In September, Anta Will Push Children'S Products And Time Store.

"In September of this year, Anta will officially launch children's products and time shoes store."

9, Anta (China) Sporting Goods Co., Ltd. (editor's note: Jinjiang enterprise) chief operating officer Lai Shixian disclosed at the 1st Anniversary press conference of Anta listing.

And how Anta's feeling after the listing, how to grow at high speed, and how to maintain high-speed growth has become a hot topic for media interviews. Anta chief operating officer Lai Shixian and branding director Xu Yang have answered the questions one by one.

Since July 10, 2007, Anta has successfully carried out IPO on the main board of Hongkong, creating the highest price earnings ratio and financing amount in China's sporting goods industry.

At present, it ranks among the top ten in the world sporting goods industry. It is trusted by global investors and has become a "fast company" in China's sporting goods industry.

Lai Shixian admitted to reporters: Anta in the year to go to maintain high-speed growth, after listing, whether in the internal management or brand awareness, Anta has changed greatly.

After the listing, Anta has pformed from a regional family business into an international capital market listed company.

With the help of the external force of capital market, the standardization of internal management and the level of management decision-making have been continuously improved. Enterprises have made great progress in financial analysis, scientific decision making, risk prevention and plan execution ability.

Opportunities and challenges remain. Mr. Lai said that after a year of Anta listing, especially in such a cost pressure and pressure of financing, it faces the challenge of maintaining sustained and rapid growth.

But he believes that Anta's three fast capabilities of learning, contingency and decision-making will become the driving force for their rapid growth and high quality.

"In terms of market response, when Anta plans to launch in September, shoe stores and children's products will expand the market segments of large-scale large scale systems and expand brand extension."

Lai Shixian further said that Anta will also maintain 20 production lines, strengthen self industry, and make use of the advantages of self production to serve the brand for a long time.