Italy Luxury Electric Business Online Sales Increasing Contribution

< p > Italy luxury electric business Yoox announces that 27% of its traffic comes from the mobile terminal, and that in three years this figure is expected to reach 50%. The contribution of mobile e-commerce to its online sales is increasing.

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< p > billion billion power network is informed that according to Italy fashion online retailer Yoox (YOOX.MI), currently 27% of the traffic comes from mobile devices, and the actual purchase proportion of mobile terminals is also close to this figure.

Yoox points out that as consumers become more comfortable with internet shopping, about half of consumers will be able to browse a target= "_blank" href= "http://www.91se91.com/" from the smartphone terminal and tablet PC side to the end of the next three years, including "clothing /a", "a target=" _blank "href=", "target=", "shoes", "shoes" and other accessories.

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Federico Marchetti, founder and chief executive officer of P Yoox, said: "in the Internet era, people are increasingly using mobile devices. This has become the symbol of this century. Luxury online retailing will not miss this opportunity."

He also pointed out that in the evenings, weekends and holidays, consumers use mobile devices to shop the most.

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< p > Yoox not only has its own multi brand website, but also has 35 single brand websites like Valentino, which has invested a lot of energy in logistics, distribution and mobile shopping in this fast growing market.

Analysts predict that with more brands embracing the Internet and improved online shopping experience and mobile shopping, online luxury sales will grow at a higher rate than the industry average.

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"P" Yoox has been working with the world's third largest luxury group PPR (PRTP.PA) since last year, and began to run the website of the French fashion brand group, which includes Yves Saint Laurent (Eve Szentloran), Bottega Veneta (treasure Tejia) and Sergio Rossi (Sergio Rossi) and other brands.

In the Chinese market, Yoox has also made efforts to formally launch the official Chinese shopping mall in November 2012.

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< p > industry observers pointed out that in Europe, especially in Italy and France, luxury commercial streets can be seen everywhere, and the luxury goods industry has become an important driving force for the European economy.

Today, online sales and mobile device shopping are gradually being accepted by luxury brands and consumers, becoming an important channel for luxury sales.

Consumers try to try them in physical stores, then place orders on the Internet, or browse online to buy stores.

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< p > in addition, according to the investigation report of McKinsey consulting company and Italy luxury trade group Altagamma, by 2016, online luxury goods sales will reach 15 billion euros, accounting for 5% of the total market share, and the performance of mobile terminals will also greatly improve, while online luxury goods sales in 2012 will be 700 million euros, accounting for 3% of the total market.

Bain consulting also points out that global online luxury sales will grow at a rate of 20% to 25% per year.

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