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Trend Brand AAL Officially Entered Xiamen Paris Spring Department Store

2013/5/29 22:52:00 46

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Less than p ago, the trend brand AAL officially entered the spring department store in Paris, Xiamen.

In this season's products, AAL aims at the current ultra light sports "a target=" _blank "href=" http://www.91se91.com/ "shoes" /a "fashion trend, boldly launched the use of special foam materials to produce shoes molded by injection technology, trying to use the" cool technology, hot trend "to open the door to the domestic market.

The brand operator of AAL is the wholly-owned subsidiary of Xiamen's Swiss Sports Products Co., Ltd.

The Jinjiang local company used its keen sense of commercial smell to catch the market trend of ultra light shoes in a timely fashion.

this is just a microcosm of Jinjiang shoemaking enterprises.

This summer, shoes, dance fitness shoes, racing shoes, and many other shoes that have not been noticed before surfaced.

These new products are more fashionable, more fashionable and more attractive to consumers than those of Jinjiang shoes.

multiple new products .

detonating this summer footwear market /p >

AAL ultra light shoes, just like its name, the main concept is ultra light.

But the difference is that compared with the traditional ultra light sneakers on the market, it uses special foam materials to produce a fresh tide shoe with the technology of injection.

except for ultra light shoes, according to the insiders, the fashionable shoes in recent market are also lax shoes, pboundary business board shoes, muffin bottom hollowed shoes and so on, while functional shoes prefer fitness dance shoes, racing shoes and so on.

in fact, Jinjiang's world-class sports shoes production and design center has always lacked fresh fashionable shoes. Shoes, such as body rocking shoes, dance fitness shoes, racing shoes and so on, are constantly emerging, moving with the tide and pursuing their original intentions. They all hope to catch up with the trend and create new products and cut into a more subdivided market. But some enterprises are just following the trend to survive and pform as long as they are popular.

"P >" the trend is changing all the time. Taking AAL as an example, we are making improvements to the traditional ultralight sneakers, using the updated materials and technologies to express the ultra light concept of AAL.

Special foam materials and disposable injection technology meet the needs of such differential positioning precisely.

AAL < a target= "_blank" href= "http://www.91se91.com/" > designer < /a > Lin Shiyi said.

In his expectation, AAL may be popular this summer.

the predicament after being fashionable: /p >

maybe AAL can really burn in this summer, but the tide is the cruelest. This year, the style you like will be annoyed after a few months. You can't wait to throw it away. This is a problem that every tide faced enterprise has to face.

as in the summer of the past, the popular body shaping rocking shoes seem to be lighter this year. In the past few summers, the body rocking slippers have been very popular in the market, and have been favored by many young girls, but this year the girls have turned their attention to fitness dance shoes.

"this summer fitness dance shoes are very popular. They look more retro, and the hollowed out designs make the original sneakers style more fashionable and light, and they are not only breathable but also comfortable."

In a small shop in Qingyang Grand Theater of Jinjiang, Xiao Huang, a student of grade 2010 at Quanzhou Normal University, speaks out and likes to wear a pair of clothes.

At this time last year, Xiao Huang was still a craze collector for body rocking shoes.

The idea of "P > an ordinary consumer reflects the embarrassment of once fashionable body rocking rocking shoes, which has also been recognized by the industry in Jinjiang.

"compared with the hot market last year, the sales of rocking shoes this year are not so exaggerated, and the number of online and offline sales has been reduced."

A shoe manufacturer in Jinjiang told reporters that this phenomenon has appeared in many peers.

in the view of the industry, many local shoe manufacturers will go along with the trend to produce products. In a sense, this is also suitable for market demand.

Take last year's swaying shoes for example, but the production of this category is enough for a shoe company to get a year's order.

However, this is only an expedient measure.

There is still a long way to go for how to develop this short-term trend into a long-term classic. Jinjiang shoe enterprises have a long way to go.

strive to be a synonym for category /p >

for Jinjiang's shoe companies that seem to be catching up with the trend and actually passively follow suit, the success of international famous brand Cage may bring some lessons for them.

"P >" is also making body rocking shoes. The international brand Skech became famous in 2009 with the Shape-ups and Tone-ups, and successfully entered the fitness market. After that, Skech extended the two series to the whole world. Since then, Cage has started to develop rapidly around the series of fitness shoes, and has launched the Shape-ups including sports shoes, mountaineering shoes, boots, sandals and sports shoes.

Industry insider Lu Yao said.

In other words, how to turn the most classic elements into category labels or even brand symbols is the key to the segmentation of the market. As Lin Shiyi said, the trend is coming and going. Only the truly excellent design and functional innovations can span the space and time and become the classic P.

in fact, over the past few years, there have also been many dark horse subdivisions in Jinjiang. In the skateboard shoes market, the leader of the skateboard market has been focusing on the color of the real leather shoes, and the founder of the garden shoe is happy and galloping. Their efforts to move forward are expected to be cut from the new category and become the king of this category market, though not as well known as the international brand, but they have followed the international brand model.

but these should be centered around meeting the needs of consumers. "Like garden shoes, it's really cool and wearable in summer. These are the core elements that attract consumers more than fashion," said Chen Genghua, the brand manager of flying China.

after satisfying the needs of consumers, enterprises should insist on innovation so as to become the pronoun of brand.

"Enterprises such as slippers are synonymous with enterprises, jogging shoes, and so on.

Enterprises must find their core competitiveness, constantly introduce new ideas, and give more emotional functions to meet the physical functions of consumers.

Li Guangdou, a well-known brand marketing expert, said.