Samsung Electronics Unveiled The Seventh China Fashion Retail Development Summit Forum
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< p > recently, the seventh China Fashion Retail Development Summit sponsored by NB group opened in Shanghai century Crowne Plaza Hotel.
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< p > this forum brings together famous fashion retailers, industry experts and advanced technology and service providers at home and abroad, and adopts a new perspective to explore the development strategy of fashion retailing in the new era, so as to help retailers develop excellent vertical channel management mode, enhance consumer interaction on line and mobile terminals, and integrate all channel marketing resources, so as to win the opportunity in fierce market competition.
Samsung Electronics, the leading brand in the global display area, also serves as an exhibition sponsor of this summit forum, providing visual image support to the forum, helping to successfully organize the conference.
Not only that, Samsung also built a new Samsung intelligent retail industry solution exhibition area, showing the excellent display effect and perfect application solution to Samsung's commercial display products, highlighting the strength and technology sense of Samsung Electronics, becoming the focus of attention of the audience.
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< p > Fashion Retailing industry is undergoing tremendous market pformation, and cross channel shopping and consumption patterns are developing rapidly.
Retailers gradually realize that developing and integrating various sales channels, and combining modern development trend to design Interactive retail personalized shopping space and experience for consumers, has become a winning strategy for the development of fashion retailing industry.
Based on this, in 2013, Samsung Electronics fully integrated its commercial product line, and launched a new intelligent solution for the retail industry, providing a future direction for store experience in the retail industry.
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"P > at the summit forum, Samsung has built a Samsung intelligent digital signage platform for high-end retail stores. It displays a pparent display of products, a square display used to upgrade traditional display modes, and a video wall display and large size LCD display for replacing traditional light boxes. It creates a clear and comfortable high-end digital display environment for customers.
Its strong editing performance, excellent performance and outstanding dynamic display effect can not only bring customers unusual shopping experience, but also attract customers to make consumer decisions quickly, thus becoming an indispensable auxiliary force for retail outlets to promote brands and enhance sales volume.
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< p > not only that, customers can also query whether they have their own commodities through Samsung notebook computers, smart phones and cloud computing products, and find out which stores will have new products when they shop through the store LAN and the commodity database inside the computer.
Samsung's new smart retail solution provides customers with the most advanced and intimate shopping mode at every step of the shopping path.
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< p > at the scene of the event, the Samsung electronics exhibition area leader has conducted in-depth exchanges with guests on the development and management of intelligent products, the development of differentiated services, and the role of Samsung Electronics in building personalized, interactive retail information platform.
The intelligent experience and rich solutions have won the unanimous approval from all of us.
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< p > Samsung Electronics has made a brilliant appearance at this China Fashion Retail Development Summit Forum. It has perfectly integrated the development of retail industry and the latest display technology. It has enhanced the activity interaction and rendering power, and has also provided the media and guests with a more intuitive understanding of Samsung's commercial products.
At the same time, Samsung business related responsible person said that Samsung will continue to support various industry forums and events, and apply Samsung's most advanced technology and professional solutions to add glory to it.
Samsung's new smart retailing solutions can effectively enhance information communication with customers, upgrade and improve shopping environment, enhance the overall image of the store and ultimately lead to the purchase. It will surely bring more opportunities for the retail industry to gain vitality and gain market competitive advantages.
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