Inspiration From Downstream Enterprises To Fabric Enterprises

< p > guest appearance < /p >.

< p > downstream voice < /p >

< p > < strong > what is needed < /strong > < /p >

In the spring and summer products, Lining usually uses a href= "http://www.91se91.com" > fast drying, anti UV, cool and so on, and functional fabric < /a > P.

The amount of knitted fabric occupied by white-collar workers now accounts for over 60%.

Mark Ed Faye basically chooses "a href=" http://www.91se91.com "domestic fabric < /a >.

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< p > Liu Rui < /p >.

Lining P usually uses functional fabrics such as quick drying, anti UV and cool. The appearance of products is also very important.

The functional fabrics we are focusing on now are generally intelligent, compound and lightweight.

At present, the development direction of functional fabrics is: first, the combination of functions; and two, the upgrading of functional indicators.

For example, the same is the development of unidirectional wet fabric, now the index coefficient is much higher than before.

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< p > Fu Kui < /p >.

< p > white-collar workers currently account for more than 60% of the "a" href= "http://www.91se91.com" knitted fabric < /a >, which covers a wide range of applications, such as sweaters, indoor wear, jeans, dresses, coats and so on.

The current domestic fabrics, whether texture, touch or color, have been greatly improved.

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< p > Qu Chuang < /p >.

Mark Ed Faye P basically selects domestic fabrics. Through contact with domestic fabric enterprises, he also sees their strength in development, especially some basic types of fabrics, such as 100% polyester Imitation cotton, wool, linen, cotton and other natural fiber blends, which are doing quite well. If we want to talk about innovation ability, of course, there is still room for improvement.

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< p > < strong > value what < /strong > < /p >

< p > for Lining brand, more emphasis will be placed on the choice of new technology and new raw materials.

White-collar workers attach great importance to environmental protection and functionality.

Mark Ed Faye is concerned about the high technology content of fabrics, such as the blending of different materials, which can achieve some special cloth effect.

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< p > Liu Rui < /p >.

< p > > a href= "http://www.91se91.com" > fabric innovation < /a > can be realized from many ways: new technology, new raw materials, new auxiliaries, new process equipment and so on.

How to choose an enterprise is actually a commercialized decision, which is related to brand positioning and cost considerations.

For the Lining brand, we will focus more on the choice of new technology and new raw materials.

Elastic woven fabrics will become the focus of future sports brand.

In the past, the structure of woven fabrics decided the lack of elasticity. Now, new fibers and technology have been used to bring elastic effect to woven fabrics.

The knitted fabrics, which have been attached to membrane, retain the scalability of knitted fabrics, and add additional protection and functionality. They are windproof, breathable, wet and wear resistant. This kind of knitted fabric is more suitable for the design of outdoor coats, which is a major breakthrough and trend in the future.

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< p > Fu Kui < /p >.

< p > white collar attaches great importance to environmental protection and functionality in fabric selection.

< a href= "http://www.91se91.com/news/" > fabric supplier < /a > provide fabric for us, we must provide product environmental testing at the same time. Besides, we will not easily replace suppliers with better cooperation.

Working hard on comfort is the product development direction of white-collar workers in recent two years. In terms of specific fabric functions, we will pay more attention to wrinkle resistance, elasticity and so on.

Of course, the surface texture and fabric structure of fabrics are also the focus of our consideration.

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< p > Qu Chuang < /p >.

< p > can impress my fabric. Generally speaking, the content of science and technology should be relatively high. For example, the blending of different materials can achieve some special cloth effect.

Recently, I saw a woolen fabric with coarse yarn, strong twist, and loose tissue structure, showing a natural wrinkle effect.

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< p > < strong > headache > < /strong > < /p >

< p > standard lag is a problem.

The headache is still inconsistent with the test standards.

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< p > Liu Rui < /p >.

< p > standard lag is a problem.

The standards currently adopted include enterprise standards, national standards and international standards.

The standard is relatively long from establishment to implementation.

But in recent two or three years, the industry has done a lot of standard complemental work, and the most basic functional standards have been established.

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< p > Fu Kui < /p >.

< p > headache is still inconsistent with test standards.

Domestic standards do not conform well with international standards in some respects. For example, in domestic fabrics, dry cleaning and water washing must meet one standard. However, foreign customers only require dry cleaning and no water washing, but the products we export must still meet certain water washing standards. If they fail to meet the requirements, they will not be listed for sale in China.

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< p > how to develop < /p >

< p > industry university research is a way for Lining to develop cutting-edge and own original technology.

The white collar's < a href= "http://www.91se91.com/news/ > fabric purchase < /a > is the two season of a year, and the time is usually after the end of the PV exhibition.

Mark Ed Faye and many domestic textile enterprises have established long-term cooperation to jointly develop new products.

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< p > Liu Rui < /p >.

< p > industry university research is a way for Lining to develop cutting-edge and own original technology.

On the one hand, enterprises choose to cooperate with colleges and universities in developing their commercial value. On the other hand, they also show the technological R & D ability of enterprises.

At present, Lining has established long-term cooperation with Donghua University, Beijing a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > College, Beijing Sport University, Hong Kong Polytech University and other institutions.

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< p > Fu Kui < /p >.

< p > white-collar fabric procurement is the two quarter of a year, and the time is usually after the PV exhibition.

White collar's main suppliers of foreign fabrics usually go to the PV exhibition first. At the end of the exhibition, they will come to China to meet us and bring them products specially designed for white-collar workers. If we choose a piece of fabric, it will not be more than 40 days from the next order to fabric finished products to the designated factory of white collar.

Besides, white-collar workers like to try new ideas and new concepts, and we attach great importance to customer feedback. If a new product is put on the market, customers will like us to further develop it. These sales information will be sent back to the relevant departments in real time through the ERP system developed by the enterprise itself.

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< p > Qu Chuang < /p >.

< p > Mark Ed Faye most of the fabrics will be made in China. We have established long-term cooperation with many domestic fabric enterprises to jointly develop new products.

As a downstream terminal enterprise, we will link customer development and other development information timely to fabric suppliers. At present, this mode is very good.

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< p > < strong > how to popularize < /strong > < /p >

< p > Lining and white-collar workers usually sell products with special selling points on the tag, or through the training of shopping guide, tell consumers through them.

Mark Ed Faye thinks that the creation of storefront atmosphere is very important.

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< p > Liu Rui < /p >.

< p > in order for new products to enter the market smoothly, enterprises will train dealers and salesmen to inform consumers about the performance of new products.

For special function products, we will mark or hang labels on clothing, and promote and publicize them in the store through posters.

Lining chose to use functional products as a carrier, through product experience, to enhance consumer awareness of brand, and cultivate consumer loyalty to the brand.

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< p > Fu Kui < /p >.

< p > from what we have learned, white-collar consumers are very concerned about environmental protection, and they are also willing to buy environmentally friendly products.

We chose a pure cashmere dyed fabric, only white, grey and camel, and the market reaction was very good.

For this type of products with special selling points, we usually mark them on the tag, or through the training of guide shopping, we tell consumers through them.

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< p > Qu Chuang < /p >.

< p > domestic menswear brand, good a target= "_blank" href= "http://www.91se91.com/", designer /a, and a large customer base. In fact, the professional degree of clothing brand has been initially formed, but there is still a process of development.

Today's clothing marketing depends not only on products, but also on whether the brand can attract consumers, and what is more important is the idea conveyed by the brand. Therefore, we have not only made great efforts in designing clothing, but also in creating a storefront atmosphere.

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< p > < strong > to < /strong > a href= "http://www.91se91.com/news/" > strong > fabric enterprise < /strong > /a > strong > what is "/strong >"

< p > as a Menswear brand, the fabric valued by Mark Ed Faye must be practical, fashionable and scientific in order to achieve uniform fabric.

Imitation is not a copy. Imitation is actually a way of innovation. By drawing on the concept of new functions, the fabric will have a better breakthrough.

The biggest advantage of domestic fabrics is the price, and the disadvantage of domestic fabrics is that the overall fabric design and development capabilities still need to be improved. It is worth affirming that some domestic enterprises' R & D focus and innovation have even surpassed many foreign counterparts, and we have also established cooperation with them.

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< p > Qu Chuang < /p >.

< p > < < a href= > http://www.91se91.com/news/ > > men's wear brand > /a >, the fabric that we value must be a uniform fabric of practicality, fashion and science and technology. Although some fabrics have high technology content, they neglect the needs and practicality of downstream.

Only by studying the needs and practicability of garment enterprises can the fabric enterprises find business opportunities.

Usually the clothing brand pays attention to the comprehensive quality of the fabric, pays attention to the selling points and marketing strategies of the goods, while the fabric design pays more attention to the process technology. < a target= "_blank" href= "http://www.91se91.com/" > the dress designer < /a > and the fabric designer should communicate and guide each other more frequently, so as to achieve a win-win situation.

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< p > Liu Rui < /p >.

< p > imitation is not a copy. Imitation is actually a way of innovation. By drawing on the concept of new function, the fabric will have a better breakthrough.

The fabric industry should cooperate with other industries to improve the development and improvement of functions.

Specifically, if we combine the functions of fiber, printing and finishing, we will greatly enrich the connotation of products and enhance the expressive power of fabrics.

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< p > Fu Kui < /p >.

The biggest advantage of < p > a href= "http://www.91se91.com/news/" > domestic fabric > /a > is the price. White-collar workers often use cashmere fabrics. The domestic cashmere products are of the same level as the international level, but the prices are relatively low, so our cashmere sourcing is mainly in the country.

The disadvantage of domestic fabrics is that the overall fabric design and development capabilities still need to be improved, rather, the conversion ability is relatively weak, and the ability to digest and absorb the international trend and consumer demand is relatively poor.

It is worth affirming that the focus and innovation of some domestic enterprises in R & D has even surpassed many foreign counterparts, and we have also established cooperation with them.

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< p > < strong > reporter's notes < /strong > < /p >.

< p > in a recent industry event, the reporter saw the representative of the representative men's clothing, women's wear and sportswear brand in China. So he seized the opportunity to ask them about the actual purchasing demand, hoping to find pertinent product development information for the domestic fabric enterprises, so that they could have a better understanding of what the downstream customers needed, what they valued, what they had headache, and how to develop and popularize them. I believe their views would bring some inspiration to domestic fabric enterprises.

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From the perspective of downstream garment enterprises, they often encounter some problems in the process of < a href= "http://www.91se91.com/news/" > purchasing fabric > /a > P. Among them, domestic and foreign standards are inconsistent, and the standards of fabric and clothing are inconsistent.

In addition, the domestic fabric enterprises are too simplistic in the way of introducing products, and the quantity is not quality. Often, good products are also submerged, resulting in the degradation of the overall image of the products.

Finally, the stability of product quality is a long-standing problem in most fabric enterprises.

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The existence of standard < p > can not be changed solely by the strength of the enterprise. However, there are many problems raised by downstream garment enterprises. Fabric enterprises can be evade by their own efforts.

For example, we should re establish the concept of product innovation, enhance the competitiveness of independent development of enterprises, pay attention to the development of product sense of value, increase the added value of products, try to find out the way of thinking with the market demand, and recommend according to the characteristics of customers' needs; consider the cooperative development of the upper and lower enterprises, improve the comprehensive ability of research and development, ensure the stability of quality, enhance the integrity of enterprises, change the presentation way of products, and communicate with them in a language that is easy for downstream customers to understand.

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