Made In Ltaly'S Ice Breaking Trip Expands And Innovating Synchronously

< p > 2013 China fur, < a target= "_blank" href= "http://www.91se91.com/" > leather < /a > Fashion Week and enterprise a target= "_blank" href= "target=" > designer "< >" works released in from June 6th to 17th in Haining, Zhejiang.

For the first time in this fashion week, the Italy pavilion has been held for the first time.

31 domestic and foreign brands of more than 2000 latest models have been released, and more than 20 thousand spectators and buyers from all over the country and Europe and the United States are expected to attend this fashion week. The number of exhibitors and buyers and spectators has reached the highest level in the 6 years since the founding of China leather fashion week.

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< p > < strong > > made in ltaly > ice breaking trip < /strong > /p >

< p > no matter for fashion or quality consumer groups, "made in ltaly" (made in Italy) is synonymous with exquisite, high quality and honourable.

Although the development of modern industry has been able to assemble a car in a few hours, a pair of Italy famous brand leather "a target=" _blank "href=" http://www.91se91.com/ "shoes > /a" will still take 60 days or even 120 days from design, proofing, leather processing, cutting, ordering and polishing.

The rigorous, creative, cultural and even social responsibilities behind it are the essence of Italy's manufacturing.

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< p > because of this, for a long time, the pure Italy brand can only be seen in high-end shopping arcade in Shanghai, such as Hang Lung Plaza, Hangzhou Tower and so on.

In general, shopping malls, small and medium-sized cities, and professional markets never seem to have the luxury and high-end of "made in ltaly".

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< p > however, Haining China Leather City will soon step out of Italy brand to enter the specialized market and the ice breaking tour of small and medium-sized cities.

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< p > as the prelude to the official opening of the "European brand hall" of China Leather City in Haining, 6 Italy brands have come to participate in this fashion week.

Among them, there are many famous brands such as GIANI and NIPAL that have been exhibited in Beijing, Shanghai and other first tier cities. There are also new brands such as ALMA ROSA launched by designers and To Be G, a new brand derived from GUCCI. NIPAL

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< p > according to the introduction, the To Be G brand was founded in 2009. Since its establishment in five years, it has gradually started to brand in Europe and North America with its high quality and exquisite manufacturing technology. This fashion week will appear in the form of "a target=" _blank "href=" http://www.91se91.com/ "> clothes" /a ", handbags and shoes. Each piece pays attention to the selection of raw materials, pursues design details, and strives to present the authentic Italy fan.

To Be G CEO Gucci Gucci believes that this fashion week will play a very important role in enhancing brand awareness in China and opening up the Chinese market.

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Less than P, the emerging brand ALMA ROSA, also from Italy, is the independent brand brought by the designer of the international first-line brand MAX MARA. It is the first time to participate in the fashion week. ALMA ROSA not only hopes to enhance brand awareness, but also hopes to cooperate with Haining local enterprises and open up China's sales market.

ALMA ROSA this week in the fashion week is mainly displayed in the fur category of women's clothing, the style will be concise and generous to the extreme, and in the selection of materials is carefully selected, pay attention to different skin stitching.

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< p > according to the Italy Fashion Association, in 2013, Italy's "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a ", leather and shoes exports will grow by 2.2% to 60 billion US dollars, but the overall income of the fashion industry will drop about 3.5% to 78 billion 500 million dollars, which is mainly due to the unsatisfactory European economic situation and Italy consumers' spending cuts.

And this trend will certainly urge Italy's manufacturing industry to pay more attention to the market development of emerging economies, especially big consuming countries like China.

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< p > < strong > expansion and innovation synchronization < /strong > < /p >

P, the chairman of Haining Leather City, told reporters that China Leather Fashion Week was founded in 2008. It is the only high-end professional fashion activity for leather, fur clothing and leather products in China. It is also one of the few international brand exhibition activities in the apparel industry cluster all over the country.

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< p > > after 6 years of cultivation and development, fashion week has been widely recognized by the industry. The exhibition brands are rising rapidly: 6 in 2008, 9 in 2009, 11 in 2010, 23 in 2011, 28 in 2012, and 31 in 2013.

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< p > "there will be more exhibitors, but the sponsors have screened for quality assurance and other factors."

Chagarin, deputy general manager of China Leather City, Haining, said.

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