Garment Enterprises Should Strengthen Emotional Communication With Post-90S

< p > 90, after paying attention to personality and personal aesthetics, their demands for emotional and boasting of < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > are far greater than that of clothing.

In order to incorporate the younger generation of 90 people into the consumer group of Shu Lang, Shu Lang launched GOGIRL little Shu dress, brand positioning in 18~28 years old young group.

In terms of the design strength, GOGIRL has launched a young group, combined with the introduction of France, Italy a target= "_blank" href= "http://www.91se91.com/", designer /a, and launched a high value-added product with the influence and market competitiveness to meet the needs of the domestic post-90's clothing market.

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< p > in the store display planning, GOGIRL displays on the display mostly with the gesture and dancing patterns, creating a lively, lively, life oriented scene to attract young people to shop.

In publicity and planning, whether from GOGIRL's VI graphic design or in store activities and hard publicity, GOGIRL focuses on innovation in product creativity and absorbs the tactile and visual field of international fashion trends. For example, in the 2013 summer wear product plan, GOGIRL and young girls together carry out summer trips, and then come to India, the southern countryside of France, and Miami.

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After P > 90, groups like to try new things, bring new ideas to innovation and change for enterprises. Enterprises should strive to strengthen their emotional exchanges and communication with the post-90s from fashion, personality, fashion and self-worth, and introduce more products suitable for this group, so that they can get more emotional satisfaction and recognition.

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< p > in order to meet the needs of online shopping of post-90s consumers, Shu Lang flagship store settled in Taobao mall in 2009, and officially entered the electricity supplier. Following that, its two major brands, such as Mei Teng, GOGIRL and other brands, opened up one after another, and opened up the online sales market in various online channels such as Jingdong mall and Wangfujing online shopping mall. At present, sales of sulang online brand have made outstanding achievements, and have now become the new backbone and economic growth point of the company's performance.

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The official flagship store of "P > GOGIRL brand online mall opens. This also marks the opening of the dual channel operation era under the online and offline channels. In the future, it will integrate all kinds of resources such as plane, 3D, photography, planning, special sale, and so on. It will tighten up the online and offline closely, and open up the marketing era of all directions.

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