Chinese Local Shoe Enterprises Are Deeply Involved In E-Commerce Marketing

　　 Four opportunities for e-commerce

More and more traditional enterprises began to covet this growing cake, hoping to get a share in the e-commerce field. The development of the Internet has given all enterprises a fair opportunity to compete and innovate in the new economy. Whether in Hangzhou, Beijing or Shishi, traditional enterprises have a gap in brand promotion, but they are all starting again on the Internet platform.

It is reported that the scale of China's e-commerce has reached the level of the world's developed countries, and e-commerce service industry has become a strategic industry to speed up economic restructuring, which will gradually become an important "barometer" of economic development. So, what opportunities can e-commerce bring to Shishi's traditional enterprises? Industry insiders pointed out that there are four opportunities for Shishi traditional enterprises to do e-commerce at present: use e-commerce to promote enterprise business model change and supply chain optimization, and be able to interact with upstream and downstream industries at any time; Develop b2c business at low cost, and gradually develop b2b business to obtain online transactions of enterprises; Make full use of the mode of aggregating single products to seize the leading position of e-commerce application in each single product field; Make full use of online quotation and inquiry system to increase opportunities.

　　 Three strategies boost industrial upgrading

In the process of enterprise operation, all the bosses are thinking about how to save money. The second is to improve the profit rate, and the second is to obtain sustainable development of resources. According to these problems, e-commerce experts believe that Shi Shi clothing The industry can adopt three strategies of "focusing on single products, focusing on quotations, and optimizing customers" to solve cash flow and inventory problems for enterprises and reduce production and operating costs.

"In the Internet era, it is not the big fish eating the small fish, but the fast fish eating the slow fish. So how to seize such a fast opportunity and seize your virtual assets from your advantages in each single product will become the focus of all real economies today." Experts said that this model of mass sales of single products can help solve the problem of cash flow Inventory can reduce production costs.

　　 Create 50 single product e-commerce platforms

For Shishi traditional enterprises, the development of e-commerce can really promote the second entrepreneurship. Especially at present, enterprise competition is not only product and management competition, but also marketing mode competition. Shishi has more than 3600 spin Clothing enterprises create an annual output value of 50 billion yuan. Since the "Twelfth Five Year Plan", Shishi's traditional enterprises have started to set foot in the field of e-commerce in a large area. Whether it is the promotion of surface materials, textile and clothing processing and sales or brand promotion, e-commerce is regarded as the current important marketing model.

According to Wang Haibo, chairman of China Netbank, Shishi should give play to its local industrial advantages to promote the construction of a number of single product e-commerce platforms. Each single product first supports a successful enterprise model project. According to him, Shishi will build 50 e-commerce platforms for clothing items in the future to comprehensively promote the development of Shishi e-commerce.

　 Quanzhou establishes e-commerce industry association

A few days ago, the founding conference of Quanzhou E-Commerce Industry Association and the first member representative conference were successfully held. The conference reviewed and approved a series of agendas such as the articles of association, management methods, and director election of Quanzhou E-Commerce Industry Association.

In line with the purpose of "resource integration, win-win cooperation", the conference is committed to creating its own e-commerce business card for Quanzhou enterprises and building a good e-commerce exchange and cooperation platform. It is reported that in recent years, e-commerce in Quanzhou has developed well and gradually penetrated into research and development, production, circulation, consumption and other real economic activities, becoming an important force leading the transformation of production and lifestyle. Therefore, in order to comply with this development trend, effectively integrate e-commerce resources, standardize and support the development of e-commerce industry, it is particularly necessary to establish a professional e-commerce association.

Chen Deqing, deputy director of Quanzhou Economic and Trade Commission, said at the meeting: In response to the national "12th Five Year Plan", Quanzhou Municipal Government will focus on supporting local e-commerce enterprises in Quanzhou in the future. In addition to policy support, it will also introduce the operation concept with industrial characteristics, attach importance to efficiency, and create a positive and good e-commerce environment.