Jinjiang Traditional Shoes And Clothing Manufacturing And Creative Design Docking

< p > it is reported that < a href= "http://xm.sjfzxm.com/" > Jinjiang international < /a > industrial design garden is the core starting area of Hongshan cultural and Creative Industrial Park in Jinjiang.

The Industrial Design Park pformed from the old factory buildings that are "retreating into two and three" has played an important role in cultivating the industrial design industry foundation and integrating the design resources in Jinjiang.

At the same time, the park has built a public service platform between design institutes and manufacturing enterprises to create an atmosphere for developing fashion and creative industries.

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< p > Industrial Design < /p >

< p > let Jinjiang products own their own "DNA" < /p >.

After P has experienced many years of rapid development, Jinjiang traditional manufacturing enterprises are facing an important juncture of pformation and upgrading.

Faced with the problem of overproduction, most entrepreneurs understand that the product line of differentiation, energy conservation and emission reduction must be taken.

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< p > "to achieve differentiation, we need to build a platform that is in line with the domestic and international standards, attracting first-class creative design forces to participate in the construction of brand capital, and helping enterprises find innovative power."

Cai Jinan, chairman of the National People's Congress and chairman of Fujian Pan Pan food group, said.

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< p > Tsai Jin ammonium has given rise to the key to upgrading Jinjiang's industry. Upgrading industrial design capability and realizing product differentiation is a major task for Jinjiang's government and enterprises to join forces.

To this end, the 2013 "Strait Cup" Fujian (Jinjiang) industrial design competition has also become a major event for Jinjiang industry this year.

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Wang Liangxing, chief operating officer of P (http://www.91se91.com/news/index_p.asp) > Industrial Design < /a > Association, "chief executive officer of Li Lang (China) Co., Ltd." said that vigorously developing industrial design, cracking the homogenization dilemma of manufacturing industry and creating a better fashion and creative environment are the keys to create Jinjiang's fashion design City in Jinjiang. < < > > > > http://www.91se91.com/news/index_p.asp > > a >

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< p > "in my opinion, the brand of Jinjiang must have its own style, and the product must have its own DNA.

We need to introduce advanced design concepts and excellent creative talents at home and abroad, and make these advanced design concepts for local enterprises to enhance the development level of Jinjiang's manufacturing industry.

Wang Liangxing believes that the industrial design competition complies with Jinjiang's industrial design oriented city orientation, better integrates the creativity and design industry strength both inside and outside the city, and promotes Jinjiang's creative design level and manufacturing development level.

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< p > "industrial design competition to build a platform for the integration of creative design and traditional manufacturing, so as to promote the real pformation and deep development of creative design results, absorb and gather creative design institutions and creative talents at home and abroad, and support the development of Jinjiang's creative design industry."

The head of the organizing committee told reporters.

According to the briefing, the winners of the industrial design competition will be recognized as outstanding talents in Jinjiang and enjoy relevant policy treatment.

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"P >" holding such a high specification event is only a beginning, and the most important thing is the subsequent conversion.

Because of the regional differences, the scope of creative design products is relatively wide. Therefore, subsequent use can not only rely on departments, but also give full play to the strength of their respective industry associations. Through the integration of information, we continuously provide enterprises with the best and latest industry guidance. On the one hand, we must push forward with the help of psychology to speed up the pformation of design productivity.

Insiders suggested.

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< p > Product subdivision < /p >

< p > the traditional manufacturing industry will start blue ocean < /p >.

< p > the solemn traditional floor tile and inner wall brick in the impression can make beautiful artistic effect. Do you believe it? This pioneering work has been successfully realized in the building ceramics industry of Jinjiang.

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< p > landscapes, flowers and birds, allusions, characters...

In Fujian, Jinjiang Province, Jinjiang City, Jinjiang Province, the city of Dan Hao Ceramics Co., Ltd., the boss said his own fist products are few and far between.

It is reported that in June 2011, Fujian province Jinjiang city Dan Hao Ceramic Co., Ltd. inkjet antique brick successfully appeared, the product profit increased by more than 50% compared to the past two years, relying on the continuous upgrading of 3D inkjet technology, Dan Hao has become a leader in this emerging category.

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< p > 3D inkjet ceramic production is now quite large in Jinjiang.

It is understood that nearly 100 sets of inkjet equipment have been used by local enterprises, leading all over the country, and many of them are purchased from abroad.

A subdivision of traditional architectural ceramics industry has risen rapidly from the Jinjiang producing area, and the Jinjiang inkjet ceramic enterprise represented by Dan Hao has successfully realized the pformation and upgrading of the enterprise in this self built blue sea, and embarked on the rapid development track.

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< p > not only is the ceramic industry, but in recent years, traditional pillar industries in Jinjiang have also been innovated and improved. Through product segmentation, the development of enterprises and even the whole industry has been stimulated, and many subdivision industries have been spawned.

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< p > trapped in the problem of overcapacity in the sporting goods industry, the net profit of one of the leading companies in Jinjiang in 2012 dropped from the same period last year.

However, in the annual report issued by the company, there is a data that has aroused great concern in the industry: in 2012, 361 children's clothing stores increased 433 to 1590, and children's clothing business grew 97.7% in 2012, reaching 370 million yuan, nearly doubled.

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< p > 361 degrees, which indicates that in the future the prudent strategy will be adopted in the expansion of adult sportswear business and will not set goals for the number of shops opened this year. However, children's clothing business plans to open 150 new stores in the year to excavate China's large and early stage children's clothing market and promote overall business growth.

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< p > indeed, children's clothing, as a subdivision of clothing, is attracting more and more attention from Jinjiang enterprises. Traditional sports enterprises such as Anta, XTEP, and seven wolves have been pushing the children's wear market in order to stimulate the new growth pole in 361.

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< p > besides, outdoor, tidal shoes and other subdivision categories have gradually formed a climate in Jinjiang, which has led the development of the industry, and has also found a new direction for Jinjiang's traditional industries.

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< p > for this phenomenon, a well-known local entrepreneur has made a figurative analogy: it is like the slow speed of the big ship that you are riding on, and it is better to rush through the assault boat with each other on the boat.

Indeed, through the subdivision of products, Jinjiang's traditional manufacturing industry has opened up many blue seas and has found many new growth points.

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