Analysis Of The Problem Of Zipper Industry In China

After China's accession to the WTO (WTO), Zipper industry Faced with rare opportunities for development, it is mainly manifested in:

1, ten years of steady development and two years of excessive expansion. From the early 90s, China's private zipper enterprises gradually developed and expanded, especially in the late 90s. However, over the past two years, due to the excessive expansion of the industry, production and marketing have been disconnected, and supply exceeds demand. Therefore, it is imperative to readjust the industry structure. After China's accession to the WTO, the whole industry will take the WTO entry as an opportunity to accelerate the pace of innovation, strive to integrate the international operation mechanism, enter the role as soon as possible, adjust its respective development direction and industrial structure, and strive to develop steadily. This will be a major task facing the zipper industry.

2, quality awareness and brand awareness are stronger. The entry into WTO means that we will encounter fierce competition from the world's zippers. This competition is not temporary, but long-term and even cruel. The only thing that will remain undefeated is to improve the quality of products and strive to build a zipper brand. Therefore, various zipper enterprises have organized various learning classes and training courses. They have really improved their quality consciousness in terms of ideology and management, some have invited experts to teach, and some enterprises have run zipper schools themselves, so as to train zipper talents. Some have actively introduced into the ISO9000 quality management system, especially after many years of efforts by Fujian Xun Xing group. At last, we have created the first well-known brand "SBS" in zipper industry in China, so that everyone can learn to have models and catch up with goals. Last year alone, more than 10 enterprises in the whole industry got ISO9000 certification, and more than 40 enterprises registered trademarks.

3, strengthen industry management, and build a good faith project. Whole country Zipper world It has formulated the regulations of the zipper Association of China, the internal flow of talents in China Zipper Association, and the code of self-discipline of the zipper enterprises in China, and other zipper industry organizations in other provinces and regions have also drawn up the regulations of the zipper industry, and has received a positive response from the majority of members. Efforts have been made to create an enterprise culture atmosphere that stresses credit and quality, and has been notified internally to avoid bad faith such as bad faith, malicious arrears of payment and so on, so that members can suffer more losses. Therefore, economic disputes have been significantly reduced, product sales have been promising, inventories have declined significantly, and the cost of products has dropped down.

4, to assess the situation and strengthen the construction of the legal system has become a conscious action in the whole industry. After joining the WTO, it will help to improve our market environment and create an internationally common legal operation environment for us, and everything should be handled according to the rules of international trade. Therefore, only by familiarity with and mastering these rules of the game can we be able to handle the WTO smoothly and be able to control the market. In the form of sending learning materials, organizing legal lectures and special training, all localities organize learning about basic knowledge of WTO, including contract law, trademark law, patent law, etc., and set off a learning craze in the industry to safeguard their legitimate rights and interests.

5, strive to develop two markets at home and abroad. Since last year, the global economy has continued to be in a state of weakness, and sales indices have generally declined. This also has a negative impact on the zipper industry, but the whole industry is still in development. clothing Bag, shoes The leading export industries such as caps are good. These industries are closely related to zippers. There is a big increase in direct and indirect export zippers. It can be said that the whole zipper market is both win inside and outside, and at present, the impact of "WTO entry" is not great, and there is room for development.

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Several issues worth worrying and warning

Faced with the great potential of China's development after joining the WTO, we can say that opportunities and challenges coexist. There are unlimited opportunities in the challenges. As long as we further emancipate our minds, take advantage of our advantages and avoid disadvantages, take the initiative to participate in competition and make full use of two domestic and international resources and two markets, our zipper industry will definitely create new brilliance and create new achievements. But we must also have a sense of crisis and urgency.

The main problems we face are:

1. Zipper industry Where can the comparative advantage last? Since the reform and opening up to the outside world, the most important development segment of the zipper has opened up to the outside world. With the introduction of capital, equipment, technology and management, the zipper has grown and increased by about 15% every year. Now it has become a large zipper production country. As a labor-intensive manufacturing industry, zippers have low added value. Zippers are labor-intensive industries, benefiting from the comparative advantage of low labor costs in China. But in the face of economic globalization, economic development has no national boundaries. Our comparative advantage can last for a period of time, but how long it will last is worth our consideration.

Taiwan zipper industry started early, but relatively high labor costs, with the opening up of the mainland, Taiwan compatriots to transfer their zipper industry to the mainland to find room for development is a wise move, but also led to the development of the mainland zipper. Since the beginning of reform and opening up, especially after joining the WTO, some multinational corporations have transferred processing centers to China to set up bases. Thus, in some areas, labor resources are also tense and scarce. In order to survive and develop, enterprises must choose to relocate. This will have to be transferred. Some developing and underdeveloped peripheral countries have become our strong competitors. Therefore, we must shift from labor advantage to quality and price competitive advantage to get rid of difficulties.

2, poor quality and brand awareness. We must be sober to see that although our country has been ahead of the zipper country, it still has a great gap from the zipper power. It is our top priority to make a big industry and become a strong enterprise.

The more than 2000 zipper enterprises in the whole country only have a "SBS" well-known trademark created by Fujian xunxing group company, which is very different from our large zipper country. It can be seen that quality consciousness and brand awareness are quite inadequate, and fake and shoddy products are full.

3, innovation and development capacity is not strong, imitation. At present, the whole zipper industry innovation can not keep up with the trend of the times and people's material civilization requirements, and there are not many new products, new styles, and new materials. And patent technology and products are not consciously aware of the application for patent protection. They are always being imitated by others and infringing intellectual property rights. Intellectual property patents are the capital of competition and the lifeline of enterprises. We need to improve enterprises' awareness of patent application while technological innovation. If not, we will lose the potential and opportunity of competition.

At present, especially in the forefront of the development and application of nanotechnology, the development and utilization of other fields are more important. The industrialization of nanotechnology is still in the initial stage of development in our country, but the magic of nanotechnology makes it significant for the future industrial development, and nanotechnology breeds great business opportunities. Therefore, the research and development of nano zipper has great attraction. However, the industrialization of nanotechnology has great investment risks, which poses a severe test to the capital market of our zipper industry.

4, blindly expand the scale of operation. Many people are serious about scale and efficiency, especially in fierce market competition and price wars. This view is one-sided.

First of all, output is not equal to quality. Second good quality can only be good, otherwise more unqualified products or inferior products will be left behind, which will become a backlog of storehouses. If we take advantage of capital turnover, if we use low price dumping, the most likely is to disrupt the normal order of the market, and entrap customers and consumers.

On the other hand, the expansion of scale must have a gradual way to match with capital, technology, management, talent, market and so on.

At present, some blindly pursue big and complete, and do not start from their own advantages and reality, so as to carry out the so-called matching one stop. At the same time, we must soberly see that the zipper products are supporting roles. We should act according to the eyes of the relevant clothing, bags and other industries. We must face up to the demand of the society. In addition, the international economy has been in a depressed state in recent years. The prospect is also not optimistic. The global economy as a whole is lower than the original forecast. This is also worthy of our vigilance. We should be prepared mentally and actively adopt the strategy of adjusting the industrial structure.

5, price war and arrears of payment hindered the healthy development of the industry. Throughout the zipper market, the competition is getting hotter and hotter. The price war among them is a dangerous signal. Some manufacturers do not enhance their competitiveness from product quality and fancy varieties. Instead, they use unfair means to seriously disrupt the normal order of the market. In such a disorderly competition, the profits of the enterprises are rather thin, and some customers maliciously default on their loans. Some are less than a few months, half a year, and some are long for a year. The new "triangle debts" generally appear and seriously restrict the healthy development of the whole industry.