Is The Electricity Supplier Taxation Self Insured Or Retaliated?

According to media reports, Zhang Jindong, chairman of Suning Yun Shang, has adopted the proposal to levy taxes on electricity suppliers by the relevant ministries and commissions. It is expected that 5% of the tax revenue will be levied on Internet stores during the year. Zhang Jindong's proposal has also been questioned in the fight against competitors: Taobao and other electronic business platforms.

Yes TaoBao More than 9 of the small sellers are taxed, which will lead to an increase in business costs. This will inevitably affect the price advantage of Taobao products, making sellers' living situation even more difficult, and even some sellers lose their living space. Not only Taobao platform's rapid growth is facing challenges, but consumers will also "bleed" to pay for the tax increase.

　 Media said Zhang Near East electricity supplier tax proposal was adopted within the year or will be implemented

The main reason why Chinese consumers prefer online shopping is to save time and be cheaper than the shops.

During the two sessions this year, Zhang Jindong, chairman of the CPPCC National Committee and Suning chairman, proposed "right". Electricity supplier Taxation "Proposal" suggests that the tax department should study the way of Taxation of e-commerce and avoid tax evasion from the institutional level.

As soon as Zhang Jindong's proposal was released, it aroused widespread netizens' strong doubts and objections. Many people questioned that he wanted to use tax to destroy Taobao, a competitor with huge price advantage and huge volume. Some netizens even vowed to boycott Suning on the Internet: they will never buy anything from sunning boutiques or online stores.

At the end of May, there were media reports that the relevant ministries such as the State Administration of Taxation and the Ministry of commerce were studying the specific measures for the implementation of e-commerce taxation. It is expected that 5% of the tax revenue will be levied on the Internet within the year. This means that Zhang Jindong's proposal to levy taxes on electricity suppliers has been adopted by the relevant ministries and commissions.

　 　 Suning.com Sales for two consecutive years are below target for the beginning of the year.

Suning.com's sales growth slowed in the first quarter of this year.

At present, the ultimate goal of China's electricity supplier competition is to increase market share by attracting traffic, and the most important means of acquiring traffic is low price and good shopping experience. At present, the electricity supplier presents the situation of fighting for hegemony in the Warring States period. Taobao is a leader, Jingdong, suning.com and so on.

As a representative of traditional chain retail enterprises to enter the electricity supplier, the suning.com brand of Suning was formally launched in February 1, 2010.

According to suning.com's official data, its sales volume in 2011 was 5 billion 900 million yuan, less than 8 billion yuan sales target. But this did not affect suning.com's massive expansion.

At the beginning of 2012, suning.com general manager Li Bin confidently expressed that the annual target was 30 billion yuan sales volume. For the figure of 30 billion yuan, many people in the electricity industry think suning.com is exaggerating Haikou, it is difficult to achieve.

Later, suning.com lowered its target to 20 billion yuan. But even so, the sales volume of suning.com in 2012 was only 18 billion 300 million yuan, and there was still a great gap between the target of 20 billion yuan and the sales target of suning.com in second years after 2011.

Unlike suning.com, which has been selling for two consecutive years less than the beginning of the year, the industry's leading Taobao is still growing at a high level: in 2012, Alibaba group's e-commerce website Taobao C2C and Tmall (B2C) trading volume exceeded 1 trillion yuan.

　　 Electricity supplier tax will increase consumer spending

At present, the profit margins of individual shops are limited. Once the tax is collected, there will be a large number of individual online stores facing survival problems.

At present, Taobao has contributed 800 billion yuan in the 1 trillion transaction volume, while Tmall has contributed 200 billion yuan in trading volume. This shows Taobao's importance to Alibaba group.

It is understood that at present Jingdong mall, suning.com, Amazon China and most other independent marketing B2C network platform has a sound tax system. If the tax authorities in the future increase the supervision over the taxation of electricity suppliers, the target will mainly be small sellers on the C2C platform.

At present, 94% of Taobao's sellers are not collecting tax revenue. These people are less than 240 thousand yuan a year and become the main market of Taobao. If the future electricity supplier is taxed, the price advantage of these small and medium-sized sellers will be weakened. The status of Taobao will be affected, and in fact, it will be more conducive to B2C enterprises including suning.com.

If the electricity supplier levies taxes, the operation cost of a large part of the small and medium-sized shops on Taobao will increase. The sellers who are overburdened will either pass the tax burden on the consumers, sacrifice the price advantage, or sacrifice their profits to completely withdraw from the electricity supplier market, which will also have a negative impact on the employment of tens of millions of people.

The survival of small and medium-sized sellers is bound to deteriorate, and the rapid growth of Taobao platform is also facing challenges. This is probably one of the reasons for Zhang Jindong's tax proposal for electricity suppliers: to fight against major competitors and win more market share for suning.com.

epilogue

It is precisely because of the "national retreat and civil progress" that the electricity supplier industry is more fully marketable, and enterprises and the public can benefit from each other. If the electricity supplier tax, Taobao sellers and consumers will jointly "bleeding" to pay the bill.