Department Store Brand Will Become The Same Family Brother Of Wangfujing Department Store.

< p > acquisition of Wangfujing department store controlling shareholder Wangfujing International Spring Department store will be completed on the 28 th of this month.

Spring Department Store announced that part of the agreement between China's Spring Department Store parent company Bluestone and Wangfujing international subsidiary Belmont Hong Kong Ltd. (hereinafter referred to as "Baer Mont") has been reached.

With nearly 40% stake in spring department stores in Wangfujing international, the department store brand will also become the same family brother of Wangfujing department store.

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< p > according to the announcement issued by Wangfujing department store, Baer Mont will purchase about 1 billion 590 million shares of Bluestone of controlling shareholder of spring department store at the price of HK $1.2 per share, and acquire 70 million shares of PGL of spring department store at a total cost of HK $2 billion.

This means that Wangfujing occupies 40% of the shares of spring department stores and becomes its controlling shareholder.

Spring Department Store executive director Kenneth Chan and his family also hold baozi international, which is also one of the shareholders of spring department stores.

In addition to Wangfujing international, Wang Heng, a major shareholder and chairman of Jinying commerce and trade, has also held many spring stores.

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< p > although there has been a voice in the industry, the injection will strengthen the control of South market by Wangfujing department store, but close to the Spring Department Store insiders told the Beijing Commercial Daily reporter that the spring department store will also continue to use the existing trademarks in the future, and its operation is relatively independent.

The two major retail brands of Wangfujing department store and spring department store are hard to form a linkage situation in a short time.

In the view of these people, the biggest significance of Wangfujing's acquisition of spring department stores is to enhance the concentration of department stores.

"The integration of retail groups and the improvement of the concentration of retail market are important indicators to judge whether a market is mature.

In Japan, Korea and other developed countries, the market share of several large groups is very large, for example, Japan is more than 40%, China is only a single digit. "

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< p > restricted by macro-economic situation, large retail enterprises of department stores and supermarkets have entered slow growth period, and the operation ability has become the key to the survival of retail enterprises.

After having a larger scale, retailers can not only be more capable of resisting risks, but also have stronger voice in the industrial chain.

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< p > according to the reporter, Wangfujing department stores currently have 30 department stores. As of the end of last year, spring stores operated 16 department stores and 3 Oteri J stores in China. After the completion of the acquisition, the number of stores held by Wangfujing department store will reach 49. It will become the more than 3 department store group after the 100 million stores and Parkson stores, and three outlets will also bring new retail outlets to the suppliers of Wangfujing department stores.

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< p > although both buyers and sellers did not respond positively to the changes in the operation of the two brands after the completion of the acquisition, the abundant land reserve and the strong vitality of the ole store in spring department store were regarded as the two bright spots of the Wangfujing international.

Earlier, there was a view that as Wangfujing department stores were mostly in North China, spring stores were mainly in Southern China market, and Wangfujing would be more flexible in South market after the acquisition.

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Lin Caitian, a retail expert who has worked as a department store executive for decades, said that in China's market environment, the deep ploughing area is more competitive than the national expansion. P

"The size of China is too large, and the influence of department stores on the market will not be increased because of the large number of stores. For example, Parkson has more than 50 stores in the whole country and more than 40 new worlds, but its influence is not as good as Yintai and Jin Ying after the whole country is dispersed."

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