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To Understand The Rationalization Principle Of Store Evaluation And Transformation.

2013/6/11 15:19:00 14

Store Evaluation Design Image Transformation

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 the reasonableness of the store and the transformation principle of the form and form store, whether its design is reasonable, whether the quality is high or low, there should be a criterion for judging. Now it is mainly evaluated from the following aspects: 
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 1, three big space Rationality: whether the allocation of commodity space, customer space, shopping guide space is beneficial to attract customers into the store, whether customers can browse goods freely and comfortably when they enter the store, and provide good services when shopping, whether the whole selling place is full of cough free atmosphere. 
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 2, the rationality of goods allocation and display: according to the characteristics of the stores and products, the needs of customers, the distribution of goods should be complete, we should consider the quantity of goods of all kinds, styles, specifications and colors. When goods are configured, they should be allocated in time. Display: we should display all the hot and full specifications of the products on the sunny side, and constantly update them to ensure the turnover rate. 
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 3, the quality of the shopping guide service: the location of the shopping guide should be correct, and the language should be standardized and appropriate (including the two parts of the voiceless and voiceless). 
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 4, store design style and brand management style consistency: brand < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > there is a specific consumer group, that is, target customers, according to their economic conditions, cultural literacy and other aspects of the situation, brand management will form its own style, the style of store design must match. 5, the consistency of store design and brand level: the consistency between the two is mainly reflected in economic factors, and the popular brand must be designed for popular stores. 
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 after the completion of the store design, after a period of business, or because of the adjustment of the overall pattern of the shopping center, or the adjustment of the business concept, the store must make some changes. The principles are as follows: 
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 1, principle of similarity: learn from successful brands, mature brands and good brand experience. 
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 2, the principle of Reasonableness: under the premise of good sales, the principle of neatness and tidiness of commodities should be taken; under the condition of bad sales, we must destroy the calm atmosphere of the original stores and adjust the products. 
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 3, the right time principle: big transformation can not be in the selling season, weekends, holidays. 
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 4, principle of transformation at any time: small repairs, small changes, at any time, with shelf movement, model adjustment constantly, when sales can be fixed, sales decline must be transformed. 5, dominant principle: brightness is lighter than the surrounding brand, the store is wider than the surrounding brand, and the service is better than the peripheral brand. 
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 How did the contradiction between direct operation and franchise come into being? 
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 at present, many enterprises adopt the mode of alliance and direct operation. Especially in the same area, the contradiction between the two modes will be exposed. Let's first see how the contradiction arises: 
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 1, price conflict. 
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 price is the most sensitive factor to produce contradictions. The most direct contradiction often starts from price. Because of competition, in order to win customers, the side of a store or franchisee often regards price reduction as an important means of competition. 
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 2, conflict of goods. 
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 in the display of goods, Direct stores often have more resource advantages and can display all the products of the company to the maximum extent. The sales power generated in this area is stronger than that of franchisees. In particular, the dominant position of tight goods is that self owned stores tend to have more initiatives. 
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 3, image, service and idea conflict. 
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 Direct Inn can directly interpret the company's concept and display the brand image and service standard of the company, while the franchisee's performance in this aspect is relatively lacking. The brand can not be harmoniously unified in the two kinds of terminals. 
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 4, man-made contradiction. 
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 the management and franchisees of some direct shops are easy to stand on the opposite side because of their own interests and generate some other contradictions. 
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P, in the final analysis, contradictions are generated on the basis of conflict of interests. As the managers of enterprises or branches, the key is to see how we coordinate their relationship and how to maintain the balance between the two. It is necessary to ensure the interests and development of self run stores, and also take into account the emotions and interests of franchisees and maintain the loyalty of franchisees.