while she was working in the company.

Because the promotion of new products requires a lot of time, energy and money, and can not guarantee revenue, but imitation of big cards is less investment and quick action.

< /p >

< p > it is understandable to draw lessons from excellent brands, but the mentality of quick success and instant benefit has made some Chinese businessmen blindly copy without thinking and innovation, and gradually enter the predicament of self constraint.

According to Spanish media reports, in 2011, there appeared a clothing store with ZAIRA signboards on a busy street in Madrid. The style of "a target=" _blank "href=" http://www.91se91.com/ "clothes" /a "is even very close to ZARA, but the price is even cheaper.

< /p >

"P" frequent counterfeiting events seriously affected the credibility of Chinese businessmen. Last year, Spain's international a target= "_blank" href= "http://www.91se91.com/" fashion show /a, "some Spanish local exhibitors were very alert to Chinese faces, because they wanted to prevent Chinese businessmen from disguised as customers, plagiarizing fashion design.

< /p >

In order to achieve rapid self renewal, P will lose the respect and trust both inside and outside the industry.

The promotion of service quality is not a matter of a single day. Steadfast, diligent, intensive farming and positive innovation are the shortcuts for Western businessmen to realize their golden dreams.

< /p >