Division Of Polarization And Terminal Branding Of Home Textile Industry

< p > from single brand to multi brand operation, service upgrading and mode change, every change reflects the prediction and attempt of the major cloth manufacturers to the market and even the industry. We can interpret the development trend of the cloth industry.

< /p >

< p > with the continuous change and improvement of people's life and consumption concept, cloth manufacturers also follow this rule to find a way to understand terminal management needs and satisfy terminal consumption preferences.

< /p >

"P" is constantly changing and improving, from single brand to multi brand operation, service upgrading and mode change. Every change reflects the prediction and try of the major cloth manufacturers to the market and even the industry. We can interpret the development trend of the cloth industry.

< /p >

< p > < strong > trend 1: the division of labor in the industry is polarized. < /strong > < /p >

< p > this era is an era of extremely rich products. From the two major industrial bases of Guangdong and Zhejiang, Guangdong is mainly positioning its products in terms of its style, then strengthening its brand packaging and services, focusing on the marketing mode, and having the advantage of large product structure.

< /p >

< p > Zhejiang has unique features in jacquard and fabric technology. Its advantages in price and diversified products have obvious advantages in its small structure.

< /p >

< p > with the development of the industry, the characteristics of the two industrial bases are drawing lessons from each other and influencing each other. On the one hand, Guangdong pays attention to the deep development of the products and improves the value of the products themselves. On the other hand, Zhejiang manufacturers also use Guangdong's mode to break through the marketing, which is a comprehensive competition between the manufacturers and the manufacturers, between the base and the base.

In the end, this competition must be in the form of competition and channel competition.

< /p >

< p > the development of the industry will be polarized. Some of the manufacturers will be pformed into pure product suppliers, while some of them will be pformed into pure brand operators.

< /p >

< p > < strong > trend two: terminal brand of fabric industry < /strong > < /p >

< p > nearly ten years, the exhibition Revolution centered on design has brought about qualitative changes in store image, layout, style and technology, and supporting atmosphere of terminal stores.

< /p >

< p > with the continuous progress of the times and the continuous improvement of living standards, material life has entered the era of brand. The brand awareness of consumers has been increasing day by day, and the fabric brand store has become the "first choice" of consumers.

< /p >

< p > when consumers choose among many similar products, besides paying attention to whether products can meet the basic material needs protection, they are more concerned about what additional value the product can bring.

< /p >

< p > as a matter of fact, we all know that for the function of products, at the same price, the products of traditional stores may not be essentially different from the products of brand stores, but consumers tend to be more inclined when choosing.

< /p >

< p > a simple fact, the same product, through brand packaging and professional services, form the added value of products, enhance the value of products in the minds of consumers, thereby affecting consumer psychology.

< /p >

< p > brand is like a magic power. Consumers love brands, and the market is also pursuing brands. We can safely believe that the branding of the fabric industry terminal will become the mainstream direction of the future market.

< /p >

< p > < strong > trend three: multi style stores become a trend < /strong > < /p >

< p > unified brand VI identification system, the overall atmosphere, professional services, so that consumers enjoy the brand experience.

< /p >

< p > everyone has different dreams of their own home, so the diversity of home decoration design becomes inevitable. The single style products can no longer meet the diversified needs of home decoration design.

The different functional areas at home have long decided that the matching fabric is an organic whole with multiple styles.

< /p >

< p > we need the living room of the atmosphere, the warm bedroom, the study room full of culture, and the naive romantic children's room. The brand shop with multiple styles will be the stage to realize these dreams.

< /p >

< p > < strong > trend four: standardization service becomes core competitiveness < /strong > < /p >

< p > the terminal influence of famous brand, the combination of multi styles promoted the connection between the store and the consumer's lifestyle, and increased the value of the product in the consumer's mind through the psychological impact on consumers. The emergence of multiple varieties allowed consumers to experience "one-stop" consumption, thus forming the exclusive value added to the exclusive store.

< /p >

Product assimilation and homogenization are the fact that the terminal market can not be changed. When brand stores can fully meet the needs of consumers, the competition among brand stores is more intense. P

Therefore, how to strengthen brand service and enhance the core competitiveness of exclusive stores will become a new research topic for every businessman.

< /p >

< p > store management, form customization, process specification, service level and other aspects have become the basis for consumers to determine whether a franchised store really has brand advantage, and directly affect consumers' trust in brand stores.

In this way, standardized services will become the core competitiveness of franchised stores.

< /p >

< p > the next ten years will be the ten year of the great consolidation and development of the fabric industry.

As a leader in home textile industry, bedding has already set a good example for us. The road of branding industry is just around the corner.

< /p >