Growth In Both Overall Sales And Number Of Stores Has Slowed Down The Top 100 Retailers.

< p > China Chain Association recently released the "2012 China chain 100 strong" survey report.

The report shows that last year, the total number of chain top 100 sales increased by 10.8%, the slowest year in recent years, and the number of stores increased by 8%, the slowest year since the launch of the 100 strong statistics.

< /p >

< p > detailed analysis of the list, although the ranking is similar to last year, but behind the "two slowest", it indicates a new round of adjustment and pformation of the ever expanding chain of retail industry.

< /p >

< p > opening shop speed is not up to closing shop pace < /p >

Since P 2000, the average annual sales growth of chain top 100 enterprises has increased by more than 25%, but the growth rate has slowed down in the past two years.

< /p >

In the list of P, Suning ranked first in the sales volume of 124 billion yuan.

However, the obvious contrast with the rapid expansion in recent years is that since last year, Suning quietly accelerated the pace of closing stores.

According to the data disclosed, in the first three quarters of last year, Suning replaced and closed 35 stores, 39 stores and 59 stores respectively, while the number of newly opened stores was 26, 53 and 37 in the same period last year.

< /p >

Last year, the third ranking Gome reported a 20% year-on-year decline in sales revenue, a total loss of 597 million yuan, 107 new stores, and 137 closure of P.

< /p >

"P >" all along, China's chain industry, especially the home appliance chain industry, is walking the "horse race enclosure" extensive development mode.

By opening shop crazily, chain enterprises take the advantage in the game with suppliers, and support their own development by collecting entry fees and extending payment cycles.

And with the strong rise of the power of e-commerce, the decline of its traditional stores revenue, this mode is difficult to continue.

Lu Renbo, Deputy Secretary General of China Electronic Commerce Association, said.

< /p >

< p > as mentioned in the survey report, nearly half of the chain's top 100% profit growth is between 0-5%, and enterprises with negative profits or losses in profits are obviously higher than those in previous years.

This is because last year the chain industry was faced with the problem of rising rent and labor costs.

The period from 2002 to 2005 is the fastest time for businesses to open stores. Some of the stores have 10 years' lease. The two years have expired and the cost of rent has doubled.

< /p >

< p > when the shop sells the fuel, salt and oil, < /p >.

< p > in addition to rising costs, the biggest enemy of traditional chain stores is from online providers.

< /p >

< p > look at the list of online shopping of Ms. Lee for nearly 3 years. It is not difficult to find that the category of her online shopping has expanded from the original < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a >, books to "a target=" _blank "href=" "href=" > shoes > package, household appliances, daily necessities and even imported milk.

< /p >

< p > by the end of March this year, online supermarket "No. 1" announced its entry into the fresh area.

Fresh food has always been a field that electricity providers dare not touch, and is considered to be the last straw for traditional retailers to fight against electricity providers.

But severe facts show that online retailing is constantly squeezing the market share of physical retail.

< /p >

< p > "18% of Chinese families bought fast moving consumer goods online the year before last, and this number increased to 25% last year.

In Beijing, Shanghai and Guangzhou, 40% of households buy fast-moving consumer goods such as rice and oil online.

How big is this impact on physical channels?

Yu Jian, general manager of China Kantar Worldpanel, a consumer research company, said.

The company daily tests the purchase of 40 thousand household consumer goods in China Daily.

< /p >

Zhang Weifu, Professor of Nanjing University of Finances and Economics, said that the most important feature of the Internet consumption era is the rise of SOLOMO consumer groups. P

This is a social consumer group.

With the help of the Internet, consumers who have never known each other for a long distance can share their shopping experience and evaluate the quality of goods.

This means that it is no longer easy for merchants to fudge consumers.

< /p >

< p > expand the "shopping basket", offline stores change "/p".

< p > April 23rd, Yonghui supermarket from Fujian Province announced to enter the Jiangsu market and set up a wholly-owned subsidiary in Nanjing Qixia district.

On the top 100 list, Yonghui supermarket is the thirteenth fastest growing enterprise.

In the field of selling, the number of direct outlets has exceeded Carrefour, WAL-MART and Da Yun FA for two consecutive years, catching up with Huarun.

The company executives said that the proportion of fresh food in its stores is as high as 50%, and the location of fresh supermarkets has become an effective way to fight against competition. "Every new area, fresh products can capture consumers within 1 to 3 months."

< /p >

Li Ling, senior director of WAL-MART China Affairs, said that the frequency of consumer shopping is getting lower and lower, but the single consumption quota is gradually increasing. "Expanding the shopping basket" to meet these changing consumer demands means increasing the content of logistics system, distribution center and content of science and technology services, said P.

In the United States, WAL-MART, consumers directly through the phone to brush, shopping is completed, there is no need to line up checkout.

Such shopping experience may soon come to the Chinese market.

< /p >

< p > "when your opponent is using a sniper rifle, it is dangerous for you to use bows and arrows."

"The chain enterprises represented by Suning and Gome are thinking and changing in order to inject vitality into themselves," said Yu Jie, a longtime strategic partner and retail chain expert consultant.

Apart from pushing the online business, Suning is upgrading its offline stores.

The Expo superstore, a new generation retail store in Suning, is striving for online and offline integration.

< /p >

< p > Jiangsu local supermarket Suguo, this year focuses on developing Hubei market.

Su Guo people said that the Nanjing model will be fully cloned to strengthen penetration of outlets in Hefei, Wuhan and other provincial capitals and central cities.

At the same time, in order to satisfy consumers' increasingly "Diao" taste, Su Guo increased the proportion of imported food.

There are more than 2000 single products imported from Suguo, and the Ivy League counters are being set up. Sales of imported food are increasing year by year with an increase of 50%.

< /p >

Nowadays, the changes in the mode of payment and service delivery have spawned various retail types, but the essence of retailing remains unchanged. P

"In a few years, the boundaries of electricity suppliers and shop operators will become increasingly blurred, and retail industry will eventually have to return to the essence of retail: consumer services."

Said Yu Jie Qi.

< /p >