Celebrity Endorsement Is Not Effective. Is Celebrity Endorsement A Good Or Bad Thing?

< p > looking for celebrity endorsements, now seems to have become the "hidden rules" of cabinet enterprises.

If you want to set up an image in the market and create a big brand, you must invite celebrities to speak for you, and the bigger the wrist, the higher the grade. This is the common idea of many cupboard enterprises.

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< p > now that celebrity endorsement has become a fashion, is it really good or bad for celebrity endorsements? < /p >

< p > < strong > the effect of celebrity endorsement is different. < /strong > < /p >

< p > cupboards invite celebrities to speak, because stars have a large number of fans, so that these fans are potential consumers of the product. Meanwhile, celebrity endorsements also have halo effect, and stars generally have a better public image and better personal temperament.

The purpose of enterprises to ask stars to endorse is to make products become famous brands, enhance corporate image, expand consumer groups and promote the development of enterprises.

Please star endorsement, enterprises must invest a lot of manpower, material resources and financial resources, if successful, it will be twice the result with half the effort.

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< p > however, after putting in a lot of financial resources, not all enterprises can enter the first-line brand, and the market share will not necessarily rise immediately, nor will it become a big brand in the cabinet industry, let alone go to the world.

Moreover, the negative news of celebrity endorsements will also affect the image of endorsement products in the minds of consumers.

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< p > in the final analysis, whether the celebrity endorsement is effective or not, only the enterprises themselves know that profits can flatter their marketing strategies, even if they fail, many enterprises can only act as a lesson; but those small businesses that are swollen and cheeking, invest large amounts of capital and even borrow money, hoping to bring more economic benefits after endorsement, but the result can only be broken up.

Many enterprises are likely to get out of the market from then on.

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P > strong > celebrity endorsed that consumers do not buy < /strong > /p >

< p > there is no benefit for celebrity endorsements. Another convincing consumer is.

Only when the consumer finally buys the product and is satisfied can he succeed.

Celebrity endorsement may increase consumer trust in products, but the cost of purchase increases correspondingly, which is not acceptable to consumers.

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A survey of celebrity endorsement ads in < p > Eastern time and space shows that 66% of consumers do not like a part of the advertisement endorsed by a celebrity. For exaggerated celebrity endorsements, 90% of consumers think that they will directly affect their impression of the stars and should be responsible for advertising.

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< p > < strong > product is the most important. < /strong > /p >

< p > of course, this is not to say that celebrity endorsement is no good. In this era of graphic design, advertising still has a considerable effect. It is only necessary to combine its own characteristics to make a market analysis, to make sure that it is not suitable for people to learn blindly.

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< p > a brand manager of a cabinet company introduces: "the core of the brand is always the product, and the product is the most important spokesman for the brand."

Only the product's design, technology, quality and even the terminal store image can be recognized by consumers, and the popularity of the brand can also be improved.

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< p > stars can not directly make the brand achieve the purpose of improving sales. As a spokesperson, their more important role is to vividly and vividly convey the message that the brand wants to convey to consumers.

Most people spend their lives paying attention to the performance price ratio and whether the purchased products are suitable for themselves. In order for consumers to recognize their products, they need to work hard on their products instead of doing some superficial articles.

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