In 2012, The Growth Rate Of Outdoor Business Electricity Supplier Reached 186%.

Encouraged by the P, many outdoor brands accelerated to open flagship stores on the third party platform in 2013, and sales volume was rising all the way. This flexible and fast mode has a strong attraction for brands.

On the contrary, however, the road of physical outdoors is getting more and more difficult. Store rents, labor costs, logistics costs and so on, coupled with online sales of brands and increasing proportion of Direct stores, have also put a lot of pressure on professional outdoor stores on retail prices.

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< p > for the future of professional outdoor stores, there are also many people in the industry discussing the pformation of business models, such as traditional club activities, combining theme bars with e-commerce channels, etc., but the results do not seem ideal.

In the light of relevant cases, the more successful models are: Industry Alliance, multi brand management, improving store specialization operation and online and offline integration.

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< p > a successful case in the field of industry alliance is first of all, and its exploration in this area is relatively early. It has strong advantages in joint procurement, and the current expansion speed has also been accelerated.

In addition, it is understood that outdoor clubs in Hubei also established outdoor alliances in 2005, and jointly built and expanded bases and organized events.

It is said that most of the club's annual sales can be maintained at 600 thousand yuan to 800 thousand yuan, and some of them are over 1 million yuan. Quite a few of them have outdoor stores at the same time.

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< p > in the field of multi brand management, the survey data of "outdoor brand retail profitability" launched by "wolf one" in the outdoor data network manager forum has shown that in the voting results of the 247 netizens, the single brand shop has the highest profit rate of more than 15%, accounting for 20.34%, followed by outdoor stores, multi brand shops, 15% of the profits accounted for 18.64%, and 17.2% of the shops still in the stage of loss.

From this, we can see that the main channel of shopping arcade is to give prominence to the image. Single brand shops are more likely to attract tourists, while professional outdoor stores value the comprehensive category, paying attention to professionalism and the whole category.

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< p > in addition, "Beijing traveler outdoor" also shares its experience in opening a shop in the forum. On the one hand, it increases passenger flow through the outdoor crowd to attract customers. On the other hand, it avoids the operation of a single brand, broadens the brand category, and speeds up the adjustment and renewal of product display, and improves the turnover rate of capital.

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< p > industry suggests that professional outdoor stores can try to take a large outdoor route and expand product categories.

Big outdoor is not outdoor, nor outdoor fashion, but to expand the scope of professional outdoor activities, not only for outdoor activities such as mountaineering, skiing, rock climbing, but also gliding, parachuting, sailing, sea fishing and so on.

Of course, it also depends on outdoor activities and heat in the area.

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< p > for professional outdoor shops, we should also strengthen the use of experiential marketing, improve the professionalization of shop decoration and layout, and extend product lines.

From the experience of foreign development, we should see this pattern in the future. Professional outdoor stores still have a continuous attraction in terms of professionalism and theme experience, but we need to explore more different modes of adaptation to our specific business.

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