Del Hui'S Choice Of Female Spokesperson Should Consider Jay Chou'S Cooperation.

As a sports fashion shoes Jay Chou has signed an endorsement agreement with Mr. del since 03 years ago and has gone through 10 years of wind and rain. Recently, the movement as a partner. clothing Why did the vice president of the brand "del Hui" accept the media interview? In the interview, why did he elaborate on the cooperation plan of "del Hui" brand and its spokesperson Jay Chou, and introduced the strategic direction of "del Hui" in the future.

　　 Cooperation with Jay Chou will be more diversified

In the interview, why the vice president said, "del Hui" in 04,05 years has actually made a brand strategy adjustment, to the present operation has been more mature than before. Jay Chou's influence on the music industry has been very great since 03 years ago. The cooperation in the past ten years has also made the "de Er Hui" brand a very appropriate brand model.

"Del Hui" signed a ten year endorsement with singer Jay Chou in 03, focusing on 16-26 year old Chinese young people. It is well known that Jay Chou himself received very few endorsements, and "del Hui" and Jay Chou's cooperation not only lasted for ten years, but also from the bitter vice president's mouth that Jay Chou's renewal was completed some time ago. Why, vice president, Jay Chou was chosen at the time because he saw that the breath of energy with Jay Chou was very high with the market. In the ten years of cooperation, "del Hui" not only consolidated its brand image, but also the growth of Jay Chou.

In the eleventh years of cooperation with Jay Chou, "del Hui" will further integrate some of Jay Chou's elements into products. Why, vice president, said: "because Jay Chou is already mature in singing, he also wants to have a new attempt in film or director. As a company serving ten years, he also hopes to have further cooperation with Jay Chou."

　　 The choice of female spokesperson should consider the compatibility with Jay Chou.

Nowadays, in order to consider consumers, many brands choose different spokesmen for men and women to advocate different directions of buying and selling. During the visit, when asked if she wanted to choose a spokeswoman for women, why did the vice president say that "del Hui" had considered many actresses before, but it was difficult to match Jay Chou's temperament, so it was also very hard to choose female spokesmen. In terms of female endorsement, del Hui is more likely to be a young female artist. If possible, she will consider adopting new personality, having enough personality and influencing young people. Next year's spring and summer products will also reflect young life.