Yu Pai Costumes "Big Clothing" To Deepen The Electricity Sector And Emerging Markets.

< p > has gone through more than ten years' journey. Henan's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > industry is heading for "Zhongyuan dream" with a target= "_blank" href= "target=" > clothes < > > world.

Yesterday, the 2013 Henan clothing convention was held at the Zhengzhou International Convention and Exhibition Center. Henan garment enterprise's "big clothing" journey was officially opened.

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< p > < strong > performance > /strong > /p >

< p > < strong > last year, the income of garment industry in Henan exceeded 70 billion yuan < /strong > /p >

< p > 2012, the total garment revenue of the province exceeded 70 billion yuan, and the total garment production increased by more than 30% over the same period, which is 26 percentage points higher than the national average.

However, compared with other strong clothing provinces in China, the clothing industry in our province is in urgent need of short board in terms of product mix and category structure, especially the men's wear and casual wear share in the national market is very small. There is still a gap between the grades of clothing products in our province and the expectations of high-end consumers.

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< p > however, last year, the "home improvement project" of the clothing industry in our province has begun to take shape. Zhengzhou has become the bridgehead for the garment industry to undertake industrial pfer in our province.

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< p > according to Li Gang, executive director of the provincial clothing association, the "home improvement project" is to help clothing enterprises solve the problems of land and factories that restrict the development of enterprises.

At present, the "home improvement project" of the clothing industry in Xinmi is progressing smoothly, and the breakthrough project has been made by the Jin Rong garment industry park, which is built by the real estate company of Jin Rong, which has made a breakthrough. As the key project of the provincial development and Reform Commission, the first phase of the project has been fully capped and some enterprises will be settled.

Xingyang women's trousers Industrial Park will be launched as the first demonstration park.

Even more gratifying is that ESEY international fashion creative headquarters has completed the land acquisition, project, planning and design, will be our province "a target=" _blank "href=" http://www.91se91.com/ "brand clothing" /a "enterprises to provide world-class office space.

In 2013, the provincial clothing association will take Zhengzhou as a pilot project to resettlement 300 large scale enterprises.

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< p > < strong > target Yu faction clothing enters first tier city front-line department store < /strong > /p >

< p > it is understood that this year's clothing industry in our province will take women's trousers as the carrier, guide enterprises to study the global women's trousers Market, and develop the trousers products that are suitable for women of all continents, all races and all walks of life.

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< p > provincial clothing association as an industry organization will implement brand strategy to help more enterprises declare "famous brand products of Henan province" and "Henan famous brand". The key is to recommend high-quality clothing enterprises and brands to declare "China famous trademarks"; invite coastal developed areas to design and research institutes, to give lectures and conduct business training in Henan.

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< p > strive to spend 3 years ~5 years, through the quality improvement project, so that our province's clothing products enter the front-line department stores in the first tier cities, and realize the overall upgrading of Henan clothing.

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< p > < strong > prospects for deep plowing in the field of electricity providers and emerging markets < /strong > /p >

< p > 2012, our province's trousers brand ESEY has created the first achievement in the field of e-commerce: the sales volume is 13 million yuan a day, accounting for 7/1000 of the total e-commerce pactions in the whole country. It has become the benchmark and model of e-commerce in the whole country.

This makes our clothing enterprises feel the huge potential of the emerging market.

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< p > electronic commerce is in the ascendant. It has become a new marketing mode and convenient sales channel.

The approval of Zhengzhou airport comprehensive economic experimentation area has brought great opportunities for the development of e-commerce.

Many Henan clothing enterprises have seen the opportunities of e-commerce, and have increased investment in this field.

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Chen Yongbin, chairman of M·SUYA P, said that they have set up an e-commerce department and strive to expand the proportion of sales in the field of e-commerce, making it a new profit channel for enterprises.

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At the same time, a large number of emerging markets and specialized blocks have sprung up in the development of new towns and villages in the province and the construction of new rural communities in our province. < p

This provides new sales channels and opportunities for clothing products.

Li Gang believes that the brand clothing should be integrated into the whole province to reduce terminal marketing costs and seize the market opportunities.

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