Leather Dealers Conference: Officially Issued The "Leather Logo And Eco Leather Cooperation Alliance"

By China Leatherwear Organized by the association, the 2013 annual conference of dermis signs and the national leather and fur products distributors conference jointly organized by Guangdong Leather Association and Beijing leather magazine Co., Ltd. was held in Guangzhou in May 26th. The theme of the conference is "production and marketing to win the future together". Wang Shicheng, vice chairman of China Light Industry Federation, related leaders of the Ministry of industry and commerce, trademark bureau, local leather industry association, national leather related inspection unit, relevant institutions, leather label enterprises, ecological leather enterprises and representatives of leather and fur products distributors all over the country, as well as news media reporters, attended more than 500 people.

　　 1. The leaders of the conference are very sure of the real leather logo.

At the meeting, the director of the China Light Industry Federation Wang Shicheng, vice director of the China Light Industry Federation, director of the Department of consumer goods of the Ministry of industry and commerce, and director of the Trademark Office of the State Administration for Industry and commerce, Zhang Ping, deputy director, made important speeches respectively.

In the speech, vice president Wang Shicheng pointed out that the implementation of the dermis logo has played an important role in regulating the market and promoting the development of the independent brand of the leather industry in the past nineteen years, and is the brand name of the leather industry. He stressed that in the face of the current severe domestic and international situation, we should continue to strengthen the work of the leather logo so as to ensure the healthy and sustainable development of the brand.

In the period of 12th Five-Year, expanding domestic demand is the strategic base of China's economic development. Xie Lian, director of the consumer goods division of the Ministry of industry and commerce, said in his speech that over the past 19 years, the leather logo has been constantly innovating and innovating to meet the market demand. Over the years, it has been widely recognized by the society, industry and consumers in terms of quality, integrity, fashion and service. It has effectively standardized the leather market and has greatly met the needs of the society.

Zhang Ping, deputy director of the Trademark Office of the State Administration for Industry and commerce, also fully affirmed the work of the real leather logo in her speech. She pointed out that nowadays, consumers have a strong tendency to identify cards. The leather industry is a brand centered and intellectual property centered industry. As China's first certification trademark, the real leather logo plays an important role in brand building, and has become a model and platform for domestic leather enterprises to carry out self-discipline to cultivate industry brands.

　 Two. The leather industry has maintained overall growth in 2012, and the leather logo is an important supporting force.

During the meeting, the chairman of China Leather Association made a welcome speech and introduced the economic performance of leather industry in 2012 and 2013 1-2. In 2012, the leather industry basically achieved stable operation, but the growth rate dropped and the downward pressure increased. Data show that in 2012, the whole country regulated leather, fur and products. shoes The industry completed industrial output value of 10556 billion yuan in the whole year, an increase of 14.01% over the same period last year, and the growth rate dropped 11 percentage points.

As an excellent group in leather industry, the leather label enterprise is an important supporting force for the development of leather industry. At the meeting, Chen Zhanguang, Deputy Secretary General of the China Leather Association, introduced the economic performance of the leather label enterprises. In 2012, the average gross assets of the leather label enterprises increased by 12.19% over the previous year, 3.14 times the average assets of the enterprises, and the average sales revenue increased by 2.37% over the previous year, 1.9 times the average output value of the enterprises. The average profit increased by 10.21% over the previous year, which is 2.5 times the average profit of the industry.

　　 Three, officially released the establishment of the "leather logo and ecological leather cooperation alliance"

In order to further implement the eighteen guiding principles of "developing low carbon, circular economy and building ecological civilization", we should realize the grand goal of building "beautiful China" and further implement the requirements of brand promotion in the "12th Five-Year" planning guidance of leather industry. At the meeting, vice chairman Wang Shicheng announced that the "leather logo and ecological leather cooperation alliance" was formally established, and the leaders of the meeting gave the board to the Executive Committee of the Federation.

The cooperation alliance is the continuation of the "leather environmental protection, the use of ecological leather, the promotion of national brand". All enterprises that have obtained the qualification of "genuine leather logo" and "genuine leather logo ecological leather" are all cooperative alliance units.

The China Leather Association aims to build a good platform for the strategic cooperation and win-win situation of the upstream and downstream excellent enterprises through the establishment of the cooperative alliance. It aims at highlighting the eco-environmental value of our own brand in the leather industry, enhancing the endogenous vitality and motivation of the industry development, promoting the collaborative development of the quality, brand and environmental protection of leather industry, promoting the transformation and upgrading of the industry, creating a chain of green ecological leather industry, guiding the industry to develop towards green, low-carbon and environmental protection, speeding up the construction of ecological civilization in the leather industry, and promoting the realization of the goal of "beautiful China".

The establishment of the cooperation alliance marks the cooperation and linkage between the upstream and downstream industries of China's leather industry, and the work of jointly upgrading the national brand of the industry has entered a new stage of development.

　　 Four, production and marketing docking win-win future

In the face of the current severe domestic and international situation, the China Leather Association and the Asia Pacific media respectively released the "2012 real leather logo brand development report" and the "national distributor survey white paper" at the meeting to help the real leather label enterprises and dealers to dock.

The "2012 leather logo brand development report" is based on the economic data of the leather mark enterprise in 2011-2012, combined with the investigation of the enterprises and the operation data of the whole industry. In 2012, the leather label enterprises continued to take the lead in the industry as the outstanding group in the industry. The economic indicators were better than the average level of the industry. The awareness of environmental protection and social responsibility was significantly enhanced, the average tax amount was significantly improved, more and more enterprises standardized management, and the independent research and development ability of enterprises has also made considerable progress, making great contributions to the smooth operation of the whole industry.

In addition, the report also makes an investigation and analysis of the difficulties encountered in the development of enterprises. In 2012, the dermis logo was faced with many difficulties and challenges. Labor difficulties, material price fluctuations, financing difficulties of small and medium enterprises, and inflationary pressures aggravated the development of enterprises.

The white paper on national distributor survey conducted a targeted investigation and analysis of the market segments of fur leather products, and analyzed the regional distribution, survival environment, overall strength, product structure and business mode of brand dealers. According to the white paper statistics, there are 30052 leather industry dealers in the country, of whom leather shoes account for 39.6%, leather and fur. clothing It accounted for 36.7% and leather products accounted for 23.7%. The release of the white paper has important reference value for the market development of leather industry.

During the same period, the China Leather Association set up a real leather label exhibition area in the second China (Guangzhou) fur leather garment and China (Guangzhou) shoes and Bags Leather Fair.

During the meeting, the China Leather Association also awarded the "dermal award Management Award 2012", "the 2012 dermis logo market contribution award", "the 2012 leather logo new cutting-edge Award" and the "2012 leather logo product best Cooperation Award". In recognition of the outstanding contribution made by the enterprise in the development of leather logo in 2012.